Business plan template sample case
Business plan template sample case, business plan plays a very important role in people's lives and can be used in almost many situations. to a business plan, but many people don’t know how to write a business plan. Next, I will share with you a sample business plan template. Business plan template sample case 1
1. Overview of the cake shop
1. Our shop belongs to the catering service industry, its name is "Maggie Noon Tea", and it is a sole proprietorship. It mainly provides people with desserts such as cakes, bread, ice cream and drinks.
2. Our store plans to open in a community trade street. It will be a mid-range cake shop in the initial stage. In the future, it plans to gradually develop into a cake chain store like Andrewson's and Chaoyangfang.
3. Our store requires 95,000 yuan in start-up capital.
2. Business objectives
1. Due to the geographical location in the commercial street, the customer base is relatively abundant, but there are also many competitors, especially because our store has just opened and wants to open up the market. We must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a firm foothold on the commercial street and recover the capital within one year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, carve out a niche among many cake brands, and become a famous brand in the cake market.
3. Market Analysis
1. Customer source: The target customers of our store are: general consumers who go to the Commercial Street for shopping and entertainment, accounting for about 50%; students from nearby schools and store workers Employees and community residents account for about 50%. The number of customers is sufficient and the consumption level is medium to low.
2. Competitors: According to the survey results, we learned that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Andrewson, Chaoyangfang, Hongye, and Anqier. So the competition is huge.
IV. Business plan
1. First, go to several nearby cake shops to "gather information" and find out the cost prices of cakes of different types and sizes. Understand the business philosophy and "little tricks" of various cake shops.
2. After raising the funds for the opening, we started "poaching" from major cake shops. Don't dig "blatantly". You have to take advantage of the time when there are few people in the store to sneak over and discuss with the store master. Or recruit a pastry chef. Opening a cake shop chef is very important, so you should study it carefully.
3. It is understood that a set of consumption rates has been found: "Customers will never have the cheapest price. If you can lower the price by a few yuan today, tomorrow there may be competitors competing with you for orders at a lower price. ” From this, I realized the necessary competitive strategy in the product market: “Price reduction promotion is not a long-term business strategy. Only by using the best materials to make the highest quality cakes can we attract and retain customers.”
4. Cake shops are mainly for the public, so the prices are not too high and are in the low-to-medium price range.
5. You can print some advertising flyers and distribute them in the form of coupons to achieve the advertising effect
6. The cake shop can open a special leisure area and set up many unique styles. Seats. Customers can buy some snacks and enjoy them while sitting in the cake shop, which further strengthens the leisure function of the cake shop.
7. After many investigations, out of competition and other needs, many cake shops have launched some snack foods that have little to do with cakes to form new profit growth points. In terms of the varieties they operate, many shop owners have taken some innovative measures: for example, in the hot summer, they launch the popular ice porridge and shaved ice, as well as milk tea and fruit juice drinks according to the season, which are very popular among customers.
8. Establish a membership card system. The member's name is printed on the card. The discount rate for membership cards is not high, such as 9.5% off.
On the one hand, this can give consumers a sense of respect, and on the other hand, it also makes it easier for waiters to address consumers. Especially if the consumer is with others and the waiter can call him or her Mr. or Miss * in public, they will feel very respected.
9. Put some promotional materials and magazines on the table. The information contains knowledge, stories, etc. about pastries and drinks. On the one hand, it can improve the taste, set off the atmosphere, and also increase consumers' goodwill towards the brand.
10. Whether in terms of store decoration, staff image, or cake making, customers must be given a healthy and hygienic feeling. Cake shops must strictly implement the national "Food Hygiene Law", which is the foundation of their business.
11. The food industry has unusual job skill requirements: employees must hold a "health certificate."
5. Financial estimation
Start-up assets: approximately 95,000 yuan
Equipment investment: 1. Rent 5,000 yuan. 2. The facade decoration costs about 2,000 yuan (including store decoration and light boxes); 3. The investment in shelves and sales tables is about 1,500 yuan; 4. The same clothing for two employees costs 500 yuan. 5. The largest investment in machinery and equipment: 80,000 yuan (including a complete set of equipment for making cakes). The first purchase payment: flour, butter and other raw materials, about 6,000 yuan.
Monthly sales (average): 21,000 yuan. According to the evaluation of relevant insiders, after the operation of such a small cake shop is on the right track, the monthly sales can reach 21,000 yuan.
Monthly expenditure: 14,033 yuan. Rent: The best location is in residential areas with dense residents, community commercial streets, and areas close to children (such as near kindergartens or playgrounds), about 5,000 yuan.
Cost of goods: around 30, about 5,000 yuan. Staff salary: A small shop of 10 square meters requires one cake chef and one waiter, with a total salary of 2,000 yuan.
Water, electricity and other miscellaneous expenses: 700 yuan. Equipment depreciation: calculated based on 5 years, 1,333 yuan per month. Monthly profit: about 6,967 yuan. According to this estimate, the investment can be recovered in about one year.
6. Analysis of risks and constraints:
Since the cake shop is not the first shop in the street or community, it is difficult for customers to change their usual taste, so they have to spend more. financial and material resources and "tricks" to attract customers. Business plan template sample case 2
1. Broad market prospects
With the rapid development of the world economy, the contradiction between energy demand and supply has become increasingly acute. In order to alleviate the long-term situation of gasoline demand exceeding supply, the new unleaded gasoline patented technology (01118350.0) invented by Liang Gaocheng has successfully realized the development direction of energy recycling, using by-products and semi-finished products from oil fields and refineries as the main raw materials. Adding high-tech patented compound additives produces highly clean unleaded gasoline that meets national standards. This project is a resource utilization value-added and energy-saving project. It is the direction of energy development and the direction of national policy support. With the increase in output, it will produce huge economic and social benefits.
2. Composition of the device: This device is mainly composed of an oil storage tank and automatic control.
3. Raw material advantages: The main raw materials are light oil, naphtha, etc., which can be purchased in refineries and oil fields and transported by cars and trains. Raw materials can also be imported from abroad, and the market has sufficient supply.
4. Processing plan: The raw materials are purchased and stored separately. The proportion is calculated through laboratory analysis, additives are added, and different types of refined oils are obtained after blending, complexation, and polynucleation reactions.
5. Investment recovery period: With an annual output of 100,000 tons, it can achieve sales revenue of 600 million yuan, annual profits and taxes of 150 million yuan, and an investment recovery period of half a year.
6. Independent intellectual property rights: The technological invention of this project is now very mature. After reaching production, it will increase energy supply, alleviate the national energy shortage, and make greater contributions to the country.
7. Project advantages:
(1) This project is a comprehensive utilization of energy and energy conservation and value-added, increasing energy supply for the country and alleviating energy tension. It is the direction of national policy support.
(2) Low investment, quick results, high profits, the product is gasoline, and the market prospect is good.
(3) Advanced technology, convenient production, high degree of automation, and reasonable and feasible technology.
(4) This project will produce huge economic and social benefits after it is put into production.
8. Project implementation plan: This project will be constructed in two phases: The first phase requires an investment of 50 million yuan to achieve an annual production capacity of 100,000 tons. The second phase requires an investment of 100 million yuan to achieve an annual processing capacity of 500,000 tons.
9. Investment budget estimate: The first phase of this project is a high-clean unleaded gasoline device with an annual output of 100,000 tons, the device's storage tank and automated control system. The preliminary design budget investment is 50 million yuan. The second phase of the project is a high-clean unleaded gasoline device with an annual output of 500,000 tons. The oil storage tanks and production equipment systems for storing oil products will be increased appropriately, mainly to increase transportation vehicles and working capital. The total estimated investment is 100 million yuan. Business plan template sample case 3
1. Market forecast:
Nowadays, the market competition is very fierce, and the investment in various plans and plans is really a mixed bag. Every operator wants to be at the forefront of the market, but often fails to do so. Nowadays, many restaurants are facing a big problem, which is the acquisition and disposal of tableware before use. So we thought of eating the tableware together with the food. No matter what, we will know everything when we try it, and we believe that our ideas can be realized. Because our market has yet to be developed and investment in various new solutions is needed, there is no doubt about this.
2. Market demand:
Because something unimaginable has appeared in the current market. For example, we don’t know how many trees are cut down every year because of chopsticks, and we don’t know how much of the environment is polluted. These phenomena are caused by bad practices and irresponsible practices in the restaurants where we live. That's why our environment has been polluted so much. Now that we know what happened, we should come up with certain plans to solve these undesirable phenomena. We can no longer allow those behaviors that pollute the environment to continue.
Food is the most important thing for the people, and the body is the capital of revolution. We all have to eat every day, and everyone wants to eat clean and hygienic meals, so the prospect of opening a restaurant is brilliant. Restaurants provide a place for people to eat. However, in our world everyone has to eat every day, which means that our market is huge, we have many customers, and our business can be done. The future of restaurants is brilliant and the future is bright.
3. Market dynamics:
The catering industry market has been booming recently. We have reason to believe that the restaurant market will have a better future.
If we can find a new thing to replace chopsticks and other tableware, then our environment will change greatly, and we will also find a new way in the market so that everyone can Eat a variety of clean, healthy and nutritious foods.
IV. Specific production:
A new idea we proposed is to add a coagulant to existing food to make tableware edible and usable. The function of replacing tableware. In this case, we will not have the problem of environmental pollution, and our environment will not be polluted. People will feel comfortable living in such an environment. People will also feel reassured and comfortable when they come to the restaurant to eat.
5. Food quality:
For the health of our customers, the quality and hygiene of our meals are guaranteed. Our dining table is a high-temperature ion machine that thoroughly sterilizes the tableware for eating.
And our tableware is also delicious, allowing you to eat hygienic, comfortable and delicious meals. Give you a satisfactory answer!
6. Economic benefits:
It is said that if you don’t know how to do business, your capital is the master. No matter what, economic benefits are the direct purpose of what we do. Our company can save a lot of money on buying tableware, as well as transportation costs and wood consumption. What's more important is the cost of disposal of disposable tableware and its impact on the environment. Let’s do the math: For example, if there are a hundred customers a day, more than a hundred sets of tableware will be used. The cost of tableware, even if one person has to waste one set, is three yuan per set, which is three hundred yuan, and the cost of handling side dishes is at least fifty yuan. And the economic benefit of our tableware being free of charge should satisfy you!
7. The company’s investment risks:
The logistics of a restaurant is a troublesome matter. Service staff cannot do things carelessly. Employees must do their duty. Only in this way can the restaurant Only then can the normal work be carried out well.
8. The company’s development prospects:
Our company aims to make profits, with a warm service attitude as its purpose, and to provide high-quality and delicious meals to every customer. We There is reason to believe that the company's future will be better, and the company's development has a bright future. It will be ahead of the times. Even if it takes a few decades, we will still be able to keep up with the latest trends.
9. The company’s operating mechanism:
10. The company’s bankruptcy:
If our company’s industry cannot operate, or there are no customers in the market, there will be no For the consumer group, our company can declare bankruptcy or cancel the company after the decision of the company's general meeting of shareholders.