1. The main contents of competitor tracking analysis (1) How to identify future competitors and know where they come from (2) How to build an analysis framework for competitor strategies (3) How to understand competitors Strengths and Weaknesses (4) How to understand competitors’ goals (5) How to predict competitors’ reactions to corporate actions Competitor tracking analysis Analyze competitor strategy – value chain analysis 2 Basic concepts of SWOT analysis Through specific situation analysis, Various major internal strengths (S-strengths), disadvantages (W-weaknesses), external opportunity factors (O-opportunities), and threats (T-threats) that are closely related to the research object are identified and evaluated respectively. Carry out scientific arrangement and combination according to the form of "matrix", and then use the method of system analysis to match various main factors to study, and finally propose corresponding countermeasures. 3. Patent information analysis: The meaning of patent information analysis refers to processing and combining a large number of individual and fragmented patent information from patent specifications and patent gazettes, and using statistical methods and techniques to make this information into an overall picture and prediction. Function. Due to the creativity, novelty and practicality of patents, patent information has become an important source of information for social and corporate scientific research results and new product development. Patent information analysis can not only understand the technological development level and strength of enterprises, but also can be used for competitive intelligence research to convert patent information into valuable intelligence. The Significance of Patent Information Analysis Methods and Technologies of Patent Information Analysis 4. Cooperation and Competition Cooperation and competition arise from reflection on the shortcomings of the mindset that simply emphasizes competition. It is believed that enterprises not only need to establish good cooperative relationships with suppliers and users, but also Can effectively cooperate with competitors. Brandenburger and Nalebuff believe that modern enterprises’ ability to gain competitive advantage depends on two techniques: First, Cooperation: Cooperating when developing markets; Second, Competition: Competing when carving up markets. This is what is now called "Jinghe". 5. Development Trends of Competitor Analysis Hypercompetition - Hypercompetition With the increasingly dynamic industrial environment, the acceleration of technological innovation, the internationalization of competition and the diversification of customer needs, lasting competitive advantages no longer exist. Innovation and creation of the future Become the focus of strategy formulation research. In this context, hyper-competition arises. The core of super competition is: the key to a company's competitive advantage lies in whether it can quickly switch from one advantage to another, and whether it can keep up with the development of technology and economy and advance to a higher level. Business Ecosystem Coevolution (Business Ecosystem Coevolution) theory advocates that the company's external factors and internal resources and capability factors should be combined to consider the company's competitive strategy.