How to distinguish true and false domestic wines? Avoid trademark fraud?
Take the current domestic brand Great Wall as an example, its trademark and back label can become the key elements. Authentic Great Wall wines have Great Wall brand trademarks on the back label of the wine label. The trademarks are mainly made up of? Great wall card? Words, Wan Li Great Wall design and? greatwallBRAND? Three parts; All the products of Great Wall Wine are printed under the direct label? Produced by COFCO Liquor Co., Ltd.? Words. Take Changyu, another domestic brand, for example, it can be distinguished from five aspects: First, from the trademark pattern, there is a Y-shaped logo in the trademark pattern of real Changyu wine, with a small pentagram above it, while the trademark pattern of fake wine is replaced by C or H, and there is no small pentagram. Second, the name of the enterprise is different. The real wine is signed by Yantai Changyu Winemaking Co., Ltd. on the front of the wine label, while the fake wine is signed by Changyu Winemaking (Hong Kong) Co., Ltd. or Changyu International Winemaking Co., Ltd. on the front of the wine label. 3. According to the relevant national regulations, the quality of red wine produced before 28 is indicated by the year, and the quality of wine is indicated by the grade after 28. The wine produced by Changyu is printed with the words "Changyu Cabernet's product quality grade is preferred, or selected, or treasured, or master" in the lower right corner of the front of the wine label, while the fake wine does not have these product quality grades, and the product quality is still indicated by the year. 4. The words "China famous trademark" are printed on the upper left corner of the front of the real wine label, while the words "export type or Yantai producing area in China" are printed on the fake wine. 5. The words Changyu Brewing Company are printed above the main gate of the building on the front of the real wine label, while the fake wine has no words in this position. Identifying fake liquor Xi 'an Trademark Agency pointed out: Observe the label. On the label of authentic liquor, there is the QS mark of food production license, factory name, address and contact information, and the flavor type, alcohol content and quality grade are indicated. If the purchased liquor has an anti-counterfeiting mark, you can call the anti-counterfeiting phone according to the mark description, or enter the anti-counterfeiting code in the telephone inquiry, and you can know the authenticity of the liquor. Check the bottle packaging. Authentic liquor packaging has tight bottle caps, smooth lids, and clear patterns and characters on the bottle. Most fake wines have rough packaging and irregular overprinter. At the same time, try to turn the bottle upside down to see if there is any dripping phenomenon. If there is any dripping, please buy it carefully. Observing the contents of liquor, the authentic liquor is transparent, without sediment and floating objects. After shaking the bottle, the foam in the wine is rich and uniform and dissipates quickly. Xi' an trademark registration: If there are precipitated substances or cloud-like floating objects in liquor, it means that there are many impurities or they have deteriorated. Please do not buy them. Identify fake wine and look at the outer packaging. The handwriting and design of the trademark of real foreign wine are neat and clear, and there will be no vague, outdated and messy phenomena. Look at the security sign. Generally, there is a trademark on the bottleneck of foreign wine, and there are various anti-counterfeiting signs in the scraped trademark. Look at the numbers. The coded number on the bottle cap of foreign wine is usually consistent with the number on the back label of the bottle. Look at the color. The color of real wine is transparent and shiny, while the color of fake wine is dim. Identification of fake wine according to the relevant provisions of the state, the wine bottle logo should indicate the product name, ingredient list, net content, pure juice content, alcohol content, as well as the factory name, address, production date, shelf life and other contents. If a bottle of red wine is not labeled completely, or if it is not labeled with the date of manufacture, factory name and address, it is a fake and inferior product. Secondly, from the color point of view, if the wine is clear and transparent, without sediment or turbidity, it is good wine; On the contrary, it is fake and shoddy wine. Shaanxi Trademark Agency tells us that there is a simple way to identify true and false wines. Take a napkin with good quality, and pour the wine on the napkin. The red color in the original juice wine is a natural pigment, and the particles are very small. The wet traces spread on the napkin are even wine red, and generally there is no water trace to spread. Because counterfeit wine is blended with chemical synthetic pigments such as inkstone red, its pigment particles are relatively large, which will generally precipitate on napkins, and at the same time, there will be water traces spreading outward.