HiTea recently launched an "enlarged version" of Yakult, but it has not been accused of infringement. This is because this Yakult is jointly produced by Heytea and Yakult, so naturally it will not be accused of infringement! Yakult I believe everyone knows that Yakult’s sales have not been as good as before in recent years because there are many competitors, such as Youyi C, etc., which have carved up a large part of the market share. Therefore, Yakult also wants to find another way out.
HiTea is a well-known brand in the milk tea industry. Everyone knows about it, but HiTea also has many competitors, such as "Nayuki's Tea" and "700CC". ?Wait a minute, there are too many brands of milk tea. This time, Heytea and 700CC jointly produced a huge version of Yakult. It can be said to be unexpected, but it is also reasonable. Let’s take a look at its appearance first. The shape of the bottle is the same as Yakult, but the size is different. The style of the bottle follows the style of Heytea and has the characteristics of both companies.
And Heytea’s Yakult is not all Yakult. It has added a lot of ingredients, using oolong tea as a base, adding some fresh fruit pulp, and adding Yakult. Not to mention how delicious it is. Many girls are die-hard fans of Heytea. In addition to the delicious taste, the bottle is also very beautiful. After drinking, you can store the bottle and put it at home or use it to drink water.
In the past few years, milk tea has become the favorite of young people. Many young people are addicted to milk tea. Milk tea is so popular. I think the marketing method of Heytea and Yakult joining forces is very clever. Other milk tea brands can also learn from this sales method. With Heytea's appeal in the milk tea world and Yakult's influence in the lactic acid bacteria world, I think It’s hard not to succeed!