Where is Nivea made? Ask god for help
Introduction of Nivea Company in Germany: Beiersdorf A G (BDF for short)1882 was established in Hamburg, Germany, and is committed to research and development, production and sales of high-quality brand products such as skin care products, band-aids and adhesive tapes. The enterprise is divided into three parts: cosmetics division (62%), industrial adhesive tape TESA division (17%) and medical supplies division (2 1%). There are nearly 20,000 employees. Marketing in 100 countries. For more than 100 years, the company's business philosophy of "research, innovation and pursuit of high quality" has laid a solid foundation for the company's research and development. The patented water-in-oil Nivea Moisturizer, which was born in191,is the beginning of the company's research and development in the cosmetics division. Today, at ——BDF PGU Research Center, the most authoritative skin and medical research center in the world, 100 doctors are developing natural and efficient products, and the results make Nivea the largest skin care brand in the world. Its brand image-"Nivea can give the gentlest care to the skin" has been deeply rooted in the hearts of the people. In Europe, "Nivea" has become synonymous with skin care. Nivea products have been ranked first in the European market in body care, facial care, sunscreen, lip care, personal cleaning, men's skin care and other categories. In the latest 100 list of the world's most valuable brands published by Businessweek magazine in August, 2003, Nivea brand ranked 92nd, and its brand value increased by 8%. 1On June 8, 994, Nivea (Shanghai) Co., Ltd. Nivea (Shanghai) Co., Ltd. was established. At that time, she was a joint venture between German Beiersdorf Company and Shanghai finis Industry and Trade Company (a subsidiary of Shanghai Phoenix Daily Chemical Co., Ltd.). In February, 20001,Nivea (Shanghai) Co., Ltd. became a wholly-owned subsidiary of Beiersdorf Company in Germany. Nivea's history in China can be traced back to 1930. At that time, Nivea Blue Tank Moisturizing Cream (translated as "Nivea" at that time) entered the China market and spread all over the major pharmacies and department stores in Shanghai, Tianjin, Beijing, Hankou, Guangzhou and other places. It became a skin care product suitable for all ages and enjoyed a high reputation, thus winning a large number of loyal consumers. In 1980s, China reopened to the outside world, and Nivea became the first international skin care brand to return to China. Nivea (Shanghai) Co., Ltd., founded in 1994, has introduced a series of products from the German headquarters, each of which incorporates the century-old skin care experience and technology of BDF. In order to ensure the quality, we basically use imported raw materials, hoping to introduce high-quality Nivea skin care products to domestic consumers. In just ten years, the company's achievements in the China market are obvious to all: more than 60 kinds of products; There are more than 90 salespeople at all levels, and more than 700 saleswomen in counters, supermarkets and stores. Products have entered major department stores, supermarkets, hypermarkets, warehouse-type mass stores, personal care stores and convenience stores in more than 60 cities; Annual sales increase at an average rate of 30% every year; Shanghai, Beijing and other places have ranked first/second in the market share of body care, sunscreen, toner and lip balm products. Its good image as a credible and high-quality international brand has also been recognized by consumers. The company website was established on June 5438+ 10, 2002, and has become a new professional platform for Nivea to provide information and services to consumers. The company's successful performance is attributed to the company's consistent business philosophy: pursuing steady and healthy development; Establish an efficient and professional team; Managing companies with numbers; Get rid of the weeds and keep the seeds, and pursue Excellence. Nivea (Shanghai) Co., Ltd. is committed to creating a perfect quality of life, making Nivea a well-known leading brand in China and creating a bright career future. Brand Introduction Nivea, a global skin care expert from Europe, officially returned to the China market on 1994. With the good brands accumulated in China since the 1920s and adhering to the scientific and rigorous enterprise spirit of German Beiersdorf Co., Ltd., Nivea has become a skin care brand that most women are willing to get close to and accompany in just eight years. Nivea's history began with the breakthrough discovery of the first water-in-oil emulsifier Eucerit, which made it possible to manufacture this type of stable emulsion for the first time. In the year of 19 1 1, Oskar Troplowitz, the owner of Beiersdorf, worked closely with Isaac, a chemist, and PaulUnna, a dermatologist. On the basis of this emulsion, we began to develop moisturizing cream. In February, the world's first long-lasting moisturizer came out. It originated from Latin' nivus', which means' Snow White'. Tropowitz named this moisturizing cream NIVEA, which is Nivea. The first can has a rich design. At the same time, it also conforms to the mainstream concept of people's view of women-exquisite, fragrant and feminine. In the 1930s, Nivea strengthened its concept as an outdoor entertainment skin cream, and Beiersdorf introduced a special tanning cream, which was quickly approved for its skin care and tanning effects. Beiersdorf provides consumers with the weather conditions in the next two weeks through Nivea weather calendar. These weather forecasts show weather trends in the form of charts, which are well received by the public and help Nivea become a skin cream suitable for all seasons. During World War II, EllyHeussknapp managed Nivea's advertisements. Thanks to her efforts, Nivea was protected from Nazi ideology. She also realized the mutual promotion of trademark colors blue and white with fresh air and sunshine, insisted on using these colors and kept this tradition to this day. In modern times, Nivea's values about health and body have been recognized by the public again. In fact, consumers in many countries believe that Nivea is a local brand. Beiersdorf thinks this little confusion is the best respect for Nivea. Nivea's blue tin packaging is eternal. All Nivea's body care products will have a bright future just like the first Nivea moisturizing product launched by 19 1 1. This corporate brand is in the World Brand.