0 1 category advanced, settled in the blue ocean market of cinema-level skin care.
On the occasion of the brand "18th Anniversary Adult Ceremony", Midea launched the first domestic cinema-level home care package "Midea Pore Sauna Cabin", bringing a pure cinema-level nursing experience to family users. "Beauty Pore Sauna Cabin" adopts L 'Oré al's patented technology and pioneered the design of patch mud film, creating a brand-new mask trilogy with "self-heating bottle rejuvenation, sheet mud film cleansing and directional cleansing" as the core, aiming at overcoming the problems faced by consumers such as blackheads and large pores, and restoring consumers' clean and transparent skin.
Li Xiaomei, brand director of L 'Oré al China Midea, said: "Midea, as a leader in mask category innovation in China, is committed to empowering the brand's full value chain through technological innovation, providing China consumers with an efficient and all-round skin care experience, and injecting continuous innovation power into the mask category and skin care market in China. Thanks to the strong R&D capability of L 'Oré al Group and the support of Midea's long-term investment and innovation spirit, the brand has continuously broken records in terms of transformation ability, customer retention ability, new recruitment ability and product yield.
Beauty is a Pore Sauna Cabin is our first work to enter the cinema-level skin care market. Its R&D work is jointly completed by five authoritative scientists and 1 1 senior R&D personnel. After hundreds of experiments in 15 months, the feedback from more than 100 consumers was integrated, and the formula was optimized for 1 1 times. We believe that it will further consolidate Midea's competitive advantage in the field of efficient skin care, and also explain our firm determination to build an innovative incubator for the skin care market in China. "
In the post-epidemic era, the scale of China's medical beauty market has expanded rapidly, and the proportion of non-surgical Light medical cosmetology has continued to increase, which will become the mainstream trend of China's medical beauty industry in the future. According to the "White Paper on Insights into Medical Beauty Industry in China in 2020", with the expansion of medical beauty population, the market size of medical beauty will reach 311500 million yuan by 2023, and the growth rate of market size in Light medical cosmetology will be higher than that of surgical beauty, becoming.
Innovative technology blessing, broaden the efficient product matrix.
Along the way, Midea focuses on creating beauty with technology and bringing beautiful changes to consumers' skin. Nowadays, the brand has established a brand-new product matrix covering different functions such as moisturizing, whitening, repairing and anti-aging to meet the increasingly diversified skin care needs of consumers in China.
Innovation leads the beauty of modern China and creates an innovation incubator for the skin care market.
Looking back, Midea has continuously set a benchmark for the group and industry in digital marketing, channel expansion, sustainable development and category innovation, and passed on the power of "Modern C Beauty and Modern China Beauty" to the market and the world.