1. OSRAM OSRAM is one of the two largest light source manufacturers in the world, headquartered in Munich, Germany, with R&D and manufacturing base in Malaysia, and is a wholly-owned subsidiary of Siemens. In fiscal year 2007 (as of September 30, 2007), Osram's global sales reached 4.7 billion euros. Osram has customers in nearly 150 countries and regions around the world. With innovative lighting technology and solutions, OSRAM continuously develops new fields of artificial light sources, and its products are widely used in public places, offices, factories, homes and automobile lighting fields. Osram has a number of world-leading patents, and many world-renowned projects have chosen Osram lighting products and solutions. From Taipei 10 1 Tower, the tallest building in the world, to the luxurious Dubai Yacht Hotel; From Sydney Olympic Stadium in 2000 to Allianz Stadium in Munich in 2006; From the solemn Tiananmen Square in Beijing to the Swedish Malm? Rotating Building, which is a classic modern building, OSRAM's lighting products shine in it. Osram has three production bases and a research and development center in China, and the total number of employees in China is close to 8,000. Osram (China) Lighting Co., Ltd. was established in 1995, with about 3,500 employees and nearly 40 sales offices in China. OSRAM China has become the strength center of OSRAM in the Asia-Pacific region and plays an important role in OSRAM's global strategy. Osram has more than 5,000 kinds of lighting products, which can fully meet people's needs in work, life and special fields. Its product range includes: fluorescent lamp, compact fluorescent lamp, high intensity gas discharge lamp, halogen lamp, automobile lamp, motorcycle lamp, special light source, electronic ballast and light emitting diode. Advanced electronic management system and perfect logistics distribution network have realized the desire of OSRAM products to serve thousands of households in China. Technical advantages 1. Facet of silicon carbide substrate; 2. It has a leading edge in fluorescent materials for white LED; 3.zz positive power packaging technology and lamp technology. In 2008-2009, OSRAM reached 4.624 billion euros in 2008, a decrease of 65,438+0% compared with 2007. Among them, general lighting accounts for 565,438+0% of the total revenue, automobile lighting accounts for 65,438+06%, display lighting accounts for 4%, and other semiconductor and optical equipment accounts for 29%. Osram's financial expenditure was 386 million euros in 2008 and 284 million euros in 2007. Osram is also optimistic about the development prospect of LED, and firmly believes that LED will occupy at least 65,438+0/3 of the general lighting market by 2020. In terms of technology, the company reinvested 5.8% of its revenue in R&D, of which the proportion of reinvested R&D by OSRAM Optoelectronic Semiconductor was as high as 15. 1%. In 2008, OSRAM continued to focus on front-end and high-end lighting applications, such as architectural lighting design, landscape lighting and small/hand-held lamps with novel operation. The company has also increased the research and development of organic light-emitting diodes, especially in the field of lighting applications, and at the same time vigorously developed off-grid lighting and the most advantageous energy-saving and environmental protection lighting system. Companies in Africa, India and other countries and regions to promote the corresponding technology and products. At the same time, like Cree, OSRAM has increased its dependence on the Asia-Pacific market. In 2008, the European and American markets provided 77% of the sales revenue for OSRAM, and the Asia-Pacific region provided 65,438+08%. Since the company set up its second R&D and production center in Malaysia in 2007, OSRAM has set up its Asia-Pacific headquarters in Hong Kong, focusing on developing China and Indian markets. When the world economy, especially the automobile industry, is declining, the leader of the automobile lighting industry has been greatly affected. For the depression of the automobile industry, Osram believes that recovery is a matter of time, and efficient and high-quality automobile lighting systems are irreplaceable. The company indicated that it will control the measures to reduce the use cost and pay more attention to the technology and market-oriented strategy with more long-term benefits. CREE is a leading innovator and semiconductor manufacturer in the market, which has significantly improved the energy efficiency of solid-state lighting, power supply and communication products to enhance their value. The key to Cree's market advantage comes from the company's unique material expertise in silicon carbide (SiC) and gallium nitride (GaN) manufacturing chips and complete sets of devices. These chips and complete sets of devices can use more power in a small space, and at the same time, compared with other existing technologies, materials and products emit less heat. Corey uses energy regression solutions for a variety of purposes, including brighter and adjustable LED lighting, brighter backlight display, optimal power management of high-current switching power supply and variable-speed motor, and more effective wireless infrastructure for data and voice communication. Cree's customers range from innovative lighting manufacturers to federal agencies related to national defense. Cree's product line includes blue and green LED chips, lighting LEDs, backlight LEDs and LEDs used for power switching equipment, radio frequency equipment and radio equipment. Technical advantages 1. SiC-based Group III nitride epitaxy and chip-level packaging technology; 2. High-power chips and packaging technology. Enterprise status in 2008-2009 In 2008, the annual revenue of Ke Rui Company increased by 25%, reaching 493 million US dollars, of which the sales revenue of LED products was 4,654,380,500 US dollars, accounting for 84% of the total revenue. The acquisition of INTRINSIC and COTCO and the investment in marketing increased the sales management expenses by 44% compared with 2007. Due to the hidden asset depreciation caused by the merger of the two companies, the corresponding expenses in the financial statements have increased by more than three times compared with 2007. Cree attributed its performance growth to the strategic points it formulated and implemented: XLamp LED sales increased by 65,438+040% compared with 2007, successfully acquired LLF and Huagang, achieved the expected revenue target, doubled spare parts sales through distribution channels, and greatly reduced production costs through Asian expansion, mainly including transferring XLamp production to China. By increasing technical investment, we have obtained the best R&D report results in the industry-161lumen white light power LED per watt, and Ke Rui has expanded the application scope of the products. In 2008, Cree designed and installed lighting systems for American campuses and main streets, which focused on saving energy and reducing maintenance costs, laying the foundation for the future development of indoor and outdoor general lighting market. Its sponsored and participated lighting projects include: LED city, LED workplace and LED university. The development of general lighting applications and the increase in sales of power supply and RF products offset the decline in sales of LED chips and high-brightness LED components due to the decrease in consumer demand for mobile phones and automotive applications. In addition, Kerui also signed a patent licensing agreement with Mitsubishi Chemical Co., Ltd., granting it the exclusive authorization to produce and sell independent GaN substrates. Cree collects the sales deposit and patent fee of GaN substrate specified in the agreement. Reached an agreement with BridgeLux company on patent infringement litigation. According to another supply agreement reached later, Cree will become an important supplier of BridgeLux.
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