AR and VR technology giants are seizing tickets for the "virtual world". However, since the first year of AR/VR, that is, 2015, to the present, the industry has never made a breakthrough in the connection between the virtual world and the real world. Appear.
Just like this, the VR and AR market has huge untapped development potential, and the weight of the commercial market is expected to grow significantly. It can be said that the entrance to the future world is here. In terms of the VR market, Tractica predicts that by 2025, the global market size of the VR industry will soar from US$1 billion in 2018 to US$12.6 billion. This is mainly due to the launch of consumer-oriented VR by technology giants such as Facebook, HTC, and Samsung. Headset. In the AR market, ResearchAndMarkets predicts that the AR market value will grow from US$11.14 billion in 2018 to US$60.55 billion in 2023, and Microsoft's HoloLens is considered the leader in the industry. There are too many players who want to get a piece of the cake. Although technology giants such as Apple have not yet launched complete AR products, the importance of AR in its strategic layout can already be seen from many news and revelations. And the one who is interested in this big cake is Huawei, a technology giant from China.
The official website of Huawei 2019 Developer Conference confirmed: Huawei will release a new "digital reality" black technology based on the integration of virtual and real at this developer conference, bringing consumers a new interactive experience and visual experience. How will Huawei’s black technology predict and build the future world? What big moves will Huawei make in the field of virtual reality?
All "qualitative" breakthroughs come from keeping a low profile in the early stage. Huawei wants to realize the leapfrog development of virtual reality. What steps does it take to pave the way for AR and VR?
On April 17, 2016, Huawei launched its first VR glasses at the P9 launch conference. The price was 599 yuan, which was significantly higher than similar products from domestic competitors in the same period. It was full of confidence. Since then, Huawei VR glasses have continued to innovate. In 2018, Huawei once again laid out the VR market, launching the high-end and elegant HUAWEI VR 2, which supports mobile phone and computer screen projection, IMAX support, 3K resolution, black and white color matching..., and the pricing has gone up. It’s 1999 yuan.
VR development not only requires hardware support, but also requires rich content ecology and multi-scenario application exploration. Huawei VR 2 has continuously enriched resources in the Huawei VR video zone; in addition, Huawei has launched HUAWEI VR to developers, a one-stop content development and upload platform that directly provides content to consumers by integrating the HUAWEI VR SDK.
AR application scenarios are richer than VR. AR has not only produced commercial value that cannot be ignored in the consumer field, such as AR fitting, AR fitting, AR trial driving, etc., it can also exert greater potential on the To B side. The IDC report points out that by 2024, 55% of Chinese consumers will Medium-sized enterprises will deploy AR hardware for some employees, with the key driver being to improve work efficiency.
Huawei currently does not have a layout for AR glasses, which is very special. Although netizens exposed Huawei's "eyeglass frame" patent newly announced in the WIPO (World Intellectual Property Organization) database on February 7, 2019, rumors spread. As can be seen in the picture, this AR glasses integrates a smart watch as the computing core.
What level of AR potential does Huawei value? Entering the world of the Internet of Things, glasses are a bit clumsy and not the most practical choice. AR devices must compete with mobile phones, tablets and other devices that are inseparable from people's daily lives. Huawei attaches great importance to the development direction of mobile phone AR.
2017 is the first year of mobile AR. Facebook released Facebook AR Studio at the F8 Developer Conference in April; in June, Apple released ARKit; in August, Google released ARCore. Li Tengyue, vice president of Huawei's AR/VR product line, said at the 2018 Huawei Terminal Global Partner and Developer Conference: Huawei's AR/VR strategy is mobile-centric, adheres to device-cloud collaboration, and E2E vertically builds differentiated competitiveness. . As a result, Huawei officially released AR Engine 1.0.
Huawei AR Engine is a platform for building augmented reality applications on Android. It provides basic AR capabilities by vertically integrating AR core algorithms and HiSilicon Kirin chips. It currently provides motion tracking, plane detection, and lighting. Estimation and hit detection, gesture recognition and knuckle tracking, human posture recognition and skeleton tracking, currently support Huawei's latest mid-to-high-end mobile phones. The AR experiences currently implemented in Huawei's flagship mobile phones include: AR image recognition to query food calories, AR translation, and scanning 3D modeling (realizing AR gesture games, 3D emoticons, etc.).
But judging from the "official announcement" released by Black Technology this time, Huawei is by no means just satisfied with the above "small-scale" equipment revolution or functional updates of AR and VR. Coupled with Huawei's absolute global leadership in 5G, it is bound to have a fissile impact on the connection between the virtual world and the real world. Current AR and VR can only glimpse a small part of the mirror world. These virtual fragments will eventually be combined piece by piece to form a new digital world parallel to the real world.
Judging from Huawei’s layout and advantages in AR and VR, this day should not be too far away.