Hongxing Erke uses technology as its brand.
As early as 16 years ago (2005), when concepts such as technology, national trends, and intelligent manufacturing were far from their infancy, the sports brand Hongxing Erke proposed the development strategy of "leading with technology". It took the lead in establishing a product research and development laboratory, and cooperated with the world's top sports research institutions to establish the country's top biomechanics laboratory, and successively accumulated more than 200 technology patents.
The newly launched Erke Qidan Pro in April 2020 has upgraded its technology, appearance, value for money and performance compared to its predecessor. Generally speaking, the midsoles of running shoes are made of EVA, a material that can be used to make trampolines. Qidan Pro uses upgraded α-FLEX material, which is 30% softer and 52.5% more elastic than ordinary EVA.
“Topics + Black Technology” to create Black Technology products that are not inferior to international brands
On August 31, 2019, Hongxing Erke launched a new generation of Black Technology running shoes “Erke Qi Dan” "Turns out, this running shoe with "non-Newtonian fluid" as its core selling point and high elasticity performance quickly became popular on Bilibili, Douyin, and Xiaohongshu. The product was sold out in just ten seconds after it went online. Three months later, on Double Eleven, the entire series of Hongxing Erke’s “Erke Qidian 2D” was sold out within 15 minutes of its launch.
The above content refers to ifeng.com - 21 years of hard work on products! With an annual revenue of over 7 billion, how can this national brand counterattack?
The above content refers to Overseas Network-Hongxing Erke: Adhere to the original intention of "leading technology" and launch new products