1. On the basis of stabilizing the domestic and European markets, vigorously expand the North American and East Asian markets, taking into account the South American and African markets.
Strengthen the construction and expansion of production facilities in ludwigshafen, Pompeii, Schwartz and Antwerp to consolidate the European market.
In North America, expand the production capacity of production enterprises in Texas, Louisiana, Illinois and Alabama; A new separation plant for styrene and butadiene will be built in altamira, Mexico, and M styrene polymer and polystyrene will be built in East Asia. BASF Group has established or plans to establish nine joint ventures in China, Shanghai, Nanjing, Jilin and Shenyang. In Ulsan, South Korea, the polytetrahydrofuran production enterprise of BASF Korea Company and the ADS production enterprise of BASE Company are under construction.
BASF Group has set up branches in its major markets or regions or countries, focusing on expanding the market and directly guiding the development of local business. From 65438 to 0996, BASF Group established a Danish-based health care and nutrition company and a Beijing-based BASF (China) Co., Ltd. ..
2. Consolidate core business, abandon non-core business, optimize industrial structure, and gradually realize the strategic change from diversification to focusing on core business. BASF Group further strengthens its core business through acquisition. For example, Japan's Hokuriku Pharmaceutical Company was acquired and became a major shareholder of the company, while France's GNR Pharmaceutical Company and Dutch Sudco Company were acquired to expand their business in the pharmaceutical field; Buy the herbicide business of Shandaoshi Company, increase the variety of protected crops and expand the scope of plant protection business; Through the acquisition of 49% equity of M.Dohinen Company, the fabric dye business of Zeneca Company in London, England was acquired to expand its dye and pigment business. Sell non-core business. 1996, BASF sold its global magnetic recording products business to Korea Koryo Company and closed its related business in Indonesia; Withdraw its 40% stake in Comparex Information System Company and sell it to a South African company; Sell oilfield chemicals business to Baker Special Chemicals Company. At the beginning of 1997, the gas-making catalyst business was bought to ICI. BASF Group also reached an agreement with Saskatchewan Company to sell 565,438+0% equity of Potassium and Potash Company to the latter.
3. Establish joint ventures or alliances with competitors, and enhance the competitive advantage by complementing the technical advantages of producers and major production equipment. BASF Group established a joint venture with Lynx Company of the United States, which is headquartered in Heidelberg, to conduct biotechnology and genetic engineering research. BASF Group also plans to merge its polyethylene business with Shell to form a joint venture company, which will be responsible for the European polyethylene business of Rheinland Olefin, in which BASF and Shell each hold 50% of the shares, and the acquired Montel Polyolefin Company. The joint venture with Shell will create a joint venture company, BAsELL, which will produce propylene oxide and polypropylene in a new factory in Mondek, the Netherlands. European unsaturated olefin business is a joint venture with DSM company in the Netherlands. BASF Group also plans to set up a joint venture with Hearst Company to jointly operate their polypropylene business.
4. Pay attention to scientific research and development and maintain a leading position in technology.
The research and development work of BASF Group has a history of 100 years. Scientific research is a fine tradition and the foundation of its continuous development. The annual expenditure of BASF Group on R&D is about DM 2 billion,196 set a record of DM 2.286 billion, an increase of 9.5% over the previous year. There are 1009 1 people engaged in scientific research and development in BASF group, among whom 2393 people have a bachelor's degree. 1996 applied for 1 107 patents, bringing the total number of patents to about 75,000.
5. Accelerate the process of enterprise integration in the same area, and realize the supply of energy and raw materials and infrastructure construction in the whole industry. Cooperation in logistics management, waste treatment and distribution. , reduce costs and improve efficiency.
Since BASF's 50 production enterprises in Antwerp, Belgium have realized the integration of energy supply, the region no longer uses expensive oil and gas fuel to produce industrial steam. In the United States, enterprises in Gasma and Freeport also emphasize the implementation of alliances.