15 Advantages of Amazon brand registration:
1, you can use tools such as brand analysis without restriction;
2. You can complain about malicious sellers through the same EIN;
3. You can delete counterfeiters by yourself;
4. You can claim intellectual property rights from sellers who use the same list, brand or trademark;
5. It can prevent competitors from stealing your brand;
6. You can obtain patent texts and exclusive sales stores;
7. You can speed up sales by choosing bulk search;
8, you can see the ASIN classification based on the average customer rating;
9. You can use the global search tool to find fakes;
10, providing a picture search tool to match false business information for your store;
1 1, which provides forecasting automation options to help delete future bad lists; ;
12, you can get more marketing tools;
13, the seller can use projects such as Project Zero (brand zero tolerance plan) and Transparency (transparency plan);
14, you can better control your own brand on Amazon;
15, the seller will have a special team in Amazon to help the store upgrade and report technical loopholes.
Who is eligible to apply for Amazon brand filing?
In the past, every seller could use this brand for filing. However, Amazon has introduced a new regulation that only Amazon sellers with registered trademarks are eligible for brand registration.
Note: When you register a trademark, you are granted the right to protect the sale of certain products. If you apply to use the trademark to sell more than one category or category, you will pay more. At the same time, you are free to make? Symbol (TM trademark is a registered trademark, but it has no legal significance and legal effect, and refers to a trademark that has been accepted but has not obtained the exclusive right). Can you use it only after obtaining a trademark registration certificate? Symbol (R mark refers to a registered trademark protected by trademark law).
In addition, when the seller registers a trademark in USPTO (United States Patent and Trademark Office) and registers a brand on Amazon's website, you can only protect it on Amazon's American website. If you want to protect your brand in Europe, you can first register it on the EUIPO (European Intellectual Property Office) and then register your brand on the website.
Who is not qualified to register a brand?
Brand registration qualification varies from country to country. In the United States, your brand name and trademark must contain words or letters. If not, then you are not qualified for trademark certification, and then you can't register a brand. The words on the product or package must also be completely consistent with the trademark. Therefore, if your logo is inconsistent with your product or packaging, your application will be rejected.
But even if your application is rejected by the US Patent and Trademark Office, you can still register through the low-level USPTO, that is, supplementary registration, and your brand will still appear in the trademark search and can be used? Symbol. In addition, your trademark application in other countries may be given priority.
However, it will take you five years to sell your products before you can pass the major registration in the United States. Only in this way can you apply for brand registration on Amazon. (The registered trademark of the main book is a sign that can distinguish the source of goods or services, which is significant. A registered trademark of a supplementary book means that it can identify the applicant's goods or services at the time of registration, but it can't distinguish the sources of goods or services well. )