The cover of WeChat red envelope is a customized platform for cover payment opened by WeChat to brands. Since 20 19 wechat officially opened the function of "customizing the red envelope cover" for enterprise users, every year everyone grabs the red envelope covers of different brands and stars, which is as lively as Five Blessingg in Alipay.
20211/On October 20th, the cover of a brand of WeChat red envelope suddenly became popular on the Internet, and reached the Weibo hot search list with more than 200 million readings. On 2021March 3 1 day, wechat officially announced that in order to optimize the use experience of wechat red envelope cover customization and expand the use scenarios of red envelope covers, the validity period of red envelope covers will be adjusted to six months from now on.
The development of red envelope cover
In 0 19, wechat officially opened the "customized red envelope cover" function for enterprise users for the first time. At that time, as long as the enterprise passed the authentication in the enterprise WeChat, it could create its own brand of red envelope cover, and then distribute it in WeChat and enterprise WeChat. There is 1 in the Spring Festival of the Year of the Pig. 50,000 companies participated in WeChat Spring Festival custom red envelopes.
In mid-2020, WeChat made another change, opening the access rights of enterprise WeChat red envelope covers, enabling enterprises to customize the red envelope covers used by employees. 65438+February 9, 2020, WeChat opened the video number to make a red envelope cover. Since then, customized red envelope covers are no longer the patent of large enterprises or institutions.