Since April this year, the Tmall platform has successively launched more than 20 new policies to lower the threshold for merchants to enter Tmall and Taobao, the two major e-commerce platforms, and at the same time exempt merchants from operating in Tmall and Taobao stores. cost.
The specific policies include: 4 steps to open a store with one click; a new "trial operation and settlement" method, which eliminates the brand evaluation process and allows for quick settlement; set up merchant operation centers in 20 cities to solve merchants' problems face-to-face Mao’s entry and operation issues; online Taobao merchant growth levels and free rights and interests center; opening a “No. 1 dedicated line” to solve problems for merchants one-on-one; Tmall merchants can apply for temporary payment deposits; simplifying sales platforms and marketing activities Price rules reduce price verification scenarios; the cooperation mechanism between Juhuasuan and merchants is improved, and requirements such as "limited purchase history and sales volume" are cancelled; new merchants join the "Taobao official group" to quickly find the docking assistant; Taobao directly adds new pits and Charging methods such as direct sales volume and equal-proportion settlement; launch of the "Rocket Growth Plan" for new merchants, providing one-to-one guidance for merchant growth; providing a special complaint portal to help merchants avoid "professional reporting" and launching services such as identifying and reminding malicious orders; Juhuasuan canceled "participation insurance" and "insured price insurance"; Tmall's warehousing services for major home appliances have been reduced, with some falling by more than 10%; Alibaba Inclusive Sports 2.0 will continue to be free forever; Taobao Education has launched official free e-commerce courses, which have been Learned 3 million times; "Return Freight Insurance" has been fully reduced, with a minimum of 1 cent per order; it helps merchants quickly collect money during the 618 period, and the early payment function is free; three treasures and one coupon (store treasure, single product treasure, matching treasure, Coupons) are free of charge; business consultants are free of charge; the payment service fee for goods and debit cards is reduced to 0.6%, and the service fee for debit card payment continues to be borne by Taobao and Tmall platforms, free for merchants; the establishment time and registration of merchants on Tmall are cancelled. Capital requirements, new merchants can also apply to settle in.
The above is the new policy for 2021 that Tmall has released so far.