Puma is a world-famous sports brand. Puma shoes and apparel are extremely popular among young people around the world in hip-hop graffiti culture. At the same time, Puma and Adidas were representatives of hip-hop culture in the 1970s and 1980s.
Puma has front-line appeal and influence around the world. Puma accompanied football king Pele to the World Football Championship final and accompanied tennis player Baker to dominate the grass at Wimbledon. Cooperating with the top athletes and constantly pursuing the latest technology to produce the best sports equipment. Brand Introduction Founded in 1948
PUMA was founded in 1948 in Milan, Germany. PUMA is a large multinational company in Germany that mainly produces shoes and sportswear. Founder: Rudolf Dassler. Puma Advertising Rudolf Dassler joined his younger brother Adolf Dassler (nicknamed Adi) in the Dassler Company in Herzolach in 1924, and the company was about to be renamed Dassler Brothers. In the mid-1930s, Dassler Brothers grew into a leading global sports shoe brand with nearly a hundred employees and more than 30 styles. After World War II, Dassler Brothers resumed business with 47 employees and extracted rubber from canvas and U.S. military fuel tanks to make the first post-war sports shoes. Puma
In 1948, Adolf Dassler changed the name of the Dassler Brothers Company to adidas, a combination of his own names Adi and das. The two brothers parted ways, and his brother Rudolf Dassler established PUMA. The company has the same direction as Adidas, both focusing on the production of sporting goods, and the two have since become competitors.
Puma is a world-famous sports brand. Puma shoes and apparel are extremely popular among young people around the world in hip-hop graffiti culture. At the same time, Puma and Adidas were representatives of hip-hop culture in the 1970s and 1980s.
In 1986, PUMA joined the Munich and Frankfurt stock exchanges.
In 1986, PUMA joined the Munich and Frankfurt stock exchanges. Today, PUMA has 3,200 employees and sells products to more than 80 countries. In 2003, the company's assets reached 1.2 billion euros. PUMA's shoes and clothing are extremely popular in the hip-hop graffiti culture, both in the United States and abroad. PUMA is also one of the representatives of hip-hop culture in the 1970s and 1980s, along with adidas.
It has a history of 63 years now.
The sportswear brand, which has a history of 63 years now, has the first-line appeal and influence in the world. PUMA's sixty-year history is written page by page in great sports achievements. PUMA accompanied the football king Billy to enter the World Football Championship final, and accompanied the tennis player Baker to dominate the grass at Wimbledon. Cooperating with the top athletes and constantly pursuing the latest technology to produce the best sports equipment. Founder Rudolf Dassler established PUMA, a German brand, in 1948. PUMA has been playing an important role in the sports world for decades. In recent years, it has successfully combined fashion/sports and become one of the most popular brands among young people. one. Puma sneakers Herzogenaurach (Herzogenaurach) is located in Bavaria in southern Germany. At the end of the 19th century, it was still an unknown town. Its main economy was the traditional garment industry. However, today, it is a world-famous sporting goods company. ---The headquarters of PUMA "Puma" company, which has attracted much attention.
1998 to 2003
Puma was the brand with the fastest growth in sales and profits in the sportswear market from 1998 to 2003, with a growth rate exceeding double digits for six consecutive years. Surprisingly, Puma's advertising expenditure in the United States was only US$3.9 million in 2002, while in the same year, Nike's advertising expenditure was US$120 million and Reebok's expenditure was US$45.3 million. A sportswear brand favored by young people
PUMA’s fifty-year history is written page by page in great sports achievements.
PUMA women's shoes accompany football king Pele to enter the World Football Championship final, and accompany tennis player Baker to dominate the grass at Wimbledon. Cooperating with the top athletes and constantly pursuing the latest technology to produce the best sports equipment. Founder Rudolf Dassler established PUMA, a German brand, in 1948. PUMA has been playing an important role in the sports world for decades. In recent years, it has more successfully combined sports, leisure and fashion, and has become a brand for young people. One of my favorite brands. Brand spokesperson
BTS (Bulletproof Youth League), Guo Caijie, Chen Yihan, Lan Zhenglong, Lin Youjia, Big Mouth, Elva Hsiao, Zhao Chenhao, BOSS, Balotelli, Reus, Buffon, Ljungberg, E To'o, Fabregas, Aguero, Falcao, Toure, Stam, Pires, Hasselbaink, Wiltord Hildebrand, Kuranyi and Hargreeves Thomason (Denmark), Costinha (Portugal), Beatty (England), Yang Chen, Pele, Bolt (Jamaica), Makoto Hasebe (Japan), Nina... Dubov (Canada), Yamashita Tomohisa (Japan), Ahn Jae Hyun (South Korea), Krystal (USA, South Korea), Lu Han (the first Asian spokesperson). Guo Caijie endorses PUMA Mobium
PUMA Mobium Elite is a sports shoe that can expand and contract with the movement of the foot. Its design originates from bionics and follows nature. PUMA has designed and developed this product for two years based on the physiological movement characteristics of the foot. This innovative technology allows the sole of the foot to expand and contract in three dimensions: horizontal, vertical and longitudinal, thereby coordinating with the overall movement and enabling The arch of the foot strikes the ground more naturally and efficiently. PUMA running shoes
PUMAMobiumElite is the first generation of dynamic adaptive running shoes. This product is based on a number of PUMA exclusive and integrated technologies, among which MobiumBands, Windlass Chassis and ExpansionPods can make the shoes The fit expands and contracts with the natural movement of your foot throughout your running motion. Based on extensive bionics research, development and testing carried out over two years, PUMA finally identified this new running category - Dynamic Adaptive Running. PUMAMobium Elite promotes more natural movements and a more efficient stride. PUMA Dynamic Fit Technology
PUMA Dynamic Fit Technology Germany, Herzogenaurach (February 6, 2013) - With the launch of Mobium Elite innovative shoes, the internationally renowned dynamic lifestyle brand PUMA Recently launched a new functional running product series - dynamic adequate technology running shoes.
PUMA Global Strategy and Innovation Director Louis Joseph (Louis Joseph) said when talking about the technological innovation reflected in PUMAMobium design: "Every innovative technology of PUMA is always aimed at improving the athletes' own experience. The starting point is to encourage radical and adventurous ideas. Mobium Elite is a new running shoe created by PUMA that combines practical performance with endless imagination. It is also a dynamic fit product that changes with the movement of the human body. With this design concept, it has become the first flagship model in the dynamic adaptive running product series. As the first generation concept product that can expand and contract with changes in the gait cycle and foot shape, the introduction of Mobium Elite will definitely break the concept of static design. The iconic traditional running shoe concept. It integrates a variety of technologies, many of which are pending patent applications. We are always full of vision and firmly believe that dynamic fit technology has a revolutionary significance in breaking through the traditional running field." 3 Brand maintenance. When choosing puma shoes, please choose according to your sports requirements and favorite styles. Because different types of puma shoes have different design requirements and usage requirements, it is very necessary to choose puma shoes that suit your sports and needs. When choosing the shoe size, it is best to try it on yourself: when trying on the shoes, you should put your feet on the ground, adopt an upright posture, and move your thumbs up and down. It should not be too large or too small; if you choose high-top shoes, it is best to use Squat down to check whether the rear collar of the shoe upper is rubbing on your ankle. The shoe shape is a sign of fatness or thinness of the shoe. This needs to be selected according to the characteristics of the shoes and the size of the foot.
In addition, adjusting the tightness of the shoelaces can also meet your requirements. It is usually beneficial to not press the instep. When the shoes are dirty, you can gently scrub them with clean water and detergent, then rinse them with clean water and place them in a ventilated and cool place to air dry, away from direct sunlight. Do not use warm air or open flame for drying to avoid aging, glue opening, fading and serious deformation. Do not soak for a long time when washing. Generally, the soaking time should not exceed 2 hours. Most of Puma's raw materials are synthetic polymer materials, and some uppers are made of genuine leather. Therefore, it is recommended to avoid contact with organic reagents and grease solutions, and it is also not suitable to wear them for a long time in a high temperature environment. Generally, the wearing or washing temperature should not be higher than 45 degrees Celsius. If stored for a long time, the shoes should be cleaned first, dried and then stored in a cool and ventilated place to avoid enzymatic changes. For genuine leather shoes, it is best to use a paper ball or drag the inside of the shoe to avoid serious deformation. Remember not to wear ordinary jogging shoes or walking shoes for strenuous sports such as football. To give full play to your various technical expertise.