In order to establish a brand recognized by the public, enterprises need to invest huge financial resources in research and development, publicity and quality assurance. At this time, if there are a large number of infringing similar products and cottage products with the same logo on the market, it will cause a fatal crisis of trust to this enterprise.
Similarly, due to the ineffective protection of intellectual property rights, it is not only the enterprises themselves that suffer losses, but also the consumers who suffer the most. When consumers buy fakes at genuine prices, their mood can be imagined. Moreover, the quality of cottage products cannot be guaranteed, and there is no after-sales service at all. Once there is a problem, consumers can only pay the bill themselves.
Protecting intellectual property rights is respect for creators. Once this respect is challenged and trampled. Then, enterprises, writers, musicians, scientists and so on. Will lose the power of innovation and creation, and the disappearance of this power is actually the disappearance of national competitiveness. In other words, if society loses its invention, then we also lose our lives.
2, enough to safeguard the legitimate rights and interests of every creator.
Establishing a well-known brand is to establish a business card, which is called honesty. Any opportunism will always benefit from short-sightedness, and the eternal cottage will bring a tomorrow without a future.
Because of this, in the past ten years, China has strengthened the protection of intellectual property rights, safeguarded the interests and rights of creators, and severely cracked down on shanzhai.
Protecting intellectual property rights is respect for creators. Once this respect is challenged and trampled. Then, enterprises, writers, musicians, scientists and so on. Will lose the power of innovation and creation, and the disappearance of this power is actually the disappearance of national competitiveness.
The contents of intellectual property protection are as follows:
First, legislative protection means that the state endows civil subjects with intellectual property rights and related spiritual interests through legislation, and gives them legal binding protection.
Secondly, administrative protection refers to the administrative actions that the state administrative organs impose administrative penalties on the parties for some serious violations of intellectual property laws and authorize some intellectual property rights to the obligee. Third, judicial protection refers to the protection of intellectual property rights through judicial channels.
Fourth, the collective management organization protection of intellectual property rights means that the weaker intellectual property owners form an organization to safeguard their own interests and influence, and the organization will handle the related matters of intellectual property protection on their behalf.
Fifth, the self-relief of intellectual property rights holders or other interested parties. Intellectual property rights holders or other interested parties set up departments specializing in intellectual property law or management affairs, formulate intellectual property strategies, and determine a series of specific measures and means to protect intellectual property rights and avoid infringement by others.
Sixth, public opinion-oriented protection, through correct and reasonable public opinion-oriented intellectual property protection, create a good intellectual property protection atmosphere.
Legal basis:
patent law of the people's republic of china
Article 1 This Law is formulated for the purpose of protecting the legitimate rights and interests of patentees, encouraging inventions and creations, promoting the application of inventions and creations, improving innovation ability, and promoting scientific and technological progress and economic and social development.
Article 2 Inventions and creations mentioned in this Law refer to inventions, utility models and designs.
Invention refers to a new technical scheme proposed for a product, method or its improvement.
Utility model refers to a new practical technical scheme for the shape, structure or combination of products.
Appearance design refers to a new design that is aesthetically pleasing and suitable for industrial application, which is made on the shape, pattern or their combination of products and all or part of the combination of colors, shapes and patterns.
Article 12 Any unit or individual that exploits another person's patent shall conclude an exploitation license contract with the patentee and pay the patentee the royalties. The licensee has no right to allow any unit or individual other than those stipulated in the contract to exploit the patent.