What should we pay attention to in American trademark registration?

1. Advantages of American trademarks. Preventing cybersquatting: avoiding cybersquatting by other buyers and malicious competition by others II. Open up the market: with its international reputation in the United States, we will open up a broader international market and sell our products to other countries. International brand: you can own international brands, enhance corporate image and bring better benefits to enterprises in the same industry. Trademark value: a trademark is a transferable intangible asset. Value of licensing others to realize mortgage conversion ⑤ Precondition: Trademark is also a prerequisite for health inspection and bar code inspection ⑤ Value evaluation: American trademark is an important asset of the company, which helps the company to evaluate its assets when its stock is listed or acquired. Two. Notes on American trademark registration 1. Basis for trademark application: The basis for trademark application in China is the principle of "registration first". The United States adopts the "use priority" doctrine, that is, the use of trademark rights is based on the actual commercial use of trademarks, and trademark registration is the preliminary evidence of rights proof. There are three bases for application: ① Actual use: it is applicable to the case that the applied trademark has been used in the United States, and the application certificate needs to be submitted at the same time. This way saves time and cost. However, the trademark must be used in the United States. (2) Intentional use: it is applicable to the application for trademark to be used in the United States. Evidence of trademark use shall be submitted within six months after the initial authorization, which may be extended for six months at a time, with a maximum of three years, and additional fees shall be paid. ③ Domestic basis: It is applicable to the case that the trademark has been registered in China or is being applied for. The applicant may submit a trademark application to the United States on the basis of the domestic application, but the application materials must be consistent with the domestic application. 2. Main books and foreign documents: There are two kinds of trademark registration in the United States, main books and foreign documents; Generally speaking, trademark registration is applied in the main book. Main book: qualified trademarks will be registered in the main book; (2) fascicle: also known as "quasi-register book", it mainly refers to some trademarks that lack distinctiveness and second meaning, but can still distinguish the applicant's goods or services from those registered in fascicle. If it is proved to be fully qualified for trademark registration after five years of continuous use, it may be promoted to the main book. 3. Commonwealth and state: American trademark registration. The registrant can register in the Union or register the trademark in the place where the business takes place, and each state has its own state-level registration agency. 4. Trademark application is more detailed: goods and services with American trademarks are more detailed than Nice classification.