It is reported that this design is part of Coca-Cola's "Waste-free New World" initiative, and the goal is to achieve equal recycling and reuse of beverage packaging by 2030. Coca-Cola has introduced a bottle cap that won't fall off.
▲ A world without garbage
According to overseas media reports, Coca-Cola realized that the caps of carbonated drinks it produced would eventually turn into plastic waste. Therefore, the company is considering introducing a new packaging in Britain, which will stick the bottle cap of carbonated drinks on the bottle body. Coca-Cola said that by the beginning of 2024, its plastic bottles of Coca-Cola, Coke Zero Sugar, Diet Coke, Fanta, Sprite and Dr. Pepper will all adopt this design.
Nicole Ray, director of Coca-Cola's sustainable packaging project, explained: "This is an ambitious environmental protection project to deal with the waste of plastic packaging around the world. For decades, we have been designing packaging in an environmentally responsible way. For example, in 1969, we made a life cycle analysis of the environmental impact of beverage and food packaging for the first time. 199 1 year, we first introduced plastic bottles using recyclable ingredients.
In 20 18, the "Waste-free World" initiative was launched to show its dedication to a sustainable future and the protection of the earth. Coca-Cola's "Waste-free World" initiative marks that it pays attention to the whole packaging life cycle again and designs around the goals of acquisition and material recycling.
13.2 oz bottle was chosen because it supports the convenience of consumers and can be handled in the current bottling system. Coca-Cola pointed out that the 100% RPET logo is only a part of the bottle, not the cap and label, and no new equipment is needed to produce this 13.2 ounce bottle.
▲ Solve the problem of bottle cap recycling and raise public awareness.
? "We need to recycle more PET bottles so that we can turn them into RPET. Our solution to this problem includes encouraging consumers to recycle our bottles by writing the information of' recycle me' and' recycle me' on the label, and increasing support for local recycling projects. "
Considering the goal of recycling: to produce new bottles, Coca-Cola Company is investing heavily in improving the collection of valuable plastic bottles in the industry. This commitment includes launching a public awareness campaign through community outreach and partner participation to help consumers understand the value of 100% recyclable bottles and the importance of recycling these bottles.
These efforts, together with the spread of 100% RPET bottles in more markets and the brand owned by the company, will push Coca-Cola closer and closer to its goal: a world without waste.