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The Brand Story of Mercedes-Benz

Date: 20 10-3-23 9:54:53 Source: World Automobile Manufacturers:

It is the brightest pearl in the crown of German automobile kingdom and the legendary ancestor of automobile. In the 100 years since its birth, every appearance is accompanied by people's envious eyes. It is pure in blood and exquisite in craftsmanship, but everyone dreams of it but dares not get their hands on it easily.

Achieve the same goal through different ways/means.

Speaking of the history of Mercedes-Benz, we can't help mentioning these four people: gottlieb daimler, Carl Benz Ci, wilhelm maybach and emil jellinek.

1883, karl benz, Max Ross, Friedrich and William Salinger established Mercedes-Benz & Mercedes-Benz & CIE.1886 65438+1October 29th, karl benz applied for a patent for his three-wheeled car with gasoline engine, and the world's first car was officially born. After several years of further research and development, 1894 Mercedes-Benz launched the world's first production car "Velo". 1900, Mercedes &; Cie has become the largest automobile manufacturer in the world. 1909, they built the fastest car in the world at that time.

1884, Gottliep Daimler began to study the four-stroke engine, and soon invented a lighter and smaller engine, which can be installed on vehicles. The engine was installed on a bicycle, making it the earliest motorcycle. 1886, Daimler and chief engineer Maibakh installed the improved engine on the world's earliest four-wheel car. 1890, Daimler established its own automobile company DMG (Daimler-motoren-Gesellschaft). Together with Maibakh, he developed the first Daimler car, and the cars they produced began to attract people's attention. Businessman Jerry Nike visited DMG on 1897 and quickly became the sales agent of DMG from its first customer. In the "Nice-Latube" mountain race on 1900, Jelinek, who was obsessed with automobile sports, suggested that DMG make cars with more power and easier handling.

Unfortunately, although Daimler and Karl Ben Ci live in two cities only 80 kilometers apart, they have never met. Their respective companies are in the charge of their respective heirs after their death. After the first world war, inflation caused car sales to get into trouble. Only companies with strong financial resources and excellent products can survive. In this context, DMG and Mercedes-Benz & Cie changed from fierce competition to strong alliance, and realized the merger of design, production, procurement and sales. 1924— 1926, DMG and Mercedes-Benz &; Cie still uses its own trademark, but sells its own products. 1On June 29th, 926, the two oldest automobile manufacturers finally merged into Daimler-Benz AG and began to produce Mercedes-Benz brand cars.

Create the first one

People love Mercedes-Benz not only because its shape design represents the trend of different times, but more importantly, its contribution to automobile technology and automobile safety in the past hundred years. Since 1900, Mercedes-Benz has created countless world firsts. These world-first lists include: the first supercharged car, the first mass-produced diesel car, the first mass-produced car equipped with a four-stroke fuel injection engine, the first five-cylinder engine, the first turbocharged diesel car and so on.

1886 65438+1October 29th, when is Carl? When Ben Ci applied for a patent for a car with a gasoline engine, he didn't realize that this invention would change the whole world. The patent number DRP 37435 marks the birth of automobile patent certificate in automobile history, which is the first automobile in the world.

Cast a classic

Among the Mercedes-Benz series, there is one of the most dazzling models, and the pioneering technology of Mercedes-Benz is perfectly applied to it. This is the flagship car of Mercedes-Benz-S-Class. Its outstanding luxury comfort, excellent safety features and its pioneering high technology are all eye-catching.

During the period of 1972- 1980, Mercedes-Benz with chassis number W 1 16 was officially named as S-class, which not only officially opened the legendary history of S-class cars, but also marked the birth of an immortal classic symbol. From that moment on, Mercedes-Benz S-Class sedan was regarded as a model of luxury and exquisite cars in the world, but the legend began longer.

195 1 year, Daimler-Benz (predecessor of Mercedes-Benz) grandly launched two products, 220 and 300, at the first Frankfurt Motor Show, representing the beginning of the S-class glory era. At that time, the 220 was developed on the basis of 170S, equipped with a brand-new 6-cylinder engine with a displacement of 2.2L and a maximum output of 59kW. 1954 In March, Mercedes-Benz launched a brand-new 220 series, among which the 220a with a six-cylinder engine came from the chassis series of W 187. 1956 in March, two years after the 220a went on the market, the 2 19 and 220S with "pontoon" body design for the first time came out. 1In August, 959, Mercedes-Benz made three very thorough improvements to its original six-cylinder engine and applied it to new products. 220b, 220Sb, 220SEb and 300SE came out one after another. 1In August 1965, Mercedes-Benz launched a series of models designed by Paul Bracq, including 250S, 250SE and 300SE models. 1March 1966, 300SEL became a new member of this model series. 250SE and 300SE stopped production on 1968. 1968 65438+ 10 month, the following models 280S and 280SE entered the market. 280S and 280SE differ from their predecessors only in the details of engines and equipment. 1March 1968, the top model 300SEL 6.3 was launched. 300SEL 6.3 is equipped with V8 engine and automatic gearbox of 600 models, thus realizing the powerful power that the best sports car should have.

1May, 1975, the brand-new top model 450SEL 6.9 was launched. Since the autumn of 1978, S-class cars have been equipped with a breakthrough innovative technology-ABS (anti-lock braking system) all over the world, which can ensure good steering response even in emergency braking.

199 1 At the Geneva Motor Show in March, Mercedes-Benz introduced an S-class sedan with chassis number W 140, which further improved the ride comfort. The newly developed double wishbone front axle is installed on the subframe, which provides a system to isolate the obvious vibration of the front suspension. In addition, the sound insulation characteristics of windows applied to car series for the first time have also significantly improved the ride comfort. The 6.0L V 12 engine adopts a brand-new design. It is not only the first 12 cylinder engine mass-produced by Mercedes-Benz for automobiles, but also the most powerful Mercedes-Benz automobile engine at present, with a rated power of 300kW. At the Geneva Motor Show in March 1994, the appearance of the S-class was further improved. 1996-65438+In February, the models of S 280 and S 320[ (with automatic transmission) began to use ESP (Electronic Stability System). At the same time, the first BAS technology has also been put into use.

Love China.

As one of the most successful luxury car brands in the world, Mercedes-Benz has never given up its dream and pursuit of making the Trident Star Emblem shine all over the world since its birth.

1986, Mercedes-Benz (China) Co., Ltd. was established in Hongkong. With the vigorous development of business, in 2006, the headquarters of Mercedes-Benz (China) moved to Beijing, and the company was renamed Mercedes-Benz (China) Automobile Sales Co., Ltd. (hereinafter referred to as Mercedes-Benz China), which has the right to sell all imported products of Mercedes-Benz Automobile Group in Chinese mainland.

Mercedes-Benz products currently sold in China include: cars-S, E [Review Photo Forum] and C; Sports cars-SLK coupe, CLK coupe, CLS [coupe, CL large luxury coupe, SL luxury sports car; SUV series-R-class large luxury sports station wagon, ML multi-function off-road vehicle, GLK medium luxury off-road vehicle, GL luxury off-road vehicle and G-class off-road vehicle; Class b luxury sports station wagon; ME [Overview Photo Forum] Nearly 40 models of rcedes-AMG, Smart and Maibakh brands have built the richest product lines in China market, providing consumers with more personalized choices.

In China, Mercedes-Benz has been demonstrating the infinite charm of Mercedes-Benz brand to consumers with its leading technology, exquisite craftsmanship, excellent quality, thoughtful service and strong sense of social responsibility, and has maintained a sustained and stable business growth. Despite the global financial crisis, Mercedes-Benz's confidence and investment in the China market has never weakened.

Car logo story

On June 29th, 1926, DMG and Mercedes-Benz &; Cie eventually merged into Daimler-Benz. The new trademark combines the main features of the logo: the DMG three-pronged star emblem surrounds the brand names "Mercedes" and "Mercedes", and there is a laurel branch ring connecting the two brand names. This trademark has become a symbol of automobile quality and safety.