Today, NIKE has a history of 33 years. From 1972, when NIKE produced the first pair of sports shoes Bruin, to today’s ever-changing technology, NIKE has gone through a lot in these 33 years. It has been through ups and downs, but what has been forged is brilliance that other brands cannot match.
In comparison, the history of the AIR JORDAN series is not as long as NIKE.
In 1985, Michael Jordan was signed to NIKE, a sports goods manufacturer that was still a small manufacturer at the time, with a high-paying contract. NIKE then launched the first sneaker named "Jordan" for Jordan. That is, the first model of the AIR JORDAN series: NIKE AIR JORDAN I - although this sneaker had unique color matching and novel technology at the time, no one thought that this would be the beginning of a myth.
Before the advent of AIR JORDAN, all basketball shoes were white. This simple guide describes the dramatic changes that have occurred in basketball and the sneaker industry since Michael Jordan entered the professional leagues. Since Michael's arrival and the launch of the AIR JORDAN series, basketball and the sneaker industry have undergone earth-shaking changes. AIR JORDAN launches new styles every year. Since its debut in 1985, the new products launched every year have always lived up to the increasing expectations of the media, industry and consumers. The AIR JORDAN series of sneakers are far ahead of other products in terms of sales and market demand, setting higher standards for shoe design, innovation and performance in the entire sports shoe industry. The core of the series is the perfect combination of individual athletes and technology: Michael Jordan, the greatest star in basketball history, and the basketball shoes that accompanied the superstar through his glorious career, highlighting his unremitting pursuit of functionality, innovation and achievement. Today, the AIR JORDAN collection continues its long tradition of innovative design and excellence. This series of shoes is inspired by basketball superstars and continues to lead and build the future of the sports shoe industry. As Michael's legend continues to grow, so will his tremendous influence on the AIR JORDAN brand.
AIR JORDAN I: 1984-1985 (March 1985, $65) goes back to the roots. A legendary brand was born, both functional footwear and a cultural icon. It was a revolutionary product at the time and was banned from wearing by the NBA for violating the NBA's "uniform dress code" regulations. Michael went his own way and still wore it on the court, resulting in a fine of up to $5,000 per game. Meanwhile, Michael Jordan was rising to prominence in the league and internationally, making an impressive appearance in his first All-Star Game, being named Rookie of the Year, and being dubbed “the incarnation of God” by Boston Celtics legend Larry Bird. —Michael Jordan. ”
AIR JORDAN II: 1986-1987 (November 1986, $100) The 1986-87 season was a breakthrough year for Jordan. Records started to skyrocket. During the All-Star Game weekend, Michael won his first dunk contest and ushered in his first scoring title. With an average of 37.1 points per game, he became the first NBA player to score 3,000 points in a full season after Wilt Chamberlain. Accompanying his brilliant achievements was a pair of embossed leather sneakers made by an Italian shoemaker.
AIR JORDAN III: 1987-1988 (February 1988, $100) Through breakthrough innovation and perfect appearance, Tinker Hatfield dedicated his first sneaker design to everyone. The shoe features exposed Nike Air and highly decorative synthetic elephant leather pleats. Another landmark design element was the introduction of the classic "Flying Man" logo. This season, Spike Lee plays Mars Blackmon, appearing in a Nike TV commercial for the first time and attracting a huge following.
Jordan also stole the show with his first NBA Most Valuable Player, Defensive Player of the Year, and another Slam Dunk Contest title. In an interview with SLAM magazine, Jordan called the AJIII one of his favorite items. At the same time, the shoe was named the greatest sneaker of all time according to a 2005 ESPN TV audience vote.
AIR JORDAN IV: 1988-1989 (February 1989, $100) With a breathable mesh insole and super stable laces, plus an extraordinary cushioning sole, Tinker Hatfield designed a flowing shoe Sexy, rhythmic and elegant sneakers. Michael gave the sneakers real meaning with his series of gravity-defying dunks, and with a special tongue, "fast" became the signature of this sneaker. Spike once again sang the praises of the AJIV's capabilities in the film "Do The Right Thing." Recently, rapper Slick Rick stated that he intends to acquire basketball shoes from the 2006 retro series. After the launch of AJ IV, the AIR JORDAN series was truly included in the dictionary of modern culture.
AIR JORDAN V: 1989-1990 (February 1990, $125) The lace locking fit has been improved, the reflective tongue, and the transparent rubber outsole enhance the traction effect, Michael ·Jordan and Hatfield once again surpassed the designs of previous basketball shoes with these innovative elements. Michael tried this shoe in a game against Cleveland and scored 69 points in one fell swoop, winning the scoring title for the fourth time with an average of 33.6 points per game. The design of this sneaker is inspired by the "Mustang" fighter aircraft during World War II, and the shark tooth pattern of the fighter can be seen on the side of the midsole.
AIR JORDAN VI: 1990-1991 (February 1991, $125) After seven years in the league, Michael led the Chicago Bulls to the NBA Championship for the first time and defeated the Bulls with a brilliant record of 4-1. The Los Angeles Lakers led by "Magic Johnson". This is the "torch handover" moment from the Show Time reigning dynasty in the 1980s to the Jordan and Bulls dynasty in the 1990s. During this period, he won his fifth scoring title, his second league MVP, was selected to the NBA All-Star Game again and won the Finals MVP.
AIR JORDAN VII: 1991-1992 (February 1992, $125) Featuring a form-fitting neoprene insole, the AIR JORDAN VII gives new meaning to the word "comfort." Meanwhile, the Bulls were starring in the 1991-1992 season, and Michael continued to redefine the game of basketball and turn the basketball court into his personal show. What is an "encore show"? As an annual icon, "His Airness" brought fans a second championship ring and a sixth scoring title. As a member of the legendary American basketball team "Dream Team", "His Airness" entered the NBA Barcelona wins Olympic gold medal.
AIR JORDAN VIII: 1992-1993 (February 1993, $140) AIR JORDAN VIII was the first sneaker to use anti-reverse fold-collar leather material and also equipped with Velcro laces and thick padding for added support and stability. The VIII only comes in three colors, but it has become the most popular sneaker in the brand's series. Michael's performance in the 1993 finals was at its peak, setting a record for the highest score in the finals, averaging 41 points in the showdown with the Suns, paving the way for him to win his third consecutive championship title.
AIR JORDAN IX: From 1993 to 1994 (February 1993, $125), it took nine years of meticulous craftsmanship to create this minimalist classic product. The soles are designed with logos from various countries. Signs and language. Michael personally participated in the design and fell in love with this shoe, but this was the first time he did not wear it in a game. This sneaker was launched in November 1993, one month before the "Flying Man" retired, after he had won consecutive championship trophies and numerous personal awards.
Michael Jordan then turned to follow his childhood dream of starting a minor league baseball career. AJIX has also been redesigned into baseball spikes.
AIR JORDAN X: 1994-1995 (November 1994, $125) This model is Jordan's comeback sneaker. Michael returned to the basketball court from the baseball field, and the first time he felt like this basketball shoe was familiar. Facing the world's media, Jordan only said: "I'm back." AJX is equipped with a full-length Nike Air cushion, full-grain leather upper, elastic shoelace buckle, and the bottom of the sneaker records Jordan's 10 years from 1985 to 1994. honors and special experiences, and when released in different cities in the United States, it contains the theme colors of each city.
AIR JORDAN XI: 1995-1996 (November 1995, $125) This sneaker can be called a classic among classics. Michael believes that it should bring a "regular image" to the court. This insight is correct. This is the inspiration for this sneaker. He wore this XI sneaker during the 1995-1996 season after his full comeback, making XI quickly become the most popular shoe in the AIR JORDAN series. Another bold innovation is that AJXI uses patent leather as a material in sports shoes for the first time, as well as a carbon fiber elastic support plate known as the "secret weapon", and a polymer-coated upper that can prevent stretching or deformation. With Michael Jordan winning 72 games and his fourth NBA championship in the season. Jordan became the second player to win the title of Most Valuable Player of the regular season, All-Star Game and Finals in a single season.
AIR JORDAN XII: 1996-1997 (November 1996, $140) The first AIR JORDAN sneaker to use Zoom Air technology. This technology gives the sneakers lightweight cushioning and rapid response. . Jordan wore this sneaker and scored 38 points against the Utah Jazz, including a three-pointer during the countdown. He was sick at the time and had to stand up to teammate Scott Peel after the game. Scottie Pippen helped him off the field.
AIR JORDAN XIII: 1997-1998 (November 1997, $150) Super lightweight and super responsive are the characteristics of XIII. The design is inspired by the cheetah and, of course, Michael. Strong desire to win and cat-like agility on the court. The XIII is equipped with a rounded Zoom Air cushion, a leopard-eye "flying man" holographic image that looks unique, and a carbon fiber elastic support plate that can adapt to violent movements. In Game 6 of that season's Finals against the Utah Jazz, Jordan performed his most famous shooting stunt. (In fact, he wore the early-released AIR JORDAN XIV sneakers in that game.) The Bulls eventually won the championship and won the championship for three consecutive years. The Chicago Bulls became the first team in NBA history to win three consecutive championships for the second time.
AIR JORDAN XIV: 1998-1999 (October 1998, $150) The AJXIV is another leap forward in innovative design and engineering, a luxury ride with exceptional performance, full-grain leather and Zoom Air cushioning and central ventilation holes increase the breathability of the sneakers. Michael loves cars, so AJ XIV used his big toy Ferrari M550 sports car as inspiration for the design. Today, thanks to Michael Jordan's brilliant achievements, the XIV sneakers have become a classic shoe and are rated as the most comfortable Jordan sneakers by many collectors and sneaker experts.
AIR JORDAN XV: 1999-2000 (December 1999, $150) The upper is made of special materials and has an aerodynamic design. The design of the XV sneakers was influenced by two major flying objects. Inspired by: Michael Jordan and the X-15 jet fighter. On the heel of XV, you can clearly see a row of numbers. The numbers are 23, 6, and 15, which respectively represent Michael Jordan’s jersey number/number of championships/AIR JORDAN model. Although Michael never wore it in a game, the design proved to be as popular as ever.
AIR JORDAN XVI: 2000-2001 (February 2001, $160) The AJXVI combines the most coveted features of the AIR JORDAN series, highlighting the theme of "transformation" and a more square toe shape. , the exposed air cushion reappears in the world, and the unique, removable shoe cover transforms the XVI from a casual sneaker into a competition shoe. The XVI's high-performance, stylish design draws inspiration from automobiles, architecture and Michael's career change from a ball-playing player to president of basketball operations for the Washington Wizards.
AIR JORDAN XVII: 2001-2002 (February 2002, $200) Jordan's comeback shoes (come back again). Michael anticipated that he would once again enter his beloved stadium to compete, so he devoted himself wholeheartedly to the design of XVII. The XVII is the most expensive sneaker in the AIR JORDAN series. The design of this shoe is inspired by jazz music - the sturdy sole material provides the shoe with a stable foundation, dynamic materials and a lot of room for improvisation. In Washington, Michael's on-court prowess reminded people that he could still dunk. He scored his 30,000th career point against the Chicago Bulls, a team he once played for. XVII sneakers are packaged in a metal shoe box, and a CD introducing the development process of Nike Air Jordan XVII comes with the shoes.
AIR JORDAN XVIII: 2002-2003 (February 2003, $175) This sneaker introduces another innovative design. This is the first basketball shoe in the AIR JORDAN series to use an integrated upper. The patented carbon fiber comfort control support plate and double-layer Zoom Air technology provide super support and cushioning. Inspired by the intense and elegant Italian sports cars, the AJXVIII sets new standards in functionality and technology for all sneakers that strive for excellence. This is the sneaker Michael wore in his final NBA season and the All-Star Game. On April 16, 2003, after playing his last game, Jordan bid farewell to the basketball court for the third but last time.
AIR JORDAN XIX: 2003-2004 (February 2004, $165) Although Michael Jordan finally retired, he did not stop making his contribution to the AIR JORDAN series of sports shoes. Inspired by the deadly black mamba snake, AJ19 is the shiniest, most flexible and most breathable pair of AIRE JORDAN series sneakers. AJ19 is characterized by the use of FLEX technology in the upper. This lightweight, flexible and highly breathable design provides special protection for the instep during exercise.
AIR JORDAN XX: 2004-2005 (February 2005, $175) The AIR JORDAN 20th Anniversary Edition makes its debut to celebrate the most successful basketball shoe in history. To commemorate this historical moment, Tinker Hatfield re-entered the design process of XX. This basketball shoe carrying technological innovation also expresses the praise of Michael's basketball career and his vision for the future of basketball. The low-top design, partly inspired by motorcycle racing shoes, features laser-engraved details on the upper's laces, marking milestones in Michael Jordan's life and career. The outsole is equipped with a unique I.P.S. (Independent Polyester Bearing Pillar) cushioning system. The 20 distributed Phylon bearing pillars can compress and disperse vibration and energy, helping to achieve a rapid response effect and meet the needs of basketball games. The highest functional requirements.
AIR JORDAN XXI: 2005-2006 (February 2006, $175) AIR JORDAN XXI is an exploration of the secrets of championships. Known as the pinnacle of court functionality and innovative design, AIR JORDAN continues I.P.S. cushioning technology and the basic building blocks and core principles that propel the Jordan brand into the future.
AIR JORDAN XX2: 2006-2007 (February 2007, $175) The future is now and performance is redefined.
AIR JORDAN XX2 is a basketball shoe tailor-made for those who imitate the legendary star Michael Jordan. The improved I.P.S. cushioning system now includes advanced cushioning technology, and its exposed interchangeable bearing columns can accommodate two cushioning systems. Reinforced titanium shank plates provide support for the midfoot and arch. The design of this sneaker is inspired by the F-22 jet fighter, which demonstrates its extraordinary air superiority on the court.
AIR JORDAN XX3: 2007-08 (February 2008, $185) Air Jordan’s 23rd anniversary brings Tinker Hafed and Michael together for the 15th time, creating the same design history The finest basketball shoes ever. This is the first pair of basketball shoes in Nike history that incorporates the Nike Considered design spirit. The development and design details of the shoes strive to reduce waste and use environmentally friendly materials as much as possible, without losing any of the sports performance of the shoes. Michael Jordan's thumb print on the tongue, embossed signature on the toe and hand-stitched pattern on the side of the shoe make the AJ XX3 a truly memorable and treasured classic shoe.