On the afternoon of April 23, Zhu Guitang, general manager of vivo investment management, responded to the rumors of building a car. He said that so far, the company still wants to focus on making mobile phones and surrounding ecological chain products. vivo announced that the patent for autonomous driving was suspected of making cars, and the official response.
Vivo announced a patent for autonomous driving, which is suspected of building a car. There are so many technology companies officially responding to 1 cross-border car-building, which makes the outside world not surprised by their announcement of car-building. Instead, they are more concerned about the technology giants who have not officially announced the construction of cars.
At present, among mobile phone manufacturers, Apple, Samsung, Huawei and Xiaomi have all announced their entry into the smart car industry. It is not only a trend for mobile phone manufacturers to build cars across borders, but also a manufacturer that has not officially announced that it will continue to be pressed to build cars, or a rumored car.
In addition to the glory of independence, among the top five domestic mobile phone manufacturers, only OPPO and vivo have not officially announced their entry into the car-making industry.
At the end of last year, a rumor that "OPPO and vivo will jointly build a car, led by' OV Godfather' and' Duan Yongping'" completely ignited the speculation of the two companies. However, OV quickly denied this rumor.
Not long ago, Chen Yongming, the founder of OPPO, said, "At this stage, the necessity of building a car has not been found". On the other hand, OPPO has also announced a number of smart car patents, which are considered by the industry to be "semi-suspended".
In contrast, in addition to responding to the rumor of "jointly building a car", vivo has been silent for a long time on building a car.
Not long ago, Vivo Mobile Communication Co., Ltd. published a patent entitled "Automatic driving method, vehicle-mounted equipment, mobile equipment and vehicle-mounted electronic equipment", with the publication number of CN114261398a.
The method involved in this patent includes: receiving the first information sent by the mobile terminal under the condition that the vehicle-mounted electronic equipment is connected with the mobile terminal; According to the first information, controlling the vehicle-mounted electronic equipment to carry out automatic driving; The first information includes at least one of the following: first driving environment information and first driving information.
This patent was filed in September last year, and it was not officially published as 1 until April this year.
This is also the first patent published by vivo that contains "automatic driving", which has triggered speculation in the industry that vivo will build a car.
However, according to Time Finance, Zhu Guitang, general manager of vivo Investment Management, said in response to the rumor of building a car on April 23rd that the company still wanted to focus on making mobile phones and surrounding eco-chain products. Zhu Guitang also said that he wants to focus on what he can do well as much as possible, which is from the perspective of ability.
In fact, if you look closely at this patent, you will find that although there is the word "autonomous driving" in the description, it is actually more closely related to cars. Accurately speaking, it is to control the car with mobile devices (such as mobile phones and smart watches), and then let the car control automatic driving, but the patent itself only involves the communication link of the former, not automatic driving. The patent abstract also shows that the patented technology belongs to the field of communication technology.
Therefore, it is a bit far-fetched to insist that it is related to building a car.
It is worth mentioning that it took more than 20 days from the patent announcement to the speculation of building a car, and then to the response of vivo, instead of the earlier rapid rumor of "jointly building a car".
It took so long to respond, which may also be the meaning of propaganda.
In addition, Xiaomi's example also proves that the "rumors" of mobile phone manufacturers are sometimes not so sensitive.
Before the official announcement of building a car on March 3 1 last year, Xiaomi was repeatedly exposed to building a car, but Xiaomi always denied it.
Four months before the official announcement of building a car, Xu Zaibo, deputy director of the general office of Xiaomi Group, said: "As long as we master one principle, anything that says that Xiaomi wants to build a car is fake news."
On the same day, Xiaomi brand safety Weibo also forwarded Wang Hua, deputy general manager of Xiaomi Group's public relations department, to refute the rumor: Xiaomi has no plans to build a car, so I hope you don't believe it.
Later, as we all know, just four months later, Lei Jun announced that he would "put all his reputation in his life and personally lead the team to fight for Xiaomi Automobile."
On the other hand, coincidentally, before Xiaomi officially announced the car, like vivo, there was not much accumulation in the field of car making. The published patents related to car-making are basically concentrated in cars, rather than core technologies such as automatic driving, intelligent cockpit and three-electric system.
Therefore, although it seems that vivo can't see the reason now, Xiaomi's example proves that it is not a strange thing for any mobile phone manufacturer to announce this car.
Vivo announced the patent of autonomous driving, and the official response was 2. As early as the beginning of April, vivo announced a patent for autonomous driving. According to Tianyancha APP, vivo Mobile Communication Co., Ltd. has disclosed the patents of automatic driving method, vehicle-mounted equipment, mobile equipment and vehicle-mounted electronic equipment, and WeChat official account is CN114261398a. Many people speculate whether vivo is going to build a car like Xiaomi, and it is also going to take a share in the automobile industry.
According to Time Finance, Zhu Guitang, general manager of vivo Investment Management, said in response to the rumor of building a car on the afternoon of April 23 that up to now, the company still wants to focus on making mobile phones and surrounding eco-chain products. From the perspective of ability, it wants to focus on what it can do well and do it as well as possible.
It is understood that the patent applied by vivo emphasizes the connection function between the mobile terminal and the in-vehicle electronic equipment, and does not involve the specific field of automobile manufacturing.
It is worth mentioning that at the end of last year, vivo held a developer conference. In terms of smart cars, vivo continues the design concept of OriginOS on mobile phones, redefines and designs Jovi InCar's card components on the car side, and brings Jovi Incar version 2.0, bringing users a brand-new ecological service and product experience.
Jovi InCar 2.0 has the functions of non-inductive connection, multi-screen linkage, car home interconnection 2.0, two-wheeled vehicle interconnection and smart car keys. At present, it has cooperated with 80+ automobile brands, covering 3000W+ users in an all-round way, and active users use 90+ minutes on average every day. At the same time, the mainstream car factory in vivo has established an open alliance of intelligent car associations to empower the whole industry and provide users with a more extreme car-machine interconnection experience.
Vivo announced that the patent for autonomous driving is suspected of building a car, and the official response 3. New energy vehicles and smart cars are considered to be the next outlet in the field of science and technology, and they are a battleground for major technology companies. Especially smart phone brands, many people think that they will enter the automotive field. At present, Xiaomi has officially announced its entry into the automotive field. Although Huawei does not build cars, it cooperates with car companies and is determined to be the first in the world. Recently, it was reported that vivo was going to produce cars.
The reason why the industry reported that vivo wanted to build bumper cars was because an autopilot patent of vivo was exposed. Zhu Guitang, general manager of investment management of Vivo, responded on April 23, saying: So far, vivo still wants to focus on making mobile phones and surrounding ecological chain products, and try to focus on what can be done well, which is from the perspective of ability.
At present, vivo is mainly based on smart phones and surrounding ecological products, and has not yet entered the automotive field to build cars. Personally, I think that many applications for autonomous driving patents in vivo play a role in prevention and protection, and are plans for the future. We don't really want to enter the automobile field and produce our own cars.
In fact, with the development of the Internet, cars are more than just a means of transportation, just as mobile phones are more than just a means of talking. The interconnection between cars and mobile phones has always been the direction of mobile phone brands. Vivo entered this field as early as 2020, when the Jovi lnCar car networking service platform was launched. The first batch covers more than 500 models of BMW, Mercedes-Benz, Audi and other brands. Vivo users can unlock supported models through their mobile phones, use their mobile phones as car keys, and so on.
I believe that in the future, vivo will make more functions in the interconnection of mobile phones and cars, which is also the direction that all brands are pursuing at present. Especially with the release of high-end business phones such as vivo X Fold and vivo X Note, more business people will become users of vivo, and the needs of these business people must be met by vivo!