What is the relationship between the development of instant messaging and viral marketing?

1. What is the relationship between the development of instant messaging and viral marketing? Viral marketing is a common online marketing method, which is often used for website promotion and brand promotion. Viral marketing uses the principle of word-of-mouth communication among users. On the Internet, this "word-of-mouth communication" is more convenient and can spread like a virus, so viral marketing has become an efficient way of information dissemination. And because this kind of communication is spontaneous among users, it is almost a free online marketing means. In the era of continuous development of communication, viral marketing has also developed more conveniently and quickly because of the continuous improvement of information exchange means. 2. What effects have instant messaging tools brought to our work and life? Instant messaging software is software that realizes online chat and communication through instant messaging technology. Early instant messaging belongs to the patent of users of time-sharing operating system. With the popularity of personal computers and the Internet, instant messaging has become another channel for people to communicate.