First of all, we should clarify the definition of company introduction mentioned here: to show the company's business and strength, as a tool for sales and communication, is to promote exchanges and cooperation with customers and partners. Many entrepreneurs confuse company introduction with business plan, but the purpose is different.
The company introduction of start-ups can refer to the following structural design:
P 1, home page (page 1):
Including the company name and a slogan that can clearly describe the company's core business. Only in this way can the other party clearly know who they are and what they can do.
P2。 Company introduction (1-2 pages):
In this part, in addition to the basic information of the company. More importantly, we should express our mission, vision and initial intention as this company. In this way, the other party can easily know the direction and long-term value of our company. It is also a part that can enhance the attractiveness of the company.
P3。 Introduction to the founder (1 page):
If the founder has rich industry experience and achievements in the current field, it is recommended to focus on the background and achievements of the founder. If the company doesn't achieve much in business at the beginning of its business, the founder's experience can endorse the company and enhance the trust and recognition of the other party.
P4。 Result data (page 1-2):
What achievements the company has made at present, such as partners, user feedback, media reports, awards and honors, coverage areas, patents, etc. If there are not many achievements at present, you can show the company's core competitiveness, such as years of accumulation in specific technical fields, precipitation of users and markets, team and so on.
P5。 Business introduction (1-2 pages)
Introduce the company's core business. That is, who are the users, customers, products and services of the company, what problems have been solved and how to establish cooperative relations. The purpose is to let the other party clearly and accurately judge whether it is necessary to establish a relationship with us and how to establish a relationship.
P6。 Product (service) introduction (1-3 pages)
You can describe and show the structure, functions and contents of our products in detail. What are the characteristics and advantages? Can let the other side intuitively understand what our products are and understand the characteristics of our products.
P7。 Case introduction (1-3 pages)
Introduce our products or service cases: for example, what our products have done, what users and customers have used, and what benefits users have finally gained (with intuitive data or real information feedback). Use cases to strengthen each other's impression of the value of our products and services.
P8, last page (1 page)
Conclusion and leave our direct contact information.