The development of an enterprise is divided into three major stages.
The first is the initial stage of seeking a way out and starting a business through hard work in the 1970s.
In September 1973, Zhang Guoxi, who was only 20 years old and was the workshop director at the time, relied on the 1,400 yuan gained from selling his only ancestral home to lead 21 workers from the Dengbu Farm Tool Manufacturing Company in Yujiang County, which was on the verge of bankruptcy. The company separated from the society, started from scratch, found a new way, and founded the first craft carving factory in Yujiang's history. At the beginning of the establishment of the company, with no capital, no factory equipment, and no technology, Zhang Guoxi led all employees to overcome numerous difficulties, break away from the "left" shackles, and carry forward the entrepreneurial spirit of "pioneering, hard work, truth-seeking, and dedication" , self-reliance, hard work, and determination to reform, took the lead in breaking the "iron rice bowl, iron salary, and iron position", established a management system suitable for enterprise development, and created a path for private enterprises to operate independently, be responsible for their own profits and losses, self-discipline, and self-development. new road.
The second is the stage of growth and development in the 1980s when we seized opportunities and forged ahead with determination.
Under the guidance of the Third Plenary Session of the 11th Central Committee of the Communist Party of China, enterprises seized the opportunity and carried out a variety of development ideas based on the development idea of ??"promoting domestic development from external sources, ensuring external use through domestic development, and doing business around the international market". Through a horizontal economic alliance in the form of expanding the international market and developing the domestic market, the company has rapidly developed into the largest wood carving joint enterprise in the same industry at home and abroad. By the end of the 1980s, the company had not only established a furniture production and sales network with Shanghai as the axis and Shanghai-Nanjing as the basis, radiating to the Beijing and Tianjin regions, but also introduced more than 2,000 varieties of carving handicrafts in five categories into Southeast Asia, North America, and Western Europe. and Hong Kong and other dozens of countries and regions, and is praised by foreign businessmen as "the first carving company in the world".
The third is the "second entrepreneurship" stage in the 1990s when innovation and progress were made and the company reached new heights.
In the 1990s, in order to adapt to the requirements of the development of my country's market economic system and the rapid development trend of high-tech in the world, after comprehensively analyzing the internal and external environment of enterprise development, we followed the principle of "stabilizing the base and ensuring the main business" , look for opportunities, attack on all sides, diversify operations, and develop in an all-round way", and implement the "second entrepreneurship" with the content of "adjust the industrial structure, expand the scale of development, improve the overall quality, and reshape the corporate image".
In the "second entrepreneurship", the company adheres to the market-oriented approach, constantly adjusts the industrial structure, and targets high-tech and other fields in accordance with the long-term, mid-term and short-term project development plans, and has successively launched projects in Shenzhen, Dongguan, Xiamen, Shanghai, Hainan, Yujiang and other places have launched a number of promising projects such as chemical synthetic materials, high-tech motors, hotel tourism, high-end health wine, real estate management and development, finance and insurance, and mineral development and management. In order to transform the advantages of these projects into efficiency advantages as soon as possible, in recent years, the company has made great efforts in market development and internal management, boldly innovated, strived to increase market development, fully tapped the company's internal potential, increased corporate innovation, and created A new record of corporate economic benefits. At present, the company's wood carving, brushless slotless DC motors, chemical synthetic materials and other industries are at the first-class level in terms of production scale or technology, and projects such as hotel tourism and high-end health wine are also at the advanced level in the domestic industry.
——In 1994, the group company introduced six advanced polyethylene foaming material production lines from South Korea and set up factories in Dongguan, Shenzhen, Xiamen and other market centers. In 1997, the company further followed the industrial chain of polyethylene foam materials and strengthened the development of its downstream products - automotive interior parts series products. After continuous adjustment and development, it has not only expanded the production scale of polyethylene foam materials, but also established a series of automotive interior parts products with a production capacity of over 10 million U.S. dollars in annual export earnings, ranking first in the domestic industry.
——In 1999, we introduced a high-tech project from the United States - the rare earth permanent magnet brushless slotless motor, which is the top technology in the motor industry in the world today. When it was introduced, the project was only used in aerospace and military industries. Among the products, it is still blank among international civilian products.
After the introduction, while digesting and absorbing the project, the company strengthened technological innovation and R&D efforts, so that the project successfully achieved a breakthrough from conceptual brushless and slotless technology principles to industrialized products, and established an independent knowledge base. The core technical system of property rights. At present, the company has applied for 20 patents, and has obtained 17 national patent authorizations and 1 EU patent authorization. It has also won honors such as the Top 100 Innovations of China's Private Technology Enterprises, the Jiangxi Science and Technology Progress Award, and the National Advanced Unit for Patent Work. The product was listed as a national key new product project and won many awards including the Gold Medal of the 10th China Patented New Technology and New Products Expo and the First Prize of Jiangxi Province Excellent New Product. The project is listed as a national Torch Plan project and an industrial construction project supported by the National Development and Reform Commission. It is regarded as a key new product by the Ministry of Railways and has been promoted and applied in textile, medical, home appliances and other industries. The successful research and development of this project will not only create good economic and social benefits for the enterprise, but will also push the technical level of my country's motor industry to a new level.
——Before the Spring Festival in 2000, the group company invested more than 200 million to build the four-star Guoxi Hotel in Sanya, Hainan, which was officially put into operation. In the past few years, the hotel has ranked among the best in the industry in Sanya City in terms of room occupancy rate, total operating income and taxes paid, and has been awarded the "Best Corporate Image Unit", "Star Hotel", and "Top Ten Business Hotels" in Hainan Province. Hotel" and other honorary titles. During the Spring Festival of 2004, the VIP building of Guoxi Hotel in Yalong Bay, Sanya, a national scenic tourist area, opened for operation, which further increased the hotel's competitive strength and established a better corporate image of Guoxi Group.
——In 2003, we established Jiangxi Xisheng Industrial Co., Ltd. to mainly develop "Xisheng Wine", a high-end health wine under the "Guoxi" brand. This health-care wine uses high-quality liquor as the wine base and dozens of precious traditional Chinese medicines as raw materials. It is developed in accordance with the dietary therapy and health-care and body-building theories of Chinese medicinal wine. It has the effects of enhancing immunity, relieving physical fatigue, improving memory and sleep, and anti-aging, and will It plays a positive role in improving people's health and quality of life. This product has passed the State Food and Drug Administration approval and the National Health Food GMP certification.
——In 2005, we established a real estate development company in Xinyu City, Jiangxi Province, invested in the construction of commercial and residential properties---Xisheng Waterside Garden, and vigorously created the "Yuanhe" Xianlai Development Zone in Xinyu City Both sides of the river". The development of this property not only has a unique architectural style, but also embodies the connotation of modern community culture and spiritual life.
——In 2005, the group company invested in the financial and insurance industry, using the China Enterprise Confederation and the China Entrepreneurs Association as the platform, and working with more than a dozen large domestic enterprises with considerable strength as the initiating units *** "China Fortune Life Insurance Co., Ltd." was established. We will rely on the good platforms of the China Enterprise Confederation and the China Entrepreneurs Association, through the complementary advantages and resource integration of the sponsoring units, and in accordance with the basic strategic goals of "making it faster, bigger, stronger, and leap-forward development", and strive to achieve the goal through three After 5 years of hard work, we have become an insurance holding group integrating life insurance, property and casualty insurance, insurance brokerage, investment, etc., becoming a leader in the domestic industry and a famous brand in the life insurance industry.
——In 2006, under the grand strategy of promoting the “Western Development” of the country and the call of the Jiangxi Provincial Party Committee and the Provincial Government to “go global”, the group company went westward to innovate industries and established a new company in Inner Mongolia Founded a mineral development and management company, invested in the rich jade mine in Wulateqian Banner, Inner Mongolia, which has been dormant for hundreds of millions of years, and is committed to the development of She Taicui, the oldest jade treasure in China, adding "Jade Carving Kingdom" to the entrepreneurial history of "Wood Carving Kingdom" "The brilliant brilliance. This jade mine is a treasure among jadeite, with a proven geological age of 2.4 billion years, and contains huge business opportunities and development prospects.