Micro-carbon (carbonized) floor is an environmentally-friendly, healthy, stable and geothermal-resistant floor developed by Suzhou Yanni Floor R&D Group on the basis of a lot of research on consumer market and consumer psychology and adhering to the golden key of "consumer-led R&D". Suzhou Yan Ni floor innovatively developed micro-carbonization technology and successfully applied it to products, and Yanni micro-carbonization floor was released. Since the introduction of Yanni floor carbonization series products, Yanni micro-carbonized floor has been well received by consumers and dealers for its series of characteristics such as E0 environmental protection, geothermal resistance and natural color.
Unique technology of Yan Ni micro-carbon (carbonized) floor: After a unique anaerobic thermal technology, the floor surface forms a unique retro style, and the color presents a unique luster different from different floor features, which cannot be imitated.
The second generation Jenny von westphalen micro-carbonized (carbonized) floor was carbonized at 470℃ in the absence of oxygen, which did not completely change the inherent characteristics of wood. The load-bearing effect is better than that of ordinary carbonized floor, and the service life is longer. Due to the unique oxygen heating process of Yan mud, the color of Yan mud's micro-carbonized floor is more vivid, unlike ordinary carbonized floor. Ordinary carbonized floor only carbonizes at about 200℃, while Jenny von westphalen micro-carbonized floor experiences a high temperature of 470℃, so it is more stable and geothermal resistant. Swallow mud micro-carbonized floor is micro-carbonized in the absence of oxygen, which makes the floor surface form certain activated carbon, which is beneficial to absorb harmful gases in the air.
2 1 century is an era of environmental protection, health and green. The traditional floor has gradually failed to meet the needs of consumers, and only the floor that meets the needs of consumers is the best-selling brand floor in 2 1 century. 1. The future market must pay attention to "environmental protection". Sanlu milk powder, clenbuterol, Sudan red and poisonous floor all affect people's nerves, and buying safe products has become a desire.
2. The future market must be a market that pays attention to geothermal energy, because geothermal energy is clean, hygienic, convenient and practical, and it is promoted from north to south. At present, a large number of users in Jiangsu, Zhejiang and Shanghai have started to use it, and no one in the northeast and northwest has used pure solid wood flooring.
3. The future market must pay attention to "personalized style". With the improvement of people's living standards, European, American, simple European, Chinese, new Chinese and other personalized decorations abound. Including clothing personalization, head personalization and building personalization, the floor will definitely develop in the direction of personalization.
Products with the above three aspects must be the best-selling products in the future. 1, environmental protection: the micro-carbonization process itself is a high-temperature process, and the volatilization temperature of formaldehyde is 30, so the micro-carbonization process is also a process of formaldehyde volatilization. Tested by Jilin Academy of Forestry, the formaldehyde emission of "yanni micro-carbonized floor" meets the E0 standard. Moreover, the anaerobic carbonization technology adopted in "Yan Ni Micro Carbonized Floor" can produce certain activated carbon, which can adsorb toxic gases, and is widely used in gas masks, water filters and other aspects, so its environmental protection performance can be identified without testing consumers by relevant departments.
2. Geothermal resistance: The temperature of geothermal energy is generally below 70℃, while the floor is carbonized at 470℃. If there is glue leakage or crack, it will be found and destroyed in the production process. However, the board that is not deformed at 470℃ will naturally have no problems at 70℃.
3. Personalization: You can see the difference of micro-carbonization at a glance. Yan Ni's unique patented micro-carbonization technology can make carbonization more unique.
Therefore, "Jenny von westphalen micro-carbonized floor" has the characteristics of the best-selling products in the future, and it must be the best-selling products in the future. The brand's foothold and survival in the market depend on two points:
1, product strategy
Product strategy, Yan Ni occupies the highland of "the first brand of micro-carbonized flooring". Now open the website and search for "carbonized floor". We are the first, we should dig deep into the advantages of our products. When we mention "carbonized floor" in the market, we will think of "Yan Ni". This is the product strategy.
2. Market strategy
Good wine is afraid of deep alleys, and good products must have good marketing. "Swallowing mud" means holding mud and swallowing it. Isn't it just like a swallow holding mud when people buy a floor and go home to decorate it? First of all, product, product differentiation and brand differentiation are the inevitable trend of the floor market. Based on carbonized products, building a learning team, unifying brand image and serving consumers wholeheartedly are our marketing ideas.
With the recognition of "micro-carbonized floor" in the market, our "Yan Ni floor" will have a broader prospect. May people of insight join hands with us to create Yan Ni brand and create a better tomorrow!