Who can tell me some successful marketing cases under the current market economy?

The focus of Haci's marketing strategy is Mr. Guo, a famous inventor and entrepreneur in China. He started with a patent of 1987 and a loan of 20,000 yuan. By 1992, the output value exceeded 100 million yuan, and the profits and taxes exceeded 20 million yuan. In the past five years, the output value has increased by more than 500 times, and the profit and tax have increased by more than 1000 times, making it 82 member units at home and abroad. The secret of its success lies in that its marketing strategy is centered on "market" and its market operation is centered on "users". Mr. Guo, chairman and general manager of Haci Group, once said: "How big the market is in the eyes of enterprises, how big the benefits are." This can also be said to be a high generalization of Haci marketing. It is through the understanding and utilization of the laws of market economy that HACI Group makes full use of the "4P" combination of products, places, channels and promotions to determine its marketing strategy, so that it is handy and miracles frequently occur in the tide of market economy competition. Relying on patents and monopolizing the market. Mr. Guo, Chairman and General Manager of HACI Group, has invented 65,438+020 patents in the past five years, among which 80 patents have been obtained and 20 applications have been filed. At present, H-shaped high-field magnetized cup, hanging bottle magnetized sanitary ware and brain-strengthening beauty comb are all patented products. Haci series health care products are popular at home and abroad for their outstanding efficacy, simplicity and practicality, and are deeply loved by consumers. It has won more than 200 gold medals and scientific and technological progress awards at home and abroad, with more than 30 million users and a market share of more than 30%. Later, more than 100 enterprises produced a large number of infringing and counterfeit magnetic cups, which seriously damaged the interests of Haci. Haci also used the patent law to protect himself in time, held a press conference on "Strengthening the consciousness of patent law and protecting the legitimate interests of enterprises" at Diaoyutai State Guesthouse in Beijing, and hired 36 lawyers to run on the road of legal rights protection and litigation. In order to protect the legitimate rights and interests of consumers and safeguard the legitimate interests of enterprises, the People's Procuratorate of Harbin Power District formally established the Harbin Group Office on April 1993. Adapt to the market and develop products. Product is the material content for enterprises to engage in marketing activities and meet market demand, product strategy is the basis of marketing mix and its strategy, and developing products that meet market demand is the cornerstone of enterprise marketing success or failure. First of all, the demand for magnetized health care products in domestic and foreign markets should be well known, and it is confirmed that with the improvement of people's living standards, the demand for health care products is more intense. Harci adapted to the market demand in time, transformed patented technology into productivity, and put marketable patented products such as H-type strong field magnetized cup and hanging bottle magnetized sanitary ware on the market. At the same time, various honors of products put into production keep pouring in. Mr. Guo introduces at least three new products every year according to the principle of "selling one generation, developing one generation, developing one generation and conceiving one generation". For example, in 1993, solar magnetic therapy cover, magnetic therapy health-care neck pillow, magnetized disinfection water generator and magnetized water purifier were put into production to maintain the vigorous vitality of Haci. Sales network, including market. Occupy the market in an all-round way, speed up the circulation of goods and funds, reduce circulation links, save sales expenses, expand information sources and grasp the pulse of the market. Haci has established a nationwide sales network centered on capital cities such as Harbin, Beijing, Shanghai and Nanjing, and directly sells Haci series health products. At present, Haci Group has 4 1 sales branches and more than 3,000 sales outlets all over 30 provinces, municipalities and autonomous regions in China. Advertising is an intuitive form of promotion strategy. Through radio, television, newspapers, magazines and other media, it builds a bridge between enterprises and consumers, transmits product information, guides the public's consumption orientation, and promotes the emergence of consumption behavior. For example, they made full-page popular science propaganda in Legal Daily and Heilongjiang Daily, which effectively stimulated market demand. Recruit talents and open up markets. Talent is the most active factor in an enterprise, and all competition is talent competition in the final analysis. Mr. Guo, the chairman and general manager of Haci Group, paid special attention to all kinds of talents, recruited talents from enterprises and attracted a large number of scientific and technological management talents around him. He pays special attention to marketing talents and always puts the best talents at the forefront of marketing. Question: (1), please talk about your views on the principle of "selling generation, developing generation, developing generation and conceiving generation" with cases. (2) What do you think Hatci should do next?