COFCO Packaging said that after receiving the above arbitration award, the company had effective communication with Jiaduobao Group and worked closely with it to promote the listing plan of Jiaduobao.
Jiaduobao compensated 230 million yuan and reached a settlement with COFCO: after the compensation of 654.38+0.4 billion yuan was pending, Jiaduobao also announced on its homepage that COFCO Packaging has been a strategic partner for many years, and the joining of the company has a positive impact on Jiaduobao's operation. Arbitration will not affect the good cooperative relationship between them, and the two sides will continue to cooperate to promote the listing of Jiaduobao Group.
Up to now, after many times of separation and integration, Jiaduobao and COFCO have formally reached a settlement and sought the way for Jiaduobao to go public.
Jiaduobao compensated 230 million yuan and settled with COFCO: cut off supply.
65.438+0.4 billion compensation game: allies divorced many times.
The cooperative relationship between Jiaduobao and COFCO Packaging has a long history. As the upstream and downstream of the supply chain, they were allies who fought side by side for a long time. COFCO Packaging was once described as the blood of Jiaduobao by Li Chunlin, president of Jiaduobao Group.
But the two allies of the alliance started a long-term interest game from 20 17 to 20 19.
20 17 is an eventful year for Gatobao. Negative news such as factory layoffs and production suspension hangs over this leading enterprise that once created many legendary herbal teas. At the same time, the red can dispute with Wang Laoji ended in * * * *, but the long-term price competition made Jiaduobao unbearable and its market share was eroded by Wang Laoji. Under the crisis, Jiaduobao needs to find new profit growth points and partners to solve its urgent needs.
20 17, 10, 65438, 65438, 65438, 17622 million yuan, 6.5% was realized in Qingyuan jiaduobao herbal science and technology co., ltd., which produces concentrated solution.
2065438+071October 30th, 17, COFCO Packaging announced through its subsidiary COFCO Packaging Investment Co., Ltd. that it had increased its capital by 2 billion yuan to Qingyuan Jiaduobao Baicaowei, becoming the second largest shareholder holding 30 shares. 58% of the shares. According to the capital increase agreement, Wang Laoji Company will inject 3 billion yuan of Jiaduobao trademark into Qingyuan Jiaduobao cursive script within 6 months after the signing of the agreement, and get 45. 87%.
Everything seems to be going well. According to the data of Tianyancha, in February, 2065.438+2007, the registered capital of Qingyuan Jiaduobao Herb has increased from 40 million to 65.438+69 million, and the capital increase agreement has been fulfilled.
However, the announcement issued by COFCO Packaging on July 6, 20 18 showed the trend of the incident. According to the announcement, COFCO Packaging Investment filed an arbitration application with Wang Laoji Company, Zhishou Company and Qingyuan Jiaduobao in Hong Kong International Arbitration Center on July 6, 20 18, and the contradiction between COFCO Packaging and Jiaduobao officially broke out.
While applying for arbitration, Jiaduobao and COFCO Packaging, which turned against each other, stopped the jar of Jiaduobao from the second quarter of 20 18, and only resumed some jars in September of 20 18. The shortage of herbal tea before the arrival of the sales season is undoubtedly a fatal blow to Jiaduobao. At that time, Jiaduobao even revealed that some factories had stopped production.
20 19, 1 year, with Wang Jinchang, former chairman of the board of directors of COFCO Packaging, immediately appointed the chairmen of Jiaduobao (China) Beverage Co., Ltd. and Kunlun Mountain Mineral Water Co., Ltd., and signed the cooperation agreement between COFCO Packaging and Jiaduobao in 20 19, the situation seems to have eased. In the cooperation agreement, the two sides indicated that they would continue to cooperate, properly resolve their differences and disputes, and finally reach a settlement.
However, in less than half a year, the incident reversed again and the relationship between the two sides was subtle again. 2065438+In June 2009, COFCO Packaging announced that the company had received documents and Zhishou shares applied to buy back the ownership of 30 Qingyuan Jiaduobao cursive scripts, hoping to return the total amount of cash and in-kind capital injection to COFCO Packaging Investment, and calculate the interest at the annual interest rate of 10%.
As for COFCO packaging, the company sought legal advice on this matter and demanded the most favorable solution for the company's shareholders. This means that once COFCO Packaging agrees to this plan, the arbitration dispute in the past year will be withdrawn.
Why did the two sides merge many times without reaching a settlement? Why did Jiaduobao propose to buy back shares, and the result was the distribution of benefits. Zhu, a food industry analyst in China, said in an interview with the Beijing News that Jiaduobao wanted to buy back its shares because it thought that the loss of this transaction was too big and it wanted to buy back its shares after taking a breath financially.
After more than a year's game, the two parties finally reached a settlement with the announcement of the arbitration results on June 5438+065438+ 10/5, and reached a balance of interests.
Seeking listing: Jiaduobao keeps moving.
In recent years, due to the dispute with Wang Laoji's red cans and trademarks, Jiaduobao has suffered a lot. Wang Laoji not only stole most of the herbal tea market, but also fell into the crisis of production suspension and layoffs, and his listing road was also hindered by many obstacles.
Jiaduobao compensated 230 million yuan and reached a settlement with COFCO: 65.438+0.4 billion yuan was once cut off, but in order to achieve this goal, the most important thing is to obtain the interests of the enterprise. As for short-term planning, it is necessary to stabilize the dealer system externally, increase revenue and reduce expenditure internally and reduce costs. Li Chunlin said in an interview that since May, 2065.438+2008, Jiaduobao has lowered the national distribution price from 70 yuan to 50 yuan, eliminating the need to change dealers.
The second key point is to withdraw from price competition in a planned way, create new products, restore healthy competition and seek benefits. 20 18 in may, jiaduobao announced the daily limit of the whole line. The wholesale price of a single box of 24 cans of Jiaduobao rose to 53 yuan, and the retail price was raised to 3.5 yuan/can. So far, the lowest wholesale price in the market is only around 40 yuan.
At the beginning of 20 19, in order to compete for differentiation and high-end, Jiaduobao introduced new herbal tea in golden jars, including two specifications, namely, fine jars sold in 7 yuan and coarse jars sold in 5 yuan, 5 yuan, and gradually withdrew from the market. At the same time, Kunlun Mountain, a high-grade mineral water brand under Jiaduobao, leapfrogged skin care products and released Kunlun Mountain moisturizing spray, which enriched the product line and expanded the profit margin of enterprises.
In addition to cross-border skin care products, from 2065438 to May 2009, Jiaduobao invested 60 million yuan to establish Beijing Dayuntai Logistics Co., Ltd., which reduced the logistics cost. It is said that this logistics company can reduce the comprehensive cost by 40%. According to the investigation data of Tian Yan, the legal representative of the company is King Kwan Chan, and the registered capital is 1 100 million yuan. Among them, Jiaduobao (China) Beverage Co., Ltd. is the major shareholder, holding shares.
In terms of management, in addition to Wang Jinchang's appointment on June 24th, 20th 1 10th19th, Jiaduobao also had executive exchanges, with Jin Jichuan and Xu Wei as the chief financial officer and chief operating officer respectively. The final reconciliation between COFCO Packaging and Jiaduobao is considered by the industry to contribute to the sales process of Jiaduobao.
However, in addition to the compensation of 230 million yuan, Jiaduobao also bears the pending compensation. On July 20 19, according to the ruling of the Supreme People's Court and the Supreme People's Court, the civil judgment of Guangdong Higher People's Court (20 14)No. 1 was revoked, and the case was sent back to Guangdong Higher People's Court for retrial. For Gatobao, this means that GPHL 65438 should have been compensated.
In 20 14, GPHL filed a civil lawsuit with the Guangdong Provincial High Court, demanding that Jiaduobao compensate Wang Laoji for the economic losses caused by infringement of his trademark rights from May 20 10 to May 20 12, amounting to 10 billion yuan, and the compensation was increased to 2.9 billion yuan. According to the judgment of the first instance, Jiaduobao needs to compensate GPHL for its economic losses and reasonable rights protection expenses.