In today's social life, people have more and more opportunities to use business plans, which can help entrepreneurs know themselves more clearly. There are many considerations in drafting a business plan. Are you sure you can write it? The following is the civil engineering business plan I collected for you, for reference only. You are welcome to read it.
Civil Engineering Entrepreneurship Plan 1 Chapter 1 Summary of the Plan
The outline of the plan generally includes the following contents: company introduction; Main products and business scope; Market overview; Marketing strategy; Sales plan; Production management plan; Managers and their organizations; Financial plan; Capital demand, etc.
In the plan summary, you must also answer the following questions:
(1) The industry, business nature and scope of the enterprise;
(two) the contents of the main products of the enterprise;
(3) Where is the market of the enterprise, who are the customers and what are the demands;
(4) Who are the partners and investors of the enterprise;
(5) Who are the competitors of the enterprise and what influence the competitors have on the development of the enterprise.
Chapter 2 Product/Service Introduction
Product introduction should generally include the following contents: the concept, performance and characteristics of the product; Introduction of main products; Market competitiveness of products; Product development process; Plan and cost analysis of developing new products; Market prospect forecast of products; Brand and patent of products.
In general, product introduction should be accompanied by product prototype, photos or other introductions. Product introduction must answer the following questions:
(1) What problems do customers want the products of the enterprise to solve and what benefits can customers get from the products of the enterprise?
(2) What are the advantages and disadvantages of the enterprise's products compared with those of competitors? Why do customers choose their own products?
(3) What protection measures have the enterprise taken for its products, what patents and licenses the enterprise has, or what agreements have been reached with the manufacturers applying for patents?
(4) Why can the pricing of enterprise products make enterprises generate enough profits, and why do users buy enterprise products in large quantities?
(5) What methods do enterprises adopt to improve the quality and performance of products, and what plans do enterprises have for developing new products, etc.
Chapter III Management Team
With products, the second step for entrepreneurs is to form an effective management team. The quality of enterprise management directly determines the size of enterprise management risk. High-quality managers and good organizational structure are important guarantees for managing enterprises well.
Managers of enterprises should complement each other and have team spirit. An enterprise must have professionals in charge of product design and development, marketing, production and operation management, corporate finance and so on. In the business plan, it is necessary to define the main managers, introduce their abilities, their duties and responsibilities in the enterprise, and their past detailed experiences and background. In addition, in this part of the business plan, the company structure should also be briefly introduced, including: the organization chart of the company; Functions and responsibilities of various departments; Department heads and key members, etc.
Chapter IV Market Forecast
When an enterprise wants to develop a new product or expand a new market, it must first make a market forecast. Market forecast must first predict the demand: is there any demand for this product in the market? Can the degree of demand bring the expected benefits to the enterprise? How big is the new market? What is the future trend of demand development and its state? What are the factors that affect demand? Secondly, the market forecast should also include the analysis of market competition-the competitive pattern faced by enterprises: who are the main competitors in the market? Is there a market gap that is beneficial to the products of this enterprise?
What is the expected market share of this enterprise? How will our competitors react when we enter the market and what impact will these reactions have on the enterprise? Wait a minute.
In the business plan, the market forecast should include the following contents: a summary of the current market situation; Overview of competitors; Target customers and target markets; The market position of the products of this enterprise; Market area and characteristics, etc.
Chapter V Marketing Strategy
Marketing is the most challenging link in enterprise management, and the main factors affecting marketing strategies are:
(1) consumer characteristics;
(2) the characteristics of the product;
(three) the enterprise itself;
(4) Market environment factors. What ultimately affects marketing strategy is marketing cost and marketing benefit.
In the business plan, the marketing strategy should include the following contents:
(1) Selection of market organization and marketing channels;
(2) Marketing team and management;
(3) Promotion plan and advertising strategy;
(4) Price decision.
Chapter VI Production Plan
The manufacturing plan in the business plan should include the following contents: the current situation of product manufacturing and technical equipment; New product production plan; Requirements for technical upgrading and equipment updating; Quality control and quality improvement plan.
The manufacturing plan should answer the following questions: what are the factories and equipment needed for the enterprise's manufacturing; How to ensure the stability and feasibility of new products when they enter mass production; Who is the supplier for the introduction and installation of equipment; What is the design and product assembly of the production line? Lead time and resource requirements of suppliers; Formulation of production cycle standards and production operation plans; Material demand plan and its guarantee measures; What is the method of quality control? Other related issues.
Chapter VII Financial Planning
Financial planning needs to spend more energy to do specific analysis. Financial planning generally includes the following contents:
(1) Conditional assumptions of the business plan;
(2) Expected balance sheet; Estimated income statement; Analysis of cash receipts and payments; Source and use of funds.
The financial planning of an enterprise should be consistent with the assumptions of the business plan and inseparable from the production plan, human resources plan and marketing plan of the enterprise. To complete the financial planning, we must clarify the following issues:
(1) What is the product output in each period?
(2) When will the product line expansion start?
(3) What is the production cost of each product?
(4) What is the price of each product?
(5) What distribution channels are used, and what are the expected costs and profits?
(6) What kind of people do you need to hire?
(7) When to start employment and what is the salary budget? Wait a minute.
Chapter VIII Risk Analysis
Please elaborate on policy risk, R&D risk, management risk, market risk, production risk, financial risk, exchange rate risk, dependence risk of key project personnel, etc. If the above risks exist, please explain the control and preventive measures.
3 business plan requirements
3- 1 How to write a business plan
A business plan is a calling card of an enterprise. The quality of a business plan often determines the success or failure of an investment transaction. Therefore, the business plan must explain:
(1) the purpose of starting a business-why take risks and spend energy, time, resources and funds to start a business?
(2) How much does it cost to start a business? Why so much money? Why is it worthwhile for investors to inject funds into this? For established venture enterprises, business plans can set more specific directions and priorities for the development of enterprises, let employees know the business objectives of enterprises, and encourage them to work for the same goals. More importantly, it can make the investors, suppliers and sellers of the enterprise know the operating conditions and objectives of the enterprise, and persuade investors (old or new) to provide funds for the further development of the enterprise.
3-2 How to write a good business plan
In order to ensure that the business plan can "hit the target", entrepreneurs should do the following:
(1) Focus on products
In the business plan, all details related to the products or services of the enterprise should be provided, including all surveys conducted by the enterprise. These problems
Including: What kind of development stage is the product in? What is its uniqueness? What is the method for enterprises to distribute products? Who will use the products of the enterprise and why? What is the production cost and price of the product? What is the enterprise's plan to develop modern new products? Bring investors into the products or services of the enterprise, so that investors will be as interested in the products as entrepreneurs.
(2) Dare to compete
In business planning, entrepreneurs should carefully analyze the situation of competitors. Who are the competitors? How do their products work? What are the similarities and differences between competitors' products and our own products? What are the marketing strategies adopted by competitors? It is necessary to clarify the sales, gross profit, income and market share of each competitor, and then discuss the competitive advantage of this enterprise relative to each competitor. It is necessary to show investors that customers prefer this enterprise because its products are of good quality, fast delivery, moderate positioning and appropriate price. The business plan should convince its readers that this enterprise is not only a strong competitor in the industry, but also a leader in setting industry standards in the future. In the business plan, entrepreneurs should also explain the risks brought by competitors and the countermeasures taken by enterprises.
(3) Understand the market
A business plan should provide investors with an in-depth analysis and understanding of the target market. It is necessary to carefully analyze the influence of economic, geographical, occupational and psychological factors on consumers' choice to buy the products of this enterprise, and the role of each factor. The business plan should also include a major marketing plan, which should list the areas where the enterprise intends to carry out advertising, promotion and public relations activities, and specify the budget and income of each activity. The business plan should also briefly describe the sales strategy of the enterprise: does the enterprise use external sales representatives or internal employees? Does the enterprise use distributors, distributors or franchisees? What kind of sales training will the enterprise provide? In addition, the business plan should also pay special attention to the details of sales.
(4) indicate the course of action
The enterprise's action plan should be unsolvable. The following questions should be made clear in the business plan: How can the enterprise push the products to the market? How to design production lines and assemble products? What raw materials do enterprises need for production? What production resources do enterprises need? What is the cost of production and equipment? Does the enterprise buy equipment or rent equipment? Explain the fixed and variable costs associated with product assembly, storage and delivery.
(5) Show your management team.
The key factor to turn an idea into a successful venture enterprise is to have a strong management team. The members of this team must have high professional and technical knowledge, management ability and many years of work experience. The function of managers is to plan, organize, control and guide the company's actions to achieve its goals. In the business plan, we should first describe the whole management team and its responsibilities, then introduce the special talents, characteristics and achievements of each manager respectively, and describe in detail the contribution each manager will make to the company. The business plan should also specify the management objectives and organization chart.
(6) Excellent plan summary
The plan summary in the business plan is also very important. It must make readers interested and eager to get more information, and it will leave a lasting impression on readers. The plan summary will be the last part written by entrepreneurs, but it is the content that investors should read first. It will extract the most relevant details from the plan, including a concise and vivid summary of the company's internal basic situation, the company's capabilities and limitations, the company's competitors, marketing and financial strategies and the company's management team. If the company is a book, it is like the cover of the book. If it is done well, it can attract investors.
4 Performance evaluation
The performance evaluation of business plan includes two parts: one is to examine the team spirit, including the rationality of choosing venues and projects, the production level of business plan and the overall impression. The second is to examine personal ability, including the ability and level of writing content (chapter). When scoring according to the percentage system, the selected topic is 25 points (A25, B20, C 15, D 10), the production level is 25 points (same as above), and the content is 50 points (A50, B40, C30, D20). Therefore, although a team has completed a business plan, everyone's performance is different. Therefore, a chapter written by someone must be reflected in the division of labor.
Civil engineering business plan 2 1, the founding organization
Briefly introduce the basic information of the organization to be established, such as business projects, investment amount, number of entrepreneurial teams, contact information, etc.
2. Project
(1) explain your entrepreneurial project in detail and analyze the market growth of the project.
(2) Describe your entrepreneurial elements as follows:
Customers-what customers are you facing, or what is your target market?
Marketing-What ways or channels do you intend to let customers know and buy your products/services?
Capital-Where does the main start-up capital come from and how do you plan to allocate and use it?
Venue-where is your office, what is the location condition and how to decorate the venue?
Team-background information (resumes) of the current members of the entrepreneurial team and their responsibilities.
3. Profit model (this part is more important, please focus on data analysis and description)
(1) How is your project profitable? If you have any historical materials, please write them down.
(2) Carefully analyze your profit development trend, and specify how you generate cash flow in the short term, and where you plan to invest in the future to obtain long-term benefits.
4. Competition
(1) Where do the competitors in the market come from and what is their business model?
(2) explain your competitive advantage
(3) explain your competitive strategy or cooperation strategy.
(4) How is your service or product priced and why?
5. Risk
(1) What are the main risks of your entrepreneurial project?
(2) What methods are you going to take to avoid or reduce these risks?
6. Loan purpose and specific repayment plan
(1) How to use the loan after it is successfully applied?
(2) How to repay after the loan term expires? Explain the specific repayment plan.
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