Benefits of registered trademarks:
1, which is convenient for consumers to identify brands and lay the foundation for creating famous brands;
2. The trademark registration certificate is the certificate that the goods are allowed to enter the mall for sale;
3. Improve product awareness and establish brand image;
The trademark registrant enjoys the exclusive right to use the trademark and is protected by law. Others dare not copy, or they can be sued for infringement and get financial compensation. On the contrary, if others register first, they will inevitably lose their carefully planned and painstakingly managed market.
5. Prepare for applying for well-known trademarks;
6, help to open the international market;
7. A trademark is an intangible asset whose price can be assessed and its value can be realized through transfer, license or pledge.
8. Enhance customers' understanding of products or services;
9, trademark is a necessary condition for quality inspection, health inspection, bar code, etc.
10. Once registered, 10 is valid and can be extended indefinitely.
Benefits of applying for a patent
1) determine the ownership relationship of the right of invention and creation through legal procedures, so as to effectively protect the achievements of invention and creation and monopolize the market in exchange for maximizing benefits;
2) In order to take the initiative in the market competition, ensure the safety of our own production and sales, and prevent our opponents from suing us for infringement (suffering high economic compensation, forcing us to stop production and sales);
3) The state has certain supporting policies for patent application (such as patent incentive policy promulgated by the government and high-tech enterprise policy, etc.). ), and will give some policy and economic help.
4) The patent right is protected by the national patent law, and no unit or individual may use it (sue others for patent infringement and claim compensation) without the consent of the patentee.
5) Apply for a patent for one's invention and creation in time, so that one's invention and creation are protected by national laws, and others are prevented from imitating the new technologies and products developed by this enterprise (it constitutes a technical barrier, and others must obtain the consent of the patentee if they want to develop similar technologies or products).
6) If you don't apply for a patent for your invention and creation in time, others will file a patent application for your labor, and in turn, you will be sued for patent infringement by the court or the patent management authority.
7) It can promote the upgrading of products, improve the technical content of products, improve the quality of products, reduce costs, and make the products of enterprises invincible in the market competition.
8) If an enterprise owns a number of patents, it is a manifestation of its strong strength, an intangible asset and intangible publicity (enterprises with independent intellectual property rights are not only powerful enterprises that consumers are eager for, but also the main target groups supported by various government policies). 2 1 century is the era of knowledge economy, and the competition in the future world is the competition of intellectual property rights.
9) Patented technology can be sold (transferred) as a commodity, which has more legal and economic benefits than simple technology transfer, thus realizing its economic value.
10) patent publicity effect is good.
1 1) to avoid the embarrassment of removing the exhibits at the exhibition.
12) patents not only have the above functions, but also have a certain number of patents as important indicators in the listing and other audits of enterprises, such as the qualification audit of high-tech enterprises, the acceptance and evaluation of scientific and technological projects, etc. Patents are also a bridge for the marketization of scientific research achievements. In short, patents can be used as a shield to protect their own technology and products; It can also be used as a spear to attack opponents' aggression. Making full use of the function of patent will greatly promote the production and operation of enterprises.
Benefits of copyright registration:
1. As an important basis for tax reduction and exemption, the Notice of State Taxation Administration of The People's Republic of China of the Ministry of Finance on Tax Issues Concerning the Implementation of the Decisions of the Central Committee and the State Council on Strengthening Technological Innovation, Developing Hi-tech and Realizing Industrialization stipulates: "Computer software registered by the National Copyright Administration and transferring its copyright and ownership at the time of sale shall be subject to business tax, but not to value-added tax."
2. As the basis of key legal protection, Article 32 of the Notice of the State Council on Printing and Distributing Several Policies to Encourage the Development of Software Industry and Integrated Circuit Industry stipulates: "The copyright administrative department of the State Council shall standardize and strengthen the software copyright registration system, encourage the software copyright registration, and give priority to the registered software in accordance with national laws." For example, when the software copyright is infringed, the judicial organ can directly take the software copyright registration certificate as strong evidence without examination; In addition, it is also the law enforcement basis for the National Copyright Administration to punish software copyright infringement.
3. As a technical contribution, the Provisions on Several Issues Concerning the Contribution of High-tech Achievements to Shares stipulates that "computer software can be used as a high-tech contribution to shares, and the pricing ratio can break through the limit of 20% in the Company Law and reach 35%". Even some local governments stipulate that "software technology 100% can be used as capital contribution", but they all require software copyright registration first.
4. As the basis for applying for scientific and technological achievements, Article 8 of the Notice of the Ministry of Science and Technology on Printing and Distributing the Measures for the Registration of Scientific and Technological Achievements stipulates: "To apply for the registration of scientific and technological achievements, the registration form of scientific and technological achievements and the following materials shall be submitted: (1) Applied technological achievements: relevant evaluation certificates (appraisal certificates or appraisal reports, acceptance reports of scientific and technological projects, industry access certificates, new product certificates, etc.). ) and development reports; Or intellectual property certificate (patent certificate, plant variety right certificate, software registration certificate, etc.). ) and user certificates ". The software registration certificate here refers to the software copyright registration certificate and the software product registration certificate, and other ministries and commissions have similar provisions.
5. The tangible benefits after the bankruptcy of an enterprise are regarded as "intangible assets" by law. When an enterprise goes bankrupt, intangible assets (copyright) can obtain tangible funds through transfer and auction.
6. At present, the software copyright can be used as the pledge of the bank to apply for a pledge loan in the bank.
7, in order to safeguard the legitimate rights and interests of the author or other copyright owners, users of works, help solve copyright disputes caused by copyright ownership, and provide preliminary evidence for solving copyright disputes;
8. It is conducive to the licensing and transfer of works and software, and to the dissemination and realization of economic value of works and software;
9, the embodiment of personal self-worth, the performance of enterprise innovation strength;