Wu Yinrong has always been a beneficiary of Chinese medicine, and he knows well the efficacy of Chinese medicine in conditioning the body. 13 years, when I was the deputy curator of Xiashatang in Fanghuichuntang, many young people used it to recuperate their bodies, and the feedback was very good. They think Chinese medicine is useful, but they can't stick to it. The reason is that Chinese medicine is bitter and it is too troublesome to see a doctor every week.
"Chinese medicine is the inheritance of the wisdom of our ancestors. As a new generation, we must not forget. Doing this industry is to let more young people have an objective understanding of Chinese medicine and let more people and families benefit from Chinese medicine. -Wu Yinrong "
At present, many brands of traditional Chinese medicine mainly focus on the elderly and children, but in fact, the sub-health of young people has always been a problem, and TCM is very effective in regulating sub-health. Therefore, it is the future trend to make this young Chinese medicine into functional food and make Chinese medicine younger and snack.
emphasize
Time goes back to 20 16. Two years ago, Wu Yinrong set foot in the Chinese medicine industry. At that time, there was no team, no R&D personnel, no reference and so on.
First, she went to Wang Liyuan, the curator of Fang Huichuntang, and Shen Tu, the general manager, and put forward the idea of making young Chinese medicine functional food. What she didn't expect was that the two seniors would strongly support her.
In the product research and development stage, I got to know Chen Xueqi, a famous first-class Chinese doctor. Chen Lao took pains to repeatedly adjust the prescription and listen to user feedback.
Director Wang Liyuan helps to find good raw materials and techniques.
Because of Wu Yinrong's requirements for the taste of products, in the whole research and development process, Director Hong, an expert in ointment and decoction pieces, was most troubled by Wu Yinrong.
Constantly improve the taste of cream, measured by pre-taste, medium-taste and after-taste. Insist on making good medicine no longer bitter.
Finally, after more than two years, Chinese medicine was made into a snack, which was delicious and effective, and it was now this little transparent soft candy.
This first patent in China attracted the investment of 25% shares of Shouxiangu Pharmaceutical, a listed company on the main board. It is incredible that the two sides reached a cooperation only after meeting three times. This is the value of the product, and of course there is Wu Yinrong's personal charm.
More than two years =85 times of debugging +665438 times of concentrated boiling of Chinese herbal medicines +0 times+more than 20,000 yuan for each test.
Spending so much money on a product may be beyond many people's imagination.
"My friends around me advised me to give up, and I almost got it. Why do you work so hard and spend so much money, but you may not succeed? I insist because I am doing a valuable career, so I don't allow myself to give up halfway, and I don't allow myself to live comfortably. 」
select
During the 84th debugging, Wu Yinrong almost collapsed, because the order had been obtained at that time, but the news from the factory was that 1 ton of products had morphological defects.
At that time, she faced two choices. First of all, the products she sells have almost no defects. Second, scrap and restart, and pay liquidated damages. Sleepless that night, Wu Yinrong finally chose to lose money and start again.
"Some people may ask me why I am so honest and frank, because any defective products are being sold, which is consuming my personal integrity and brand reputation. 」
sight
"I have been doing subtraction all my life, throwing away things I don't need, leaving what I want most.
I also doubted, asked myself countless times, but the answer was firm countless times, yes!
When a person's will and initial intention are enough to carry this career, there is no need to care whether it will succeed or not.
In the future, no matter whether my career is at the peak or at the trough, what will never change is my initial intention-to bring health to thousands of households. 」
//From Sohu