What is Nintendo? Great gods, help
"Nintendo" originated from the idiom "Man proposes, God disposes". In the 198s, President Yamauchi Pu changed his main business from playing cards to computer game machines. In the 197s, atari, USA, started a high-tech computer game industry. Coincidentally, Nintendo, a Japanese company specializing in computer games, caused an uproar when it put its home computer game machine (FC) on the market in the early 198s. This small Japanese company, with less than 1, employees, has simply left behind the well-known international famous big companies such as Panasonic, Hitachi, Toshiba and Sony-in 1993, the per capita profit was 8, US dollars; In 1994, the company's pre-tax profit ranked second among all Japanese listed companies, second only to Toyota, the overlord of the automobile industry. "Nintendo" has been making and selling gambling equipment such as poker for a long time, and it lingered for more than a hundred years in the course of its difficult trip. It was only when it reached the hands of Yamauchi Pu that he risked huge sums of money and positioned his main business as a computer game machine. Yamauchi Pu "bet" on the game industry, facing the harsh reality: at that time, Japan was facing an oil crisis and its economy continued to slump for three years; American gamers are also getting tired of old-fashioned programs, and the sales of game consoles have fallen to an all-time low. However, from the temporary recession of the market, the discerning Yamauchi Pu saw the development prospect of cheap home game consoles. In order to attract customers, other manufacturers announced that their game consoles can not only play games, but also have learning functions, which can help children learn, calculate and type; Yamauchi Pu did the opposite, publicly claiming that the only function of Nintendo FC game machine is to play games. Removing multiple functions is the secret weapon that Nintendo FC game consoles can win at a low price. However, it is two young gamers who really bring development opportunities to Nintendo. One is a native of Japan, and the other is far away from the former Soviet Union. Japanese youth Shigeru Miyamoto, a painter, loves cartoons and movies, but he is only a "half-scoop" in computer technology. He stayed in Nintendo for three years and achieved nothing. He was sent to the engineering department by Yamauchi Pu to help design games. The first fairy tale game designed by Shigeru Miyamoto was called "Donkey King Kong", and the hero was a stupid carpenter with a big nose. The second game made Shigeru Miyamoto's life shine brilliantly. When he finished writing the script of the game, he never thought that the hero "Mario" would later become famous all over the world and break into thousands of households. "Mario" took "Super Mario Brothers" as the official name of the software, followed FC game consoles to America, and immediately became the most popular computer game in history. From 1985 to 1991, a * * * launched eight generations, with a sales volume of 7 million sets. "Mario" later became the center of many American movies, TV shows and comic books, which made American children spend more time on Nintendo consoles than watching TV. "Super Mario" and the more than 1 kinds of Nintendo computer game program cards that followed it simply turned the American entertainment industry upside down, and some people repeatedly exclaimed that Nintendo brought Japan's "cultural aggression." When Nintendo set fire to "Super Mario" all over the world, a young man in the former Soviet Union, Pachinov, was also fascinated by computer games. Pachinov accidentally read an intelligence test book written by an American mathematician. There is a jigsaw puzzle that requires readers to select some irregular blocks and piece them together into squares, so as to test the geometric thinking ability of the subjects. There are thousands of arrangements of geometric figures, and Pachinov thinks it is best to use computers to help realize them. After repeated thinking, he designed a computer-based jigsaw puzzle: four different shapes of tiles fell randomly from the top of the screen in turn, and the player had to fill the gap with them before they fell to the bottom. The game seems very simple, with little innovation in technology, but it has strong appeal. Pachinov named his "invention" Tetris, which stands for "four" in Greek-this is the embryonic form of Tetris which will sweep the world in the future. Before the disintegration, the Soviets didn't have much sense of goods. Inadvertently, Pachinov's "box" quietly spread all over the country and spread across national borders. At this time, Nintendo just launched the handheld GB computer game machine-"GameBoy", and Tetris is naturally the best partner of GB computer game machine. Without hesitation, Yamauchi sent the strongest negotiator to Moscow to buy the patent right from Pachinov's research institute. Tetris accompanied Nintendo to another expedition, and not only the United States and Japan, but also China's computer game console market was knocked open. Since then, Nintendo has dominated the global computer game industry for more than 1 years. Nintendo was founded on September 23, 1889. At first, it was a small company founded by Fusajiro Yamauchi, specializing in making a kind of Japanese hand-made cards called hanazaka. In 1963, it was officially renamed Nintendo Co., Ltd., and Nintendo once developed various businesses, such as hotels and video game companies. In addition, Nintendo also owns the Seattle Mariners of Major League Baseball. Business gradually turned to electronic products, and then developed the influential Famicom Nintendo game console, which quickly became the world's largest video game company. Later, the advent of Super Famicom, N64, GameCube, Wii and other consoles strengthened Nintendo's position in the video game industry until today. Nintendo is the longest-lived video game platform company in history, the most influential and famous game platform manufacturer, and the leader of portable game platform. They developed in Japan in 1983, and later in different regions, such as North America in 1985 and the European Development Division in 1986. Nintendo Co., Ltd. is headquartered in Kyoto, Japan. Today, Nintendo has sold more than 2 billion copies of game software all over the world, created many famous figures in game history, such as Mario and Donkey Kong, and created the most classic games in game history, such as The Legend of Zelda and Pokémon. Nintendo produces and sells home game consoles and game software, including Nintendo GameCube and Game Boy series, the best-selling game consoles in the world. Nintendo of America Inc, a wholly-owned subsidiary of Nintendo, is located in Redmond, Washington, and is the operation center of Nintendo in America and Europe. About 4% of American families own Nintendo's home game consoles. Company information Company name: Nintendo Co., Ltd. was founded in 1889, and was officially renamed as Nintendo Co., Ltd. in 1963. Company address: 11-1, Takamachi, Shangniao, Shinan District, Kyoto.