It’s different, one less contact point.
Firstly, it is to distinguish it from Apple data cables and will not cause infringement. Secondly, it is also beautiful. It won't have any impact, this is the unique design of their home.
Baseus is a consumer electronics brand under Shenzhen Shishang Chuangzhan Technology Co., Ltd. that integrates R&D, design, production and sales. It is a regular brand. Its products are mainly mobile phone peripheral products, which are deeply loved by consumers for their high quality and affordable prices.