Xtep is committed to the production of professional sporting goods, but also adheres to the unique positioning of "sports fashion" and provides consumers with sporting goods with both personality and cost performance through differentiated marketing strategies of sports and entertainment.
On the road of sports fashion, Xtep has been constantly looking for more new cultural expressions and creating more opportunities for nutritious cultural resources to contact the public.
From the cross-border cooperation with fashion designers and XX series, to the joint series with Smiling Face, Batman and Transformers, as well as the joint running series of Holland House and the joint series of boxing champion Ali launched on 20 19, all these show that Xtep is gradually integrating brand culture into the lives of young people.
Corporate culture:
Values: hard work, innovation, and honesty win.
Corporate vision: Build the first brand of global sports fashion and become a respected national brand operator.
Corporate mission: to make sports different.