Internet thinking marketing is subversive marketing based on Internet thinking, which integrates subversive applications of brand marketing, network marketing and micro-marketing to achieve marketing effect.
Network marketing is the main battlefield of many enterprises, including Xiaomi of Lei Jun, which uses SNS on the network to interact with rice noodles. At the same time, Baidu search, classified websites, vertical websites, community marketing, self-media and so on. It is also a major position of Internet thinking marketing. Micro-marketing is a chain of Weibo, WeChat and QR code, which occupies the main marketing position of the mobile terminal.
Extended data
Business model designed according to mobile internet thinking. First, it must connect its end users (consumers) with each other. The goal is to make connections stronger and more connections. Through this connection, end users form a circle with each other.
Secondly, one's own circle must be connected with other circles. This kind of connection can further strengthen the connection strength of one's own circle and increase the number of connections on the premise of conforming to ecological laws. These circles can be interconnected to form a larger circle.
Finally, the larger circle is connected with other larger circles, forming a larger circle at the regional, national and even global levels. Here, the connections within the circle are benign and mutually beneficial; The connection between circles is also mutually beneficial, otherwise there would be no connection.
Baidu Encyclopedia-Mobile Internet Thinking
Baidu Encyclopedia-Internet Thinking