"Cloud listing and pre-emptive pricing" have become two innovative marketing methods for new car launches since the epidemic this year. If coupled with the previous idea of ??"additional equipment does not increase the price, entry-level equipment is high-end", it can be said that "nothing is left unturned" when new cars are launched.
On August 15, FAW Mazda’s new 2021 Mazda CX-4 was launched. According to the official statement, the new products have achieved all-round upgrades in technological safety equipment, with an average additional configuration of 8,800 yuan. Even entry-level models are no longer "beggars editions." However, the price remains unchanged, with a selling price range of 148,800 yuan to 215,800 yuan.
Furthermore, Guo Deqiang, executive deputy general manager and party secretary of FAW Mazda Auto Sales Co., Ltd., also announced the "horse fan price" at the listing site - the maximum discount is 10,000 yuan, and the starting price after the discount is 138,800 yuan Yuan.
As a coupe SUV, Mazda CX-4’s market positioning is indeed quite individual. It was launched as early as 2016, and at that time it could be said to have filled a gap in the market segment. Although subsequent sales have not been as popular as urban SUVs, they have been relatively stable and have become the "backbone" of FAW Mazda. Taking July data as an example, FAW Mazda sold 6,804 units in July, of which 4,813 CX-4 units were sold, accounting for 70% of the overall sales. Therefore, at the launch conference, when I saw Guo Deqiang saying that "CX-4 is constantly polished and strives for excellence", I can also feel the sincerity behind this sentence.
The new model is based on Mazda’s new generation soul design language and Chuangchi Blue Sky vehicle construction technology, focusing on the personalized and high-quality consumer needs of young people, and has comprehensively upgraded technological and safety equipment. After the facelift, all models are equipped with 6 airbags as standard. In addition, the configurations of different models have also been significantly improved. The 2.0L? 6AT? 2WD Blue Sky Vibrant Edition model has newly added features including BSM? blind spot monitoring system, RCTA? reversing warning system, cruise control system, electric folding + automatic folding when locking the car + electric heated exterior mirrors, etc. The configuration is improved, and the starting point is high-end. The highest model in the series has an additional configuration of 13,000 yuan.
Although the official claim is that "entry level is high-end", if we only use the CX-4 for horizontal comparison, we still do not recommend choosing the entry-level model. Because from the table below, we can find that when the price difference is 4,000 yuan, the safety technology equipment differs by as many as a dozen items. Therefore, Yipinjun’s suggestion is that if you buy CX-4, at least start with the second-lowest configuration.
If the budget is relatively sufficient, there are 4 models to choose from among the 2.0L models. Through comparison, we can find that the Discovery Edition is 8,000 yuan more expensive than the Vitality Edition, but has added panoramic images, multimedia systems, etc. in terms of configuration. The multimedia configuration includes central control color LCD screen, GPS navigation system, navigation and traffic information display, road rescue call, car phone, mobile phone mapping, voice recognition control, Internet of Vehicles and other functions. These configurations are not only related to daily use convenience, but also related to driving safety. And from a cost-effective perspective, the 8,000 yuan difference is relatively affordable.
The 2021 Mazda CX-4 is available in 2.0 and 2.5 displacements. If you have sufficient budget and have higher requirements for power and control, you can go directly to the "2.5L+ four-wheel drive" model. There are three models with a 2.5L displacement, with prices ranging from 179,800 to 215,800. Basically, the difference in each level is about 20,000 yuan. But if you take a closer look at the configuration, you will find that the four-wheel drive Blue Sky Passion Edition is undoubtedly the best value. The price is 20,000 more than the 2.5L two-wheel drive, but it has more four-wheel drive and many safety configurations. Relatively speaking, the configurations on the four-wheel drive Blue Sky Fearless Edition are less attractive.
Summary:
Mazda has always been considered a "maverick" brand that sticks to what it insists on. Therefore, CX-4, as the leader of coupe SUVs on the market, has very obvious character and differentiation. Although independent or joint venture brands continue to launch coupe SUVs, they all lack some coupe flavor. This time the CX-4 is launched as a new model, with additional features at no price increase, which once again enhances product competitiveness and provides a new choice for consumers who like "SUV + sports".
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.