First of all, from the current automobile market, the prices of four-wheel drive sports cars are around 500,000 yuan or even 700,000 yuan, and they are mainly dominated by mainstream brands in Europe and America. Moreover, the market demand for this kind of sports car is relatively small, mainly for young people with economic strength. For this kind of consumers, they have higher requirements for brands. Basically, the brands they buy are Mercedes-Benz, BMW or Audi, and Xiaomi invests in craftsmen to produce domestic 300,000-class sports cars. Personally, I think its brand power is definitely relatively general. So it must be a huge challenge to get good sales.
Secondly, produce a perfect sports car. Its most important thing is the chassis, as well as the adjustment of the engine and gearbox. First of all, from the perspective of the chassis, Xiaomi's current chassis technology accumulation is still not enough. Judging from the development history of automobiles, chassis is the most in need of technology accumulation. For example, BMW, as the best manufacturer of chassis technology in the world, its chassis technology and patents have gone through decades or even hundreds of years to reach today's level. It is obviously difficult for Xiaomi to complete the chassis of a 300,000-class sports car in a few years.
Moreover, the pricing range of 300,000 yuan for Xiaomi Automobile is also awkward, because the highest price limit accepted as a domestic brand citizen is basically around 250,000 yuan. Moreover, sports cars have low household attributes and basically belong to a luxury toy, so at present, Bian Xiao thinks that many parents will not choose to spend 300,000 yuan to buy a domestic sports car for their children.
But in general, Xiaomi, as a powerful technology company, still has a lot of good news if it wants to invest in the production of cars. For example, Xiaomi's intelligent system and autonomous driving can add highlights to this sports car.
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