? First of all, the method of distinguishing the authenticity of Qipai clothing is very different: the real plate is a short coat, which is more in line with the current fashion, and the fake plate is similar to the medium and long style, but it is straight. On this basis, there will be a huge gap between workmanship and fabrics.
Authentic SEVEN brand clothes all have the same patterns and decorative patterns, with exquisite embossments: they are composed of three parts, with buttons of Seven brand English logo SEVENWEAR, buttons with uniform micro-embossed grains and exquisite blooming flower patterns on the surface, and fake buttons are obviously different. What's more, the chest, neck and pockets are spliced together with different kinds of buttons. The buttons are rough in workmanship, with flat red characters and unknown red stripes. There are also some fake buttons with inexplicably rough dragon patterns on them, which are fashionable coats. Authentic and exquisite dragon buttons are generally matched with Chinese styles such as Tang suit, which is extremely uncoordinated as a whole. The same goods, different buttons, are actually fake.
The stripe on the upper part of the left pocket indicates that the genuine product is similar to the overall color of the clothes: some fakes are patched together in different colors, and the overall feeling is abrupt and disproportionate.
Inside, the real goods are glossy and Jet Li in various shapes: at present, there are three versions of fakes: one is solid color without patterns, the other is solid color plaid, and the other is floral cloth.
Identification method of true and false flag brand clothing sales channels: Flag brand products are only sold in flag brand stores and monopoly halls, and any other products sold in non-flag brand stores are counterfeit flag brand products.
Product anti-counterfeiting identification: Because of the particularity of clothing, it is difficult to identify the authenticity from the real thing, so some companies use special two-dimensional code anti-counterfeiting and special electronic scanning gun to identify the authenticity. If necessary, you can contact relevant companies or provincial agents. The anti-counterfeiting code is located at the lower part of the clothing washing sign, and the leather products are located at the lower part of the tag.
Brand Concept of Qipai Men's Wear Qipai Group has always adhered to the production policy of "being meticulous, meticulous and striving for perfection" and advocated the enterprise spirit of "being pragmatic, innovative and harmonious". For three consecutive years, it has been rated as one of the top 500 most valuable brands in China by the World Economic Forum and the World Brand Lab, with a brand value as high as 5.026 billion yuan.
The products of seven brands are famous for their fashionable style, classic style and exquisite workmanship, and have become the fashion focus of successful men. Qipai series products have successively won the honors of Fujian famous trademark, Fujian famous brand products, China Fashion Expo gold medal, the only suit designated by the sports delegation of the 13th Asian Games of the Chinese Olympic Committee, the only clothing designated by the sports delegation of China, one of the top ten brands in China, one of the most popular menswear brands in China, national stable and qualified products, China famous trademark, China famous brand products and national inspection-free products. In 200 1 year, the enterprise ranks among the top 500 private enterprises in China. In 2000, it was identified by the Ministry of Public Security as 1999, a designated manufacturer of soft epaulettes for people's police clothes and police uniforms. The company is one of the 100 key enterprises (groups) in Fujian Province, the first AAA credit enterprise in Fujian Province, and one of the top ten enterprises in the national textile industry. For eight consecutive years, it has been rated as a "contract-abiding and trustworthy" unit by Fujian Provincial Administration for Industry and Commerce.
Jet Li, an international superstar, is the brand image spokesperson of the flag brand, and "Chinese stand-up collar" and "rhinoceros pleated pants" are two patented products of the flag brand. At present, the flag brand series products have more than 2,600 specialty stores in 3/kloc-0 provinces and cities (autonomous regions) nationwide.
Seven brands men's wear brand honor Seven brand series products have successively won: Fujian famous trademark, Fujian famous brand products, the only designated clothing of the sports delegation of the 13th Asian Games of the Chinese Olympic Committee, the only designated clothing of China Sports, the only designated clothing of the China delegation of the 9th World Gymnastics Championships and the 12th World Swimming Championships, and the only designated men's wear of the China Men's Professional Basketball League. Chinese basketball association officially designated the only men's wear, the flag-raising dress for the 2008 Beijing Olympic Games, the top ten excellent brands of China clothing, the well-known trademark of China, and the national inspection-free products of China famous brand products.
Qipai Group 200 1 Top 500 Private Enterprises in China. In 2000, it was designated by the Ministry of Public Security as 1999 designated production enterprise of people's police uniforms and soft epaulettes for police uniforms. The company is a AAA-level credit enterprise in Fujian Province, the first best credit enterprise in Fujian Province, and has been rated as a contract-abiding and trustworthy unit by Fujian Administration for Industry and Commerce for two consecutive years. At the same time, in 2007, it was rated as the dominant enterprise in China garment industry by China Garment Association and the top ten brand culture enterprises in China by China Textile Industry Association. In 2009, it was appraised by the World Brand Lab, and its brand value was 8,066,543.8 million yuan, ranking among the best in China textile and garment industry.
Fujian Qipai Group Co., Ltd., founded in 1979, is a comprehensive group company integrating garment research and development, manufacturing and sales. After 30 years' efforts, the company's net assets are 860 million yuan, the company covers an area of 235 mu, with a building area of 220,000 square meters and more than 4,000 employees. It has world-class clothing production equipment and technology, and has set up more than 3,000 specialty stores in 3/kloc-0 provinces and cities (autonomous regions) nationwide. And for nine years in a row, the sales revenue and total profit of products rank among the top ten in the national clothing industry.
Qipai Group has always insisted? Pragmatic innovation, harmonious innovation? Business philosophy, advocacy? Establish China fashion, build a first-class enterprise and build a world-famous brand? Brand strategy, reading seven cards? Shoubi world men's wear? Brand image.
Qipai Group was one of the top 500 private enterprises in China in 200 1 year, and was rated as the leading enterprise in China garment industry and the top ten brand culture enterprises in China textile industry. Seven brand series products have won many awards, such as China Top Ten Excellent Clothing Brands, China Well-known Trademarks, China Famous Brand Products and National Inspection-free Products. In 2009, according to the evaluation of the World Brand Lab, the brand of Qipai was valued at 8,065.438 million yuan, ranking among the top brands in China textile and garment industry.
In the future, Qipai Group will be in? China Heart, China Love, China Creation? Under the guidance of the core concept, uphold? Establish China fashion, build a first-class enterprise and wear a world famous brand? The grand strategic goal of Qipai Group is to build R&D bases in eight cities at home and abroad, build a new national logistics storage center, establish China Fashion Industrial Park, deepen the domestic high-end clothing consumption market, and then enter the international market. At the same time, Qipai Group will rely on superior clothing resources for multi-brand operation, set foot in social facilities, banking, financial insurance and other fields, and gradually improve its strategic layout.
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