What is the patent design of appearance?

When the enterprise develops to a certain scale, not only the brand awareness is getting higher and higher, but also the product appearance will become the hardest hit area of the cottage. Therefore, if we know what the patent design of appearance is, we can maintain the brand image of the enterprise to a certain extent, enhance the brand recognition, and thus achieve very good appearance anti-counterfeiting effect. In order to curb the phenomenon of counterfeit appearance and avoid unnecessary losses of enterprises, the key lies in the strict application of the judgment standard of trademark similarity by trademark offices, industrial and commercial departments, courts and other organs according to law, so as to form a joint force from the source. Now let's learn about it with Bian Xiao. What is a patent design for appearance? What is the patent design of appearance? Design refers to the design of industrial products, which is the style of industrial products. It is completely different from the invention or utility model, that is, the design is not a technical solution. Article 2 of the Detailed Rules for the Implementation of China's Patent Law stipulates that appearance design refers to a new design that is aesthetically pleasing and suitable for industrial application based on the shape, pattern or combination of colors, shapes and patterns of products. It can be seen that the design patent shall meet the following requirements: (1) refers to the design of shape, pattern, color or their combination; (2) It must be the design of product appearance; (3) it must be beautiful; (4) It must be suitable for industrial application.