Franchise fee is the money paid by franchisees to obtain the right to use a commodity. In fact, there are many kinds of joining fees, which are just a general term for integrating these fees. Just because you paid the initial fee doesn't mean you can do whatever you want. You have to read the relevant requirements in this joining agreement carefully, because it involves some refundable fees.
What checks should be made before joining:
1, the weather comes first. The so-called weather is related to the depth of the category. Shanxi Qingfei Drink is deep, which is rare in other places. Some categories are excellent weather if they are vigorously promoted. For example, Sichuan cuisine has invaded the whole country, and even Zhejiang is not spicy. For example, braised chicken rice blooms everywhere. For example, there is government support behind Shaxian snacks. When making a choice, you should pay attention to leaving a good way out, such as braised chicken. You don't have to guess, that is, after rapid development, it is everywhere, and then it declines rapidly.
2. Geographical location is the second and geographical location is the first, which refers to the breadth of products. People all over the country know that the cost of marketing education promotion is very low, but if you want to play the national market of regional categories, the cost of education will increase, such as Fuyang snacks and Fan snacks. This kind of education cost is definitely beyond the affordability of small business people like us.
3, people and third, the ability of operators. Many stores are supported by the personal charm of the owner. This kind of store has almost no reproducibility. It is not necessarily possible for him to have a son to manage it, let alone join. I always encourage all those who want to open a shop to enter this industry before starting a business. At least you should know why their shop is doing well. If you open a shop again, you have a three-point chance of winning.