1900, Andre Citroen invented the herringbone gear. 19 12, Andre Citroen began to use herringbone gear as the product trademark of Citroen. Later, Citroen organized two trips across the African continent and across the Asian continent, which made Citroen famous. France is cheerful, fashionable, novel and beautiful. Citroen car shows this character of France, and it exudes French romance all the time.
19 12 years, he started "v-shaped gear factory", at that time, he produced a batch of double helix gears.
During World War I, Citroen was called as an artillery captain. When he found that he was short of ammunition, he volunteered to set up a factory to produce shells. Here, his organizational and management skills have been brought into full play, not only making the daily output of artillery shells reach a record 50,000 pieces, but also making women participate in the work due to proper organization, thus making more men quit the war.
After the war, Andrew assessed the situation and saw the future of family cars from Henry Ford's success. 19 19, he built a car factory named after himself "Citroen" to commemorate the gear factory that year. Andrew carefully built the brand Citroen, and he dreamed that one day it could reach the level of daily average 1000 vehicles, so that ordinary families could really have affordable and comfortable cars. In this way, Andrew proudly started his own all-round automobile industry.
Citroen was founded at the height of World War I, so its products were mainly artillery shells and military equipment. It was not until the end of World War I that the company began to engage in automobile manufacturing activities. 1934 produced the first front-wheel drive car in France. Citroen is the first company in France to adopt assembly line production, so its annual output has exceeded 65,438+10,000 vehicles after only six years of establishment.
1924 and 193 1- 1932, Andre Citroen organized "Asia Tour" and "Africa Tour", that is, "Yellow Tour" and "Black Tour", which made Citroen famous in the world and increased its sales. 1928 will reach 400 vehicles per day, accounting for 1/3 of French automobile production. From 65438 to 0975, the annual output of Citroen Automobile Company has reached 700,000 vehicles.
At the beginning of February, 2009, Citroen held a grand ceremony in Paris to officially release its brand-new logo. The new brand logo is still based on the double-character logo, and at the same time, the overall color is metallic, and the outline is more three-dimensional and round, which is very fashionable and modern. Double-character modeling is the eternal theme of Citroen logo, in memory of Andre Citroen, the founder of Citroen, the inventor of Chinese-character gear transmission system. While releasing the new logo, Citroen released a brand-new brand slogan-Cré ative Technologie. The release of the brand-new logo and slogan indicates that Citroen, a world-famous brand with a glorious history of 90 years, has ushered in a new stage of development.