Briefly describe the connotation and characteristics of intellectual property strategy.

enterprise intellectual property strategy refers to the strategy and means that enterprises use the intellectual property system to confirm, protect and apply in order to obtain and maintain the competitive advantage in the market, so as to seek the best economic benefits. Intellectual property strategy can be divided into three categories according to different rights subjects: national intellectual property strategy, industry or industrial intellectual property strategy and enterprise (institution) intellectual property strategy. Compared with the intellectual property system, the intellectual property strategy essentially belongs to the research on how to effectively use and implement the intellectual property system under the background and framework of the system. In other words, intellectual property system is the basis of intellectual property strategy, which stipulates the nature and content of intellectual property strategy, and intellectual property strategy is the comprehensive design planning and overall application mode of intellectual property system.

Characteristics of intellectual property strategy:

1. Legality. Enterprise intellectual property strategy is based on the legal system of intellectual property rights, including two aspects: ① it has the characteristics of legal confirmation. Every step of the use of enterprise's intellectual property strategy must be restricted by legal norms, especially intellectual property legal norms, which are the rules of conduct for formulating enterprise's intellectual property strategy: ② Legal norms, especially intellectual property legal norms, have a reliable guarantee for realizing the goal of enterprise's intellectual property strategy. The development, utilization and optimal allocation of enterprise intellectual property resources are the same result of effective legal protection of intellectual property rights and strategic application of intellectual property rights, and both are indispensable.

2. confidentiality. The enterprise intellectual property strategy is directly related to the enterprise management strategy, and is actually an integral part of the overall development strategy of the enterprise. The implementation of enterprise's intellectual property strategy involves the information analysis of enterprise's economy and technology, market forecast, new product trend, and the business strategic intention of the operator at a certain stage. If it is mastered by the competitors of the enterprise, it will cause extremely adverse effects on itself. Therefore, the contents of enterprise intellectual property strategy involving trade secrets should be kept confidential, and enterprise intellectual property strategy is characterized by confidentiality.

3. timeliness and regionality. This feature is determined by the timeliness and regional characteristics of intellectual property rights. In terms of timeliness, the intellectual property rights corresponding to a certain intellectual property strategy should be adjusted in time when the term expires or terminates prematurely for some reason. As far as regionality is concerned, enterprises should take into account the place where intellectual property rights arise when formulating and implementing intellectual property strategies. This is extremely important for enterprises to implement the international intellectual property strategy and open up the international market.

4. overall non-independence. Enterprise's intellectual property strategy is a part of enterprise's business development strategy, and the implementation of its objectives and other strategies of enterprises are often mutually inclusive and intertwined, so it is difficult to achieve satisfactory results simply by using it. Take trademark strategy in enterprise intellectual property strategy as an example, it is closely related to enterprise marketing strategy, advertising strategy, market competition strategy and corporate image strategy. However, the overall non-independence does not exclude the relative independence of enterprise intellectual property strategy, which has its own development law.

main content: the enterprise intellectual property strategy is a marginal subject that crosses the disciplines of law, economy, science and technology, culture, sociology, psychology, etc. Of course, its foothold is both legal and economic. At present, the research on this issue in China is mainly at the macro level, but the research on the micro level with strong operability has not been deepened. Even at the macro level, the research on many issues is still blank.

Research contents:

1. Basic theory of enterprise intellectual property strategy;

2. The position of enterprise intellectual property strategy in enterprise development;

3. the relationship between enterprise intellectual property strategy and other development strategies of enterprises;

4. How to realize the optimal allocation of enterprise intellectual property resources in enterprise economy;

5. Types of enterprise intellectual property strategy and specific implementation strategies;

6. the relationship between enterprise intellectual property strategy and the establishment of modern enterprise system;

7. Intellectual property strategies of different types of enterprises;

8. Legal protection of enterprise intellectual property strategy;

9. the implementation of intellectual property strategy of enterprises in developed countries and its enlightenment to Chinese enterprises.