Nike knows Putian is producing his fake shoes, why not sue him?

If Nike really wants to sue shanzhai, it will take time, energy and money for so many companies that make shanzhai to sue. Conversely, if Putian gets bigger and bigger, it proves that the Nike shoes market is getting bigger and bigger, which plays a propaganda role. So even if many shoes in Putian are fake shoes, Nike will not sue him. In fact, shanzhai also has the advantages of shanzhai, which can satisfy the desires of many people who can't afford it. A pair of genuine shoes costs thousands of dollars. How can ordinary families have the ability to buy them? When you arrive in Putian, you can win them for two or three hundred dollars, which is both economical and satisfying, which is quite good.

However, it is a bit disrespectful to originality, and wearing fake goods will be a bit guilty. But as long as you are not the kind of person who insists on buying A goods to show off, no one will really deliberately play tricks on you. What I'm afraid of is that some people, who buy fakes, show off that they are wearing genuine products everywhere, and also diss those who wear fakes, which is disgusting. It is normal that someone simply likes the style of this shoe and doesn't care what is genuine or not. What's more, no one will directly lie on your feet to observe whether your shoes are real or not, and no one is so idle to tell whether you are real or not.

0 1, the road to prosecution is too difficult. You know, there are not two companies that make shanzhai. Putian is a famous cottage area. If Nike really wants to sue, which one to sue and how to catch it are very troublesome. In addition, there are many small workshops and factories, all of which are full of fakes. Although Nike pays attention to originality, you really want them to sue these people. They might as well continue to study how to sell more shoes. Defending one's rights is a very torturous thing. In this process, you need to collect evidence, spend time and money to solve this matter, only sue one family, and other families will continue to do it. When will it end?

02. Free publicity has played a role. The reason why Putian is so keen on producing the fake version of Nike actually shows that Nike's brand shoes are very popular. More and more fake factories in Putian mean that more and more people buy this shoe, and some WeChat merchants or online stores undoubtedly advertise Nike directly. Many people will find beautiful shoes when they brush Taobao or WeChat business. Their first reaction is to go to official website to see if there is this kind of shoes, so even if Nike doesn't need advertising, many people will advertise it for free. This free publicity is very cheap.

03. Nike's consumers are not Putian people who really like Nike. They won't buy fakes. The reason why Nike set the price higher shows that their market is not a group that can only afford fakes. To put it bluntly, rich people will buy genuine products directly, and Nike will earn money from this group of people. They just like to wear genuine products and deserve their status. If it is a limited edition, they will buy it no matter how expensive it is.

If you have purchasing power, you can buy genuine products. If you have no purchasing power, you can wear ordinary shoes. In order to satisfy their vanity, wearing fake shoes can only deceive people who don't understand, and they will feel guilty in their hearts.