Cyrus 5 List: I'm late. Is there any way out?

It should be said that in the past few years, new forces have emerged in an endless stream, fighting in their own way. Now, they are faced with the situation that the superior and the inferior are eliminated, forming alliances with each other and fighting for survival. In addition to Tesla's outshine others, we are familiar with Weilai, Tucki, Ideality and Weimar, all of which basically belong to the first camp of the new car-making forces. They have products, sales, topics and exposure. At the same time, some other brands were not bought at the time of listing, some could not be delivered at the time of listing, some were not listed for a long time, and some were already in trouble because of capital turnover. For these brands, with the large-scale entry of traditional car companies into the new energy vehicle market, their chances of survival have been very slim.

However, there are tough dissidents everywhere. Today, we are going to talk about celeste. If you don't have some background and strength, you may not be able to go public at this juncture.

What brand is Cyrus?

The full name of Selis is Jin Kang Selis. Although this name may be unfamiliar to everyone, what really relies on PPT is not the new power of internet car-making, but a new power enterprise with the background of traditional car-making enterprises, and the backer behind it is Xiaokang Group. Jin Kang Sailis is a mid-to-high-end new energy automobile brand of Jin Kang New Energy, a wholly-owned subsidiary of Xiaokang Group, which we are all familiar with.

Established in 2003, Dongfeng Xiaokang is a 50:50 shareholding company of Dongfeng Motor Group and Xiaokang Company, mainly engaged in the research, development, production and sales of Dongfeng brand multi-purpose passenger cars, minivans, minibuses and auto parts. And because of the good profit level, relying on Dongfeng Xiaokang, Xiaokang shares were successfully listed on the A-share market in June 2065438+2006. And in April this year, Xiaokang shares announced that 50% of the shares of Dongfeng Xiaokang had been transferred to its name, and Dongfeng Xiaokang officially became a wholly-owned subsidiary of Xiaokang shares. For this operation, Xiaokang shares spent 3.85 billion. In other words, a well-off society is not short of money.

The brand "Sailis" originated from SF, a new energy company registered by Xiaokang Group in Silicon Valley, USA. Motor. The biggest value of this company is the previously acquired InEVit. The latter by Tesla co-founder Martin? Eberhard was founded, whose main direction is the research and development and design of battery box power system for electric vehicles.

Therefore, after a series of strategic adjustments and the renaming of the company and products, we only need to know the final result, that is, Jin Kang Selis, a new energy vehicle-making enterprise with original research and development core electric drive technology, algorithm and engineering technology. Among them, four-motor independent drive technology and vehicle-mounted integrated range extender platform are two technical achievements in the field of three electricity.

Therefore, in line with the corporate philosophy of "open technology, make * * *", Jin Kang Sailis will also open its technology to other automobile manufacturers in the future by granting patents and designing customization. At the same time, due to the background of Dongfeng Xiaokang's car-making, Jin Kang Sailis has the qualification of Chongqing Liangjiang Intelligent Factory and car-making. At present, this factory also produces Oriental scenery ix5.

What car is Cyrus 5?

Since there is such a profound enterprise and technical background, what kind of product is the first model launched by Sailis, Sailis 5?

First of all, Tianjie 5 listed at Chongqing International Auto Show can be said to be localized operation. Its four-wheel drive extended-range high-performance version was listed in advance, with a price of 339,000 yuan. That's right! This is also the second extended-range electric vehicle launched by the new car-making forces after Li ONE, and the price is also very close. And the two-wheel drive version and the standard version will be launched to further reduce the price.

However, Teana 5 is positioned as a medium-sized five-seat SUV, equipped with a dual-motor four-wheel drive system, with a maximum power of 5 10 kW(694 PS) and a maximum torque of1040 N m. Due to such exaggerated data parameters, the officially announced acceleration time of 4.8 seconds per 100 kilometers is not eye-catching.

The power system is equipped with a four-wheel drive system consisting of two motors, and a range extender consisting of a 1 10kW turbocharged engine with maximum power and a permanent magnet synchronous motor. The capacity of power battery pack is 35kWh, and the pure electric cruising range under NEDC condition is 150km. Moreover, the official did not emphasize its comprehensive endurance performance and mileage without anxiety, and felt that the overall tonality of this brand was quite low-key.

Several highlights of Cyrus 5 at present:

1.? This car can realize the function of mutual charging between V2V cars, and can supply power for pure trams in the same industry at any time.

2.? V2L discharge function, which can provide 220V power supply for vehicle-mounted appliances.

3.? The center console is equipped with a large multimedia touch screen of 17 inch, and equipped with AliOS? 2.0 Intelligent interactive system, which can also realize OTA upgrade of the whole vehicle and more than 30 active and passive safety configurations through vehicle networking technology.

4.? Cyrus 5 also has a self-developed autopilot software system with a path of L2-L3-L4, which is independently developed from system perception, positioning, decision-making to control system.

5.? In addition to the extended-range model, the subsequent Sailis 5 will also launch a pure electric vehicle with the same power as the extended-range model, with an acceleration of 3.5S per 100 kilometers, a top speed of 250km/h and a NEDC battery life of more than 500km.

6.? The car not only adopts the sports appearance design, but also the suspension system is made of aluminum alloy, with front double wishbone and rear multi-links, which mainly focuses on the sports control attributes.

Is Cyrus' future easy?

If you only look at the product strength of the extended-range version of Cyrus 5, it may not be so fascinating. After all, the pure tram has a bright future, and the extended-range version is ideal, which has been suppressed by Tesla. The appearance and interior design of Cyrus 5 don't look very eye-catching now, which is also related to the fact that Cyrus 5 has been unveiled for a long time but has not been listed. However, for Cyrus, the problem it faces may not be the lack of product technology and funds, but the company's strategy and development direction have not been clear. This not only affects the development of its brand, but also makes it difficult for consumers to gain trust in this brand.

But Cyrus is indeed one of the few companies with independent research and development capabilities of pure electric and extended range power systems. Moreover, the company has also done some research on batteries and autonomous driving.

In addition, Dongfeng and Xiaokang signed a new strategic cooperation framework. In the future, Dongfeng Group will enjoy the medium and large-scale traditional automobile platform and new energy modular architecture from Xiaokang Group, and Xiaokang Group will also enjoy its battery, motor and electronic control resources. In the future, Jin Kang Celeste will be authorized to use the brand of Dongfeng Celeste, and the Chongqing Municipal Government will also help the two companies to further cooperate in an orderly manner.

From this perspective, it may not be so easy for the brand Celis to be "cool". However, for consumers, Cyrus 5 car is not a real walking product, but more like a water test product. Therefore, whether Cyrus has the strength, lacks a decent product positioning and what her identity is will be an urgent problem to be solved.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.