Recently, tampons and moon cups have been surging in the women's physiological products market. The most frequently asked question of CEO Zeng Yingfan, who created the wave, is "What is the most difficult obstacle to carry out the new physiological products revolution in Taiwan Province? "In the past, she often thought that girls in Taiwan Province didn't know tampons, so it was good to say that they didn't know much. Girls in Taiwan Province didn't know how often to change the moon cup or how to put it into their bodies. It didn't matter, just educate the masses. However, during the months when the masses raised funds, she found that one thing is more important to Taiwan Province girls than not knowing about tampons and moon cups. < P > What is the choice of physiological products? Why is it important for women? Is there any obstacle to the promotion of this concept?
CEO Zeng Yingfan found that Taiwan Province girls didn't know that they had the right to choose. It would be a bit like, when you are going to get married, your mother will help you get married, and then let you marry a man, and then you will never know that you actually have other better objects in your life. Then when we choose a spouse, we will not choose such a way of getting married, but why do physiological products?
why don't we ever think that physiological products should be a matter of choice? For example, girls in foreign countries, in addition to colorful moon cups, there are various kinds of long and short cotton strips, scented cotton strips, or colored cotton strips, or sports-specific cotton strips, or cotton strips for young girls; There are also different natural sponges and artificial sponges, both of which are physiological products. That doesn't matter. If you don't dare to stuff physiological products into your body, there are some products that can be used directly outside the body. For example, like the one on the left hand side of the picture, it is a patented * * *, and its * * * itself is made of materials that can absorb menstrual blood, so you are in the physiological period, so you see, foreign pants are so sexy and black lace. Our pants are all like grandma's * * *, and they are all flesh-colored. On the right hand side is a cloth tampon. Under repeated washing, one can actually be used for a long time, so it has buttons for you to buckle on * * *. So in fact, there are many kinds of physiological products, but we have only been taught to use one since childhood.
based on the choice of physiological products, how to form a mass fundraising?
In May, Yueniang Cup found 3 girls who had been using the Moon Cup for a long time in Taipei. Then ask them to talk about what this idea is after use. Do you like this thing? Do you think girls in Taiwan Province are suitable for use? 1% of these 3 girls said that I really use it, and I don't need sanitary napkins or tampons anymore. I am also very excited to finally have a Taiwanese-made monthly brewing cup. CEO Zeng Yingfan saw her own enthusiasm for tampons from them, but the difference was that they were fanatics of 3 Moon Cups.
After listening to their enthusiastic tone, CEO Zeng Yingfan affirmed that the monthly brewing cup was helpful to girls in Taiwan Province. What moved her most was that in the sharing meeting, a director told her: In fact, girls hate their menstrual blood. Why? Because from the first physiological period, we are not very good at dealing with it, and we will never get the first drop of blood. We can't sleep well when we sleep. Our classmates invite us to dance, soak in hot springs, run and do yoga, and there is nothing to do. Even we have no other physiological products to choose from, so the physiological period is uncomfortable for us; Menstrual blood is disgusting, smelly and dirty to us. However, when the director used the Moon Cup and she saw a whole cup of menstrual blood in it, she told me that she was very moved. At present, the look in the eyes of this female theater director makes CEO Zeng sure that he has done the right thing.
This Moon Cup is a patent cooperation with American manufacturers, and special details are specially designed for Taiwan Province girls, such as teaching cups and Chinese textbooks designed for Chinese people who are not familiar with the operation methods. On the whole, many different changes have been made for girls in Taiwan Province. Finally, I was lucky enough to reach the goal of 3 million in four days and three nights. When the fundraising case officially ended, I raised more than 1 million yuan.
how to balance the initial product ideas with the sponsors' opinions in the process of mass fundraising?
The original design of the Moon Brewing Cup will not be changed because of the public's fund-raising in the flower image of the teaching cup and the packaging box, or even in the selection of fabrics of various colors. However, some of them listen to the opinions of sponsors, such as product naming (Formoonsa Cup), for example, articles in the community are not limited to a single brand at all, such as the selection of soft and hard. These two parts are well balanced. The "Moon Brewing Cup" project, which is specially designed for women in Taiwan Province, aims to develop a moon cup designed to meet the needs of women in Taiwan Province. The fundraising plan of "Moon Brewing Cup" received considerable discussion and response. In addition to successfully surpassing the original plan and raising 9.63 million yuan in financial support, it also successfully aroused public discussion on the choice of women's physiological products and indirectly promoted women's physiological health education.
Taiwan Province, CEO of Kirakira Zeng Yingfan, gave a lecture on biotechnology originality. Topic: "How did V.S successfully complete a mass fundraising for the choice of physiological products you didn't know–taking tampons and moon cups as an example?" For detailed registration website and lecture information, please refer to the series of lectures on biotechnology originality in Taiwan Province: Media interaction X brand marketing X group fundraising entrepreneurial activity time: September 217. -15 (5) 14:3~17:2 Venue: No.1, Section 4, Roosevelt Road, Taipei (Room B1-11, Hall 1, School of Management) Topic: Menstruation, tampons, sanitary napkins.