for the application of enterprises, the so-called technological innovation is actually a process of improving product quality or creating new business models or new services, occupying the market and realizing market value with this new knowledge, new technology and new technology, including new production mode and management mode.
how can we help an entrepreneur improve his innovation ability? There are several directions.
the first direction is to collect and sort out its information through technology transfer. We all know that new inventions and new technological innovations are very important for improving the performance and technology of existing technologies, but what many entrepreneurs usually see in the market are all kinds of products, even some seemingly similar products, which is difficult for you to distinguish. How do you choose this breakthrough? This is a new method that we have mentioned to you several times before, which is called "cross analysis".
We're here to help entrepreneurs make a specific analysis of the technology direction and technology cycle in the next five years. At the same time, I will help you to connect with international small and medium-sized projects, that is, I don't just talk about technology with you, I'm actually talking about a product, that is, it's not a patented technology, it's a product formed through patented technology, and I'll tell you what the form of this product is, including its possible business model and its audience. I can even help you find some dimensions and parameters of its products, including some sales methods and production processes.
For entrepreneurs in this way, you get a full case, so that you can more easily judge whether this project is in line with your project or the next development of your company, which can help you better realize the landing docking of this technology, so as to avoid detours for your enterprise.
Secondly, in fact, I would advise you to cooperate more with such scientific research enterprises or universities and units. Because some core technologies need technical accumulation, and some famous universities and professional scientific research institutions actually have a very solid scientific foundation. Only by combining technology transfer with scientific research can we help enterprises better, shorten your R&D cycle, establish this cooperation mechanism in Industry-University-Research, and help enterprises to create your innovative products in the shortest time and with the least risk.
in addition, we actually have a lot of independent brand-name enterprises that have grown up. Facing the new situation and the ever-changing market, there are many successful experiences of independent innovation that can be used for reference. For some cutting-edge technological innovations, enterprises can actually do technology alliance, which is completely different from some enterprises seeking cooperation for survival in the fierce market competition. This is a kind of concentrated technical force and resources * * *, so the model of our industrial router can be very good.
The third block means that it is not enough for you to have technology and patents. In fact, you should better gather a group of talents. So how to cultivate and use talents through technological innovation, and what should be done? You must not stay in the traditional indigenous method, the so-called emotional retention, career retention, and treatment retention. The traditional method or paying attention to academic qualifications to give you a salary increase and selecting talents from prestigious schools is very, very indigenous.
You find that after 9 s and s, he is actually not interested in your salary increase and promotion at all. All he cares about is fun and challenges, so this situation is a headache for many entrepreneurs, especially entrepreneurs with old ideas. You can't find anyone, and you won't train new people. What should you do? Then how to attract and shape innovative talents better? You should not only learn how to do ideological work well, but also be able to identify whether these talents are really good or fake.
Then how to analyze these is something that technology transfer can help you do, but at the same time, we will help you make some suggestions based on our previous experience in working and serving in enterprises, that is, how to do a good job in enterprise innovation management, including the distribution of benefits for talents, the incentive mechanism for innovative talents and R&D talents, how to design and how to activate their interests and motivation, including how to create a good culture and a harmonious innovation environment within your enterprise.
the fourth point, we think, is that you should learn to judge the value and risk of technology, and reduce the innovation risk of enterprises through some earnings management methods, because many entrepreneurs know that if you don't innovate, you don't have to die, and if you innovate, you need to be cautious when you enter the WTO. But as we just said, you can help entrepreneurs find the direction, the right technology and the right talents through the above three methods.
But in the process of this transaction, you must learn to make good use of technology transfer institutions and rationally analyze the actual value of this technology. Just like the cases I mentioned before, it is very important for you to analyze its key strength, the strength of its patent position, including the possibility of its productization. In this process, at the same time, you should use some transactional earnings management methods to reduce the operating costs of enterprises, so as to reduce the innovation risks of enterprises.
In addition, you should learn to make full use of your strength. Besides earnings management, you also have many other means, including patent pledge, which can help your enterprise get some benefits. Getting some loans from banks is also a key magic weapon to help your enterprise control your innovation rhythm, manage your innovation direction and carry out innovation activities rationally, which is also the unique place of our Shengjing Technology Transfer Center.
The fifth point is to strengthen the awareness of intellectual property protection and operational means. In the information age of technological explosion, technological change has changed from 1 years to several years, and even now it has changed every few months, even every few days, and an iteration. Intellectual property patent is the oil of interest poured on the flame of innovation. Without intellectual property protection, there will be no technological innovation. The World Intellectual Property Organization once pointed out that the proper application of the intellectual property system can be a favorable tool to reduce investment risks, and the risk assessment can be analyzed according to several key factors such as short-term, medium-term and long-term.
for example, in the short term, a new patent right is seized by a competitor. Including the success or failure of a lawsuit may have a direct impact on the valuation of a stock and the stock of a company. Once a patent lawsuit is brought to court, the claim amount of this case may be as high as millions or even hundreds of millions of dollars. The competition between Apple and Samsung is a good explanation. In the dispute in 212, Samsung was suspected of infringing six patents of Apple. This statement reduced the market value of Samsung's stock by 5% and Apple's stock rose by 2%.
this is what I want to share with you today, and it is also my experience and my solution in communicating with all the students' enterprises here in the five months since I joined Shengjing.
We don't just talk about technology with you. We combine the professional knowledge I have learned from technology, intellectual property, technology and finance, MBA, product manager, finance and taxation, earnings management and marketing to design related products. I also hope that our Shengjing Technology Transfer Center can really help entrepreneurs to build more core competitiveness and core technical barriers, and help them to double their income and profit.