Among the many new car-making forces, Weilai's car owners have the highest loyalty. On various social platforms, we can see that many Weilai car owners advertise for Weilai cars for free, and users are very sticky. So what kind of magic does Weilai have, and why can it make car owners so loyal?
First of all, the most important factor is Weilai's attitude towards users and after-sales service. It is undeniable that there are still many problems in details of Weilai Automobile, but its after-sales service has achieved the ultimate. In order to provide users with a space to share experiences and grow together, Weilai has built NIO all over the country. House。 In addition, Weilai users can also enjoy many privileges, such as picking up the car at home, free scooter, free driving, illegal handling and other services, covering all aspects of the car, and committed to giving users the most intimate and convenient driving experience.
Secondly, Weilai's brand positioning and marketing methods are also very clever. In the early days of its establishment, Weilai positioned itself as a brand of high-end new energy vehicles, and its models are relatively strong in appearance and performance. Moreover, in order to establish an advanced brand image, Weilai spent a lot of money on research and development of high-end cutting-edge technologies and obtained tens of thousands of patents. In addition, Weilai's overall design style is more focused on young sports, with a wider range of users and higher user loyalty.
finally, in addition to its brand positioning and after-sales service, the quality and product strength of Weilai automobile itself are also very important. At present, Weilai's ES6 and ES8, which are selling well, and Weilai's EC6 and EP9, which are about to be sold, have very good product competitiveness. The highly scientific design, powerful intelligent software and keen handling performance can bring users a perfect driving experience, even higher than Tesla's models.
to sum up, the reason why Weilai car owners are so "loyal" has something to do with Weilai's high-end clear brand positioning, perfect after-sales service and strong product strength, which also makes us full of confidence in domestic independent brands of new energy. With the rapid growth of China's new energy automobile industry, it has become a fact that domestic brands have built world-class quality cars.
This article was originally written by a car observer. If there is plagiarism, legal responsibility will be investigated according to law.
(operator: Bo Yang)
This article comes from the author of Chejia, car home, and does not represent car home's standpoint.