Question 2: What does a music-themed restaurant mean to attract people who like music to eat in the restaurant? There are many decorations and valves in the restaurant, which makes people feel like they are in music.
Question 3: What do themes in theme restaurants and theme hotels mean? The theme is clear.
For example, if a restaurant is developed in the form of comics, then the dishes and the costumes of the waiters in his restaurant are designed according to his characteristics, so it is called a theme restaurant.
So do hotels and parks. The difference between the two is that they use different theme colors for profit, which is undoubtedly more popular in peacetime.
Question 4: The restaurant introduction of the theme restaurant refers to the theme restaurant, which is customarily equivalent to the special restaurant. In fact, the two are different concepts. First of all, the theme restaurant must be a special restaurant. The essential feature of theme restaurants is their characteristics, that is, the capital for the survival and development of theme restaurants is "personalization". However, specialty restaurants are not necessarily theme restaurants. In the real catering market, there are many characteristic restaurants, but strictly speaking, they can't be called theme restaurants. Because theme restaurants not only have special dishes, but also pay great attention to the in-depth development of theme culture and the creation of corresponding environment, thus highlighting their own theme characteristics with the help of the environment. Compared with characteristic restaurants, theme restaurants emphasize all-round characteristics and uniqueness from dishes to environment. The key to the theme lies in how to fully mobilize all kinds of "factors" to deepen the characteristics and create a ubiquitous characteristic atmosphere. Special restaurants can only be called "quasi-theme restaurants" at best. A restaurant with innovative dishes can be called a special restaurant. For a special restaurant, the key lies in the breakthrough of dishes. For theme restaurants, the pursuit is the overall innovation and unique characteristics in terms of dishes, environment, service and culture.
Question 5: What is the definition of a theme restaurant? Theme restaurants are the product of fierce market competition.
Not suitable for underdeveloped areas
Because the time cost of market cultivation is very high.
Theme restaurants have higher requirements for catering and marketing.
For beginners, it is suggested that chicken points should be carefully considered in combination with their own resources.
good luck
Question 6: What is the theme of the theme restaurant? Couples, parents and children, or anime or something. . Change a topic every day ~ ~ or open a person who loves to eat, and you have to answer questions before you can enter. . In this way, your dishes should be distinctive, or there are different types of clothes in different countries and different restaurant rooms in the store. If the customer wants it, which country will the waiter wear? . .
Question 7: What is the main idea of theme restaurant design after 1980s? The post-80s theme is a theme in the youth theme restaurant. You can leave me an email address to learn more about the youth theme restaurant.
Question 8: The difference between theme hotels and characteristic hotel 1. The theme hotel must be characteristic hotel.
Uniqueness, novelty and culture are the basis for the survival and development of theme hotels and characteristic hotel. From this point of view, the theme hotel and characteristic hotel are homogeneous and have the following characteristics:
First, distinctive cultural characteristics.
By introducing some genes of human civilization, both of them can make hotels different from traditional hotels in terms of architectural symbols, decorative arts, product mix and service taste, form their own characteristics, and have an impact on consumers' visual senses and psychological experience, that is, win the final victory in market competition by using the power of culture. It should be noted that the culture mentioned here is a broad concept, which includes all of human material civilization and spiritual civilization.
Second, the personality characteristics of publicity.
Different from traditional hotels, theme hotels and characteristic hotel pay attention to the creation of differences, and strive for innovation and surprise in hotel construction, product design and service provision, so as to break through the traditional pattern of one thousand stores and publicize the individual characteristics of hotels, which is an effect pursued by theme hotels and characteristic hotel.
Third, high-quality consumers.
Due to its distinctive cultural characteristics and personality characteristics, except for a small number of curiosity seekers, most of the consumers attracted are guests with high taste in life. Appreciating the characteristics and feeling the atmosphere has become an important motivation for them to buy hotel products. In fact, hotels have become a gathering place for people with the same hobbies, similar interests and the same language. People come here to spend money, not only to meet basic physiological needs, but also to pay more attention to spiritual enjoyment and singing.
Second, characteristic hotel is not necessarily a theme hotel.
At present, many hotels have reached the status of "characteristics" with characteristic restaurants, rooms, bars and decoration styles, but these hotels can only be called characteristic hotel, not theme hotels. The differences between them are as follows:
First, regionalization
Characteristic hotel's cultural materials can be all-encompassing, and all the crystallization of human civilization can be the object of choice. The theme of a theme hotel must be closely related to the regional and cultural characteristics of the hotel.
Second, systematization.
The introduction of characteristic hotel culture can be limited to a certain part or link of a hotel, and different cultural contents can also be displayed in a hotel. Theme hotel emphasizes the theme of the hotel as a whole, and a complete hotel system must be built around the theme. The design and combination of hotel hardware and software should revolve around a unified theme, and each functional area and service detail should serve to deepen and show the same theme. That is, around the same core connotation, using all the space and services of the hotel to create a ubiquitous theme cultural atmosphere.
Third, timeliness.
Because of its uniqueness and novelty, characteristic hotel can create a sensational effect, but compared with theme hotels, it has an obvious life cycle. Due to the lack of regionalization, the formed characteristics can not be organically integrated with the city spirit of the hotel, and the brand power is weakened; Due to the lack of systematicness and strong characteristic support system, the influence of the function is limited. So features can be easily imitated and copied. With the constant emergence of homogeneous competitors, customers' consumption fatigue, characteristics become a kind of * * *, and products have reached its life cycle.
III. Definition of Theme Hotel and characteristic hotel
According to the above analysis, the author thinks that the so-called characteristic hotel refers to a hotel which is different from traditional hotels in appearance, atmosphere or service products by introducing unique natural and cultural resources and modern scientific and technological achievements, and can bring unique feelings to consumers. Theme hotels refer to hotels that design, build, decorate, produce and provide services according to the most influential regional and cultural characteristics of the hotel. Its biggest feature is to give the hotel a certain theme, and to build a hotel atmosphere and management system with all-round differences around this theme, so as to create a unique charm and personality that cannot be imitated and copied, and achieve the purpose of improving the quality and taste of hotel products.
Question 9: How to Do a Good Job in Theme Restaurants With the well-known foreign catering enterprises entering the China market one after another, it brings not only competition, but also advanced management concepts and strategies. This has greatly impacted the catering industry in China. Catering enterprises have adapted to the market demand by reforming and implementing new business methods. As a new business form, themed catering came into being. Although theme management can create a unique catering image and characteristics, but because it has just started, there are still problems such as high product pricing, short life cycle and narrow target market. Therefore, improving and perfecting the theme management mode plays a decisive role in the success or failure of catering enterprises. At present, the general situation of theme restaurant management for catering enterprises, theme management refers to the combination of certain theme concepts and catering services through a series of scenic spots around one or more historical or other themes, providing catering and services with specific cultural themes for specific consumer groups. This business form integrates the value of catering into the experience process of consumption, and attracts customers with customized, personalized and characteristic products and services. Themed management not only emphasizes that catering enterprises should arrange around a certain theme in the environment, but also food and services should cooperate with it to meet the needs of specific market groups with unique atmosphere, cultural content and extended functions, so that customers can find a brand-new dining experience in situational experience and make the dining process a brand-new experience. With the emergence of the first foreign-funded theme restaurant in Shanghai tropical rain forest with the theme of green ecology and environmental protection and the first Zen-Cool restaurant with the theme of "prison" in China, various theme catering enterprises have exploded nationwide in recent years, and most of them are concentrated in large and medium-sized cities with relatively developed economies. For example, in the Millennium Garden Football Restaurant in Beijing, every football match has become the most lively season in the restaurant. And bars with national characteristics like Sagarmata have naturally become the "national customs" of this city. Most of these enterprises are rich in China local characteristics, which meet the needs of customers with different cultural levels and tastes and enrich the domestic catering market. However, due to various reasons, these enterprises often do not last long. For example, the "dark restaurant" in Chengdu, which was once full, closed down in just three months. This shows that there are still many problems in the theme management mode of catering enterprises, which need to be solved urgently. Advantages and disadvantages of theme management The reason why theme management can gain market recognition and obtain better economic benefits is because its typical characteristics show certain development advantages compared with general management. However, in its development process, due to subjective and objective reasons, some unfavorable factors inevitably appeared. Advantages: Diversified and personalized, which can meet the special needs of consumers. The business theme of catering enterprises is usually regarded as the publicity of business personality and the crystallization of hard planning by operators, which has the nature of innovative value and intellectual property rights. As long as the product items, service methods and environmental design of catering enterprises are patented, registered and notarized, they will gain exclusivity and exclusivity in the same industry competition. This not only shows unique creativity and methods in business activities, but also obtains unique style and emotional expression effect in consumers' minds. In recent years, catering enterprises such as restaurants, Dai restaurants, Miao bamboo houses, aquatic fishing villages, ethnic restaurants, frontier gardens and ethnic song and dance food cities have attracted a large number of customers with their unique themes, which shows that the themed management of catering enterprises has irreplaceable advantages. At the same time, thematic management can meet the special needs of consumers. The target of theme business strategy is carefully selected target customers, whose potential needs are highly consistent with the business needs of business operators. Their relaxed and happy life style of seeking novelty and novelty lays a value foundation for theme management, and also makes the resources of catering enterprises more focused on the business activities of target customers and their target needs. No matter what product it is, as long as it relies on theme management, it must adapt to the requirements of consumers to enrich and enjoy life. In business activities, diversified and personalized content can be integrated, and the unique function of creating market value can be embodied. Therefore, once catering enterprises touch on theme management, they can fully display the characteristics of humanized service and provide distinctive services and dishes according to the different needs of each customer. For example, in the "tea restaurant" in Taipei, there are several good dishes described in Jin Yong's martial arts novel The Legend of the Condor Heroes: Three Friends at the Age of Cold and Twenty-four Bridges of the Moon >>