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▲ peripower, from Taiwan Province Province, has been focusing on the research and development of mobile phone frames for more than 25 years, and has a complete R&D team, from industrial design, organization, molds, materials, plastic molding, electronics to assembly. Is the invisible champion of frame products.
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The most comfortable throne of mobile phone, luxury complete package
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From mobile phone to PDA to the era of smart phone explosion, from the initial stage of agency and sales in the past, to the gradual development of brands and access networks, and at the same time across brands, research and development, manufacturing and agency, what kind of motivation makes peripower willing to invest in the field of mobile phone borders for 25 years? "The starting point of peripower brand is to satisfy every moment of users' mobile life, and it is precisely because of this belief that we have come to the present. CEO Woody tells the origin of peripower brand in a simple sentence. "peripower consists of peripherals and power supply, which literally means adding energy to peripheral accessories. We hope to design 3C accessories that are most suitable for mobile life from the user's point of view. 」
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▲ "Peripower" consists of periphery and power, which literally means adding energy to periphery. CEO Woody hopes to design 3C accessories that are most suitable for mobile life from the user's point of view.
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1994 in the early days, mobile phones were in their infancy. "Although mobile phones were high-priced products at that time, I thought that mobile phones would soon become popular, so I focused on mobile phone accessories such as holsters, borders and chargers; But frankly speaking, the early company's business was mainly trade and agency business, and it had little experience in brand operation, R&D and manufacturing. It was not until the turning point in 2005 that the traditional mobile phones on the market were almost standardized and more and more competitors joined in. When the streets are full of 1 yuan mobile phones, do you think consumers are still willing to spend money on accessories? The whole parts market is in great turmoil, and the company has also experienced a period of low tide. At that time, I often flew abroad to discuss cooperation and observed that PDA and smart phone became more and more popular. In particular, PDA with navigation software and GPS receiver can be used as car navigator. I think the framework still has great market growth prospects, so in 2005, I decided to formally establish a brand, set up a team belonging to peripower, and invest in R&D and manufacturing. 」
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▲peripower has a complete frame product line, including elbows, robotic arms, mobile phone tablet holders, navigation and driving recorder holders, and even the latest Qi wireless charging and fast charging.
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▲ All products, from R&D to sales, are built by peripower team to provide consumers with the most complete fixed solution for mobile devices.
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There are many patented technologies hidden in the small bracket. Peripower is most proud of having a complete frame product line, including robotic arms, elbow brackets, sandbag fixing seats, charging products, and even the latest Qi wireless fast charging seat. However, you may not know that there are many patented technologies hidden in a small framework. "Since we decided to establish peripower brand, we have started to build a complete development team and manufacturing team from industrial design. Almost every link has imported many patented technologies. At present, we have nearly 140 patents. Now many competitors refer to our design and deliberately do some evasive design in details. ? 」
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▲ In fact, there are many patented technologies hidden in the border of a small mobile phone. At present, peripower has accumulated nearly 140 large and small patents.
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For example, the previous frame products were all adsorbed on the windshield, but different environments would lead to different conditions of use, so a rubber base was gradually developed, which can be adsorbed on uneven surfaces such as automobile dashboard or desktop. For another example, some car owners don't like the frame attached to the front windshield, so peripower's sandbag seats, cup holder fixing and air-conditioning port fixing products are also quite popular items. Modern people often spend an hour or two in the car when they drive to and from work. In addition to mobile phones, there are navigators, driving recorders and even tire pressure detectors in the car. The equipment manufacturers of these products are also peripower's customers. Peripower's products consider the use of various products in different situations, and put forward many solutions. As long as you have needs, you are not afraid that peripower can't solve them.
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▲ Gel suction cups have solved many limitations of past frame products and created greater possibilities in the limited space inside the car.
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▲ From the top left to the bottom right, brackets are used in the cold air outlet, CD slot and sandbag seat respectively, corresponding to various usage situations.
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After thousands of combination tests before production, there are still many factors you haven't considered. Behind the powerful patented technology is peripower's unremitting efforts and innovation in the research and development process. Taking a small frame as an example, it is mainly divided into three parts: environment end, connection end and equipment end. When designing each part, peripower will consider all kinds of usage of users; For the sucker at the environmental end, it is likely to be adsorbed on different materials such as walls, dashboards, rearview mirrors and windshields. , including its suction and durability, not to mention the various uses mentioned above, can correspond to various environmental ends.
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▲ Every part of a framework uses dozens of modules, and every framework seen in the store was born after thousands of tests by peripower.
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As for whether the connecting end should be metal or plastic, how much angle the elbow can be adjusted must be designed according to environmental adaptability; Finally, the fixture at the device end, except the fixing mode and scope, all parts such as tenons, springs or magnets should be tried constantly. Each part uses hundreds of modules, and the three parts add up to more than a thousand combinations. I saw in the store that every peripower framework was born after thousands of tests, with the aim of giving consumers the best life experience.
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▲ Whether it is the material selection of the connecting end or the internal parts of the fixture, we must constantly try. In order to simulate the real use situation, peripower even prepared various bicycle handlebars, car seat headrests, instrument panels and other back-and-forth tests.
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The material of every product in the frame category has been strictly tested, especially when the frame is placed in the car, which is very important for safety. In Taiwan Province Province, the temperature often breaks 36 or 37 degrees in summer, which means that the temperature inside the car may reach 7~80 degrees. If plastics, rubber and other materials are heated, it may lead to physical changes such as hot melting or deterioration. Therefore, peripower has very high standards for materials, and all materials have undergone complete environmental simulation and pressure test. Environmental simulation includes high and low temperature, salt spray and high-intensity ultraviolet radiation ... In addition, we also cooperate with third-party testing centers, such as SGS and other testing centers, and the products comply with all international safety regulations, with the aim of providing products that consumers can use with peace of mind.
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▲ In order to give consumers the best experience, even the tiny details in the fixture must be carefully designed.
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Access is the lifeblood of products? Peripower can be seen in all major chain stores. Usually, it is difficult for a company to take care of both R&D and sales. Peripower has a strong channel strength, and peripower products can be seen in almost all supermarkets or chain department stores that people often go to. "The purpose of working hard at R&D is to provide consumers with quality products. Passage has always been a battleground for military strategists. We maintain good relations with well-known chain channels such as Kun Can, Shunfa, Jinshitang and Carrefour. 」
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▲ The counters must match the channel attributes, and you can see the peripower showcase in Carrefour.
In addition to the familiar channels, the automobile department store as a powerful channel is often ignored. If you have the opportunity to visit the automobile department store, you will find that many international brands have invested heavily in the automobile department store, and many accessory brands have begun to notice the power of the automobile department store. At the same time, peripower has already started long-term cooperation with automobile department stores, and the automobile department stores in Taiwan Province Province have been laid out. Such as: Jin Hongsheng, Che Liwu, Huang Mao, Antuohua, Zhen Cheap, Li Chefang, car lovers, etc. There is cooperation. As a brand in Taiwan Province province, it can grab a place in the channel layout of automobile department stores, which represents peripower's good reputation and proves that peripower is a trustworthy brand and is favored by its channel partners.
▲ The counters of automobile department stores are first-class war zones. In the past, few accessory brands were displayed by counters. The picture shows Jin Hongsheng Automobile Department Store.
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▲peripower has counters in most automobile department stores. The picture shows the car department store in the car room.
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Mobile devices are facing a new revolution, and the accessories market is changing rapidly. Nowadays, smart phones have grown to a platform period and are about to face the next stage of revolution. Peripower has been involved in the field of accessories for a quarter of a century. It can be said that it has experienced the rise and fall of the whole industry and is highly alert to market fluctuations. In the past era of traditional mobile phones, consumers bought accessories to protect expensive mobile phones. However, with the gradual decline in the price of mobile phones, such demand has gradually disappeared, and many accessories manufacturers have naturally been eliminated. Now entering the era of smart phones, the mobile phone is not only a mobile phone, but also represents the gathering center of personal information. The use involves all aspects of life, work and entertainment, and the value of mobile phones has far exceeded the price on the label. Therefore, products must also jump out of the level of mobile phone accessories, think about the relationship between people and the environment, explore various operational needs or difficulties, and design products that can meet the needs of users in different fields, thus improving the operational efficiency and value of mobile devices.
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▲Woody believes that peripower's brand spirit is: take users as the core, think about the relationship between people and the environment, and design products that can meet users' applications in different fields.
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Finally, Woody wants to sum up peripower brand in one sentence: "It is peripower's biggest goal to be considerate of every different type of mobile life and launch products that satisfy every moment of mobile life. 」
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Peripower cooperated with the interview and launched a luxury combination of frame, car charger and charging line. Go and have a look! →? Deluxe package is purchased at one time.