The six categories of intangible assets are intellectual property, goodwill, licensing, software and technical knowledge, customer relationship and brand value. Intangible assets refer to intangible assets that have no specific physical form, usually intangible values owned by companies or individuals. The six common categories of intangible assets are as follows:
1. Intellectual property rights: including patents, trademarks, copyrights and patented technologies. Intellectual property rights are the exclusive rights to creations, such as inventions, literary and artistic works, which can be protected by legal means.
2. Goodwill: Goodwill is an intangible asset generated by a company's brand reputation, customer relationship, employee skills and management experience. It is usually formed in the process of enterprise merger, acquisition or brand building.
3. Licensing right: Licensing right refers to the right of an enterprise or individual to use other people's intangible assets under certain circumstances. For example, granting others permission to use trademarks, patents or copyrights.
4. Software and technical knowledge: Software and technical knowledge refer to software programs, IT systems, R&D technologies and specialized technical knowledge owned by enterprises. These assets are crucial to the competitiveness and operation of enterprises.
5. Customer relationship: Customer relationship is a good relationship established and maintained by an enterprise and its customers, including customer database, customer list and customer experience. These relationships can help enterprises increase sales and market share.
6. brand value: brand value represents the popularity, reputation and brand loyalty of an enterprise in the market. Building a brand requires long-term investment and market recognition, which is helpful to attract customers and maintain competitiveness.
Protection of intangible assets
Ensure the registration and protection of relevant intellectual property rights, including patents, trademarks and copyrights. Establish an effective intellectual property management system, monitor infringement, and take legal measures to safeguard their rights and interests. Establish appropriate confidentiality agreements and mechanisms to restrict access to and use of key business secrets and confidential information. Train employees to improve their awareness and sensitivity to confidentiality.
establish a strong brand image, including trademark protection, maintaining brand reputation and building brand loyalty. Monitor the market, find and deal with brand infringement in time. Ensure that appropriate licensing agreements and contracts are signed with third parties, and clarify the ownership and scope of use of intangible assets. Supervise the execution of the contract and take corresponding legal actions against the breach of the contract.
train employees to strengthen their understanding of the importance and methods of intangible assets protection. Employees are required to sign confidentiality agreements and non-competition agreements to prevent knowledge outflow and competition risks. Strengthen the security measures of technical systems and data to prevent unauthorized access, theft or destruction. Use encryption technology, back up data, and make a disaster recovery plan to deal with risks. Monitor the market regularly to find and deal with potential infringement. Take legal action in time to protect their intangible assets.