1. International brand competitiveness: HP, Canon, Epson and other international brands. It has a wide market recognition and user base in the field of printers, and has great advantages in research and development, technology and quality. Therefore, domestic brands are relatively inferior in the competition.
2. Technological innovation and patent protection: International brands have invested heavily in printer technological innovation and patent protection, and have stronger technical accumulation and independent research and development capabilities. In contrast, domestic brands need to be further improved in technological innovation and patent protection.
3. Market share distribution: the domestic printer market is mainly occupied by international brands, and the market share distribution is uneven. This also leads to the relatively low influence and popularity of domestic brands in the market, and the resources put into the market may face greater risks.
4. Brand awareness and user habits: International brands have established strong brand awareness in the printer market, and users have a high degree of choice and trust in these brands. However, the relatively low popularity and market share of domestic brands make users' willingness to choose relatively low.
It should be noted that although the market share of domestic brands is relatively small, with the continuous improvement of scientific and technological progress and technology accumulation, domestic brands are also growing in the field of printers, which is expected to gradually improve their market competitiveness.