Pricing method is a specific method adopted by enterprises to achieve their pricing goals.
Can be summarized as cost orientation,
Demand orientation and competition
There are three types of competitive orientation.
First, product pricing strategy
There are three main product pricing strategies:
Skimming pricing strategy is a high-profit pricing strategy,
Penetration pricing strategy is resistance.
Low price strategy and satisfactory pricing strategy are mid-range price strategies.
Second, the method of product pricing
Cost-oriented pricing method: determine the product price according to the product cost and profit target.
It is the most common and enterprise.
Common pricing methods.
There are mainly full cost pricing methods,
Variable cost pricing method and break-even point pricing method,
Pricing party
The law ignores price competition and customer demand.
Demand-oriented pricing method: according to the market demand for products,
Considering the factors of supply and demand, cost and so on,
of course
Product price.
There are mainly demand psychological pricing method,
Demand differential pricing method,
Determination of market price and regression pricing of market price
Law.
Competition-oriented pricing method:
In view of the price of competitors' similar products,
Combined with the development needs of the enterprise itself,
Executive product
A pricing method. There are mainly market-oriented pricing method and bidding pricing method.
Third, the factors that should be considered in product pricing
(a) is the quality of the product:
The core question to consider is,
What role does this product play in the product group of the enterprise?
Is it a mass product or
Is it a profitable product, an image product or a complementary product?
If it is a batch product,
Because of sales and market share,
Then it is not appropriate to set the admission fee at a high price.
Method or market pricing method, if it is a profitable product,
Need to bear the source of corporate profits, and the price is correspondingly high.
If skimming pricing method and profit cost pricing method are adopted, image products will undertake the promotion of corporate brand image, and the price will be higher.
You can also use skimming pricing method,
If only one supplementary product undertakes the mission of enriching enterprise products,
Then it can be considered that the market is very large.
Small, using different pricing methods. If the two are combined, it is necessary to comprehensively consider the price of cooked light and cooked heavy.